It is necessary to know what to eat, when to eat, and most importantly, who to eat with, and what to say, listen to, or watch during the meal. If you have creative people gathering, if something other than the obvious is happening in your space, create a digital representation, tell your audience where to find you and what’s going on. A bar with a gallery? A theater with food? A restaurant with a genius chef? Become a part of the mediiia ecosystem. The creative class starts thinking about dinner at lunch.