Plaque for the BROM concert
About the concept of the poster
My mission was to create a poster associated with the word «breakup» for Brom. The first association to break up is lightning, which divides the text before and after the earth at the time of the earthquake. But lightning in the music industry is such a beat motive that it’s scary to imagine what they’d do to me if I’d done it in such a primitive way.
So I thought I’d go over the idea if the breakup was also associated with the ground during the earthquake (or during a very hot performance). It follows the idea that it is necessary to picture what happens to letters in this interval, how a person tries to read it, and she literally has my poster. Breaking the understanding where the lines are, where the letters are, but not the standard breakup. It’s more powerful, stronger, and competitive, just like the music itself in the listener’s ears.
Sound architecture of space. Each element of the poster is created as the visual equivalent of a sound wave. The goal is to make the audience hear design with their eyes.
