
Концепция
В своем проекте я хочу показать то, как искусственный интеллект может сделать ребрендинг для существующего проекта, создавая новый логотип, графические элементы, упаковку. Для этого я взяла свой проект с первого модуля про бренд чепчиков викторианской эпохи.
Исходный проект
Ссылка на проект: https://portfolio.hse.ru/Project/229267



Проект глазами AI
Для этого проекта, я использовала такие нейросети, как ideogram, recraft, microsoft bing image creator и leonardo Ai. Для достижения желаемого эффекта, я указывала в промтах важность наличия тонких линий, минималистичного дизайна и шрифтового логотипа.
Логотип
Логотип выполнен с помощью нейросети ideogram.
промт: generate top view of the mockup of printed materials (paper, envelope, business cards) on a white background for the Chepchic bonnets brand vector minimalistic logo, the logo should only have a beautiful font with the brand name Chepchic, the font should have a minimum number of openwork and thin lines, without a lot of details, the font should be in a serif with beautiful graceful corners
промт: generate top view of the mockup of printed materials (paper, envelope, business cards) on a white background for the Chepchic bonnets brand vector minimalistic logo, the logo should only have a beautiful font with the brand name Chepchic, the font should have a minimum number of openwork and thin lines, without a lot of details, the font should be in a serif with beautiful graceful corners
Айдентика
Выполнено с помощью нейросети ideogram и leonardo Ai.
Промты:
1 и 2. generate top view of the mockup of printed materials (paper, envelope, business cards) on a white background for the Chepchic bonnets brand vector minimalistic logo, the logo should only have a beautiful font with the brand name Chepchic, the font should have a minimum number of openwork and thin lines, without a lot of details, the font should be in a serif with beautiful graceful corners
3 и 4. generate of the mockup of printed materials (paper, envelope, business cards) on a white background for the Chepchic bonnets brand vector minimalistic logo, the logo should only have a beautiful font with the brand name Chepchic, the font should have a minimum number of openwork and thin lines, without a lot of details, the font should be in a serif with beautiful graceful corners
Постеры
Выполнено с помощью нейросети leonardo.ai. Полные промпты:
1 и 2. create an advertising poster with monograms and thin lines in an urban environment for the brand Chepchic with a vector minimalistic logo, the logo should only have a beautiful font with the name of the Chepchic brand, the font should have a minimum number of openwork and thin lines, without a large number of details, the font should be with serifs with beautiful graceful angles
3 и 4. create an advertising poster with numerous monograms and thin lines in an urban environment for the brand Chepchic with a vector minimalistic logo, the logo should only have a beautiful font with the name of the brand Chepchic, the font should have a minimum number of openwork and thin lines, the font should be serif with beautiful elegant corners
Дополнительные носители
Выполнено с помощью нейросети leonardo Ai.
промт: create a white hoodie on man with numerous monograms and thin lines for the Chepchiс brand, the hoodie should have a vector minimalistic logo, the logo should have a beautiful font with the name of the Chepchiс brand, the font should have a minimum number of openwork and thin lines, the font should be serif with beautiful graceful corners
Выполнено с помощью нейросети microsoft bing image creator, отредактировано в Photoshop.
промт: create a white paper bag with thin lines in a minimalist style for the Chepchic brand, the bag should have a vector minimalist logo, the logo should have a beautiful font with the name of the Chepchic brand, the font should have a minimum number of openwork and thin lines, the font should be serif and beautiful graceful corners
Упаковка
Выполнено с помощью microsoft bing image creator.
промт: create a rectangular box packaging with black ribbon handles for a bonnet in the style of minimalism, there should be a vector minimalistic logo on the box, the logo should have a beautiful font with the name of the Chepchic brand, the font should have a minimum number of openwork and thin lines, the font should be serif and beautiful graceful corners
Здание магазина
Выполнено с помощью нейросети microsoft bing image creator.
промт: create a white store building with glass transparent windows for the Chepchiс brand in an urban environment in a minimalist style, the building should have a vector minimalist logo, the logo should have a beautiful font with the name of the Chepchiс brand, the font should have a minimum number of openwork and thin lines, the font should be with serifs and nice graceful corners
Выполнено с помощью нейросети leonardo Ai.
промт: create an advertising poster with monograms and thin lines in an urban environment for the brand Chepchic with a vector minimalistic logo, the logo should only have a beautiful font with the name of the Chepchic brand, the font should have a minimum number of openwork and thin lines, without a large number of details, the font should be with serifs with beautiful graceful angles
Ссылки на используемые источники: https://leonardo.ai/ https://ideogram.ai/ https://www.recraft.ai/ https://www.bing.com/?FORM=GENBHP