Коворкинг «Арт.точка» глазами AI
Проект создан с целью показать как искусственный интеллект может преобразить существующий бред, изменив его айдентику и добавив чего-то нового и необычного. В качестве исходного продукта я взяла свой проект с 1 курса 4 модуля — коворкинг для творческих людей «Арт.точка».
Арт.точка — это пространство, где можно не просто работать, а творить. Здесь есть уютные зоны для самых разных направлений искусства: художественная, гончарная, вязальная, швейная и эпоксидная. Каждый найдёт своё место.
Исходный проект
Ребрендинг глазами AI
В процессе разработки проекта я использовала такие ресурсы как Midjourney, Ideogram, Chat GPT, MyFonts, Adobe Color, Microsoft Bing, Nano Banana, Crea, DeepL.
Для желаемого результата и поддержания концепции бренда я использовала некоторые элементы из оригинального проекта в качестве референса.
Чтобы переводить свои промты с русского языка на английский я использовала DeepL. Для написания качественных и точных промтов я использовала Chat GPT.
Логотип
Ideogram AI: Create a logo for the brand «Арт.точка», a coworking space for creative people. The coworking space has areas for creativity: art, knitting, epoxy, pottery, and sewing.
Графические иллюстрации
Чтобы бренд выглядел интересней я сгенерировала в Ideogram AI графические иллюстрации. Create minimalist creative graphic illustrations on a white background for coworking spaces for creative people. Coworking spaces have areas for creativity: knitting, art, epoxy, pottery, and sewing. Use colors (7D8C82, F2F2EB, BF6A4B, BF5B45, 0D0D0D)
Шрифт
Шрифт был выбран при помощи MyFonts путём добавления логотипа в сервис.
Цвета
Цветовая палитра выбрана сервисом Adobe Color через добавленный логотип.
Nano Banana: Create a layout for printed materials (envelopes, paper, business cards) on a white background for the Art.tochka coworking space, using the colors (7D8C82, F2F2EB, BF6A4B, BF5B45, 0D0D0D) and the Ames' Roman font. Also, use the illustrations I have attached on the materials.
Постеры
Для генерации плакатов была использована нейросеть Crea.
1. Contemporary poster for a creative coworking space called Art.Point. White or very light neutral background. The composition is divided into two smoothly blending parts. Top section: focused work atmosphere laptop, notebook, coffee cup, clean desk elements, calm and structured. Bottom section: hands-on creativity painting brush with paint strokes, hands shaping clay, knitting yarn and needles, sewing needle with thread, glossy epoxy textures. The transition between the two sections is fluid and organic, visually blending work into creation. No sharp separation, soft gradient or overlapping forms. Centered brand text: ART.POINT. Headline text on the poster: «Work. Create. Repeat.» Small secondary text: «A coworking space for creative people.» Modern editorial design, minimal and premium aesthetic. Clean layout, balanced composition, generous negative space. No people’s faces, no clutter. Soft lighting, refined typography, contemporary creative branding.
2. Minimalist conceptual poster for the creative coworking space «Art.Point». Use the illustrations and the Art.Point logo provided in the references as the basis for the visual style and the shape of the elements. Do not create a new logo — use the supplied logo from the references, preserving its proportions and recognizability. Clean white background, no textures or gradients.Illustrations from the references are transformed into light accents and clean graphic elements: a paintbrush, pottery, knitting, sewing, epoxy resin. The elements are arranged like a constellation, connected by thin light gray–graphite lines, forming a map of points. Modern editorial design, clean composition, generous negative space, strong visual order. Premium coworking branding, artistic minimalism. No people, no unnecessary details, refined typography, calm and inspiring mood.
3. Warm, inviting poster for a creative coworking space called Art.Point. Cozy, slightly illustrated interior scene showing a shared creative space. Different people are engaged in different types of creative work in the same environment: painting, pottery, knitting, sewing, working with epoxy resin. Focus on hands, tools, and processes rather than faces; characters feel generic and inclusive. Soft lighting, warm neutral color palette, tactile textures, calm atmosphere.
Midjourney: realistic outdoor poster mockup, the poster integrated naturally into the environment, sunny modern city street, bright daylight, clear blue sky, warm sunlight, soft realistic shadows, urban architecture, clean sidewalks, minimal visual noise, people slightly blurred in background, shallow depth of field, photorealistic, high detail, natural colors, professional advertising mockup, poster perfectly aligned, no distortion, no glare, realistic scale.
Дополнительные носители
Ideogram AI: sticker pack design for creative coworking brand «арт.точка», cohesive sticker set in the style of the attached references, art coworking space where people don’t just work but create, cozy and inspiring atmosphere, creativity and community vibe, stickers representing different art zones: painting and drawing, pottery and ceramics, knitting and yarn, sewing and textiles, epoxy resin art, handmade tools and materials, characters and symbols of artists at work, warm and welcoming mood, modern artistic identity, bold shapes, expressive lines, clean outlines, flat illustration, vibrant but balanced color palette, vector-style look, suitable for digital and print stickers, high detail, professional branding illustration, using the colors (7D8C82, F2F2EB, BF6A4B, BF5B45, 0D0D0D)
Crea: paper shopping bag with the logo «арт.точка», realistic branding mockup, the bag placed on stone stairs, urban city environment, natural daylight, soft sunlight, realistic shadows, clean composition, modern creative brand aesthetic, minimalistic yet artistic design, high-quality matte paper texture, logo clearly visible and well-aligned, neutral color palette, professional product photography, photorealistic, high detail.
Midjourney: ultra realistic professional studio photo, real human model, photography, not illustration, not drawing, full-body studio photograph of a real young woman wearing a real cotton t-shirt with printed graphics from the creative brand «арт.точка», the entire t-shirt fully visible in frame, centered composition, straight-on camera angle, white seamless studio background, soft studio lighting, high-key photography, natural skin tones, realistic shadows, the graphics are PRINTED ON THE T-SHIRT FABRIC ONLY, not drawn scene, not painted image, t-shirt print design with simple flat graphic icons: paint brushes, paint palettes, balls of yarn, pottery wheel, limited color palette used only in the print: 7D8C82, F2F2EB, BF6A4B, BF5B45, 0D0D0D, realistic fabric texture, visible folds, photographic depth of field, commercial fashion catalog photography, NO illustration style, NO cartoon, NO painting, NO digital art.
Microsoft Bing: create a photorealistic set of pens floating in the air on a clean white background. Modern ballpoint pens with a matte finish. Each pen features a design with the «арт.точка» logo and illustrations based on the provided references. The illustrations are seamlessly integrated into the design, vibrant, artistic, and consistent in style. Soft studio lighting, subtle shadows beneath the pens, minimalistic composition, high-quality commercial product render, ultra-detailed.
Leonardo AI: three-story coworking building for «арт.точка», exterior view, sunny daytime. Modern, creative architecture. The official «арт.точка» logo from the references is visible on the facade. Exterior walls feature artistic illustrations representing creative zones: knitting, fine arts, sewing, epoxy art, and pottery. Bright sunlight, blue sky, welcoming atmosphere, high-quality realistic render.
Здание
Leonardo AI: interior view of the «арт.точка» coworking building. Bright, creative, welcoming space. Show five distinct creative zones: knitting, fine arts, sewing, epoxy art, and pottery. The interior design uses the color palette 7D8C82, F2F2EB, BF6A4B, BF5B45, 0D0D0D. Walls and decor feature the official «арт.точка» logo and illustrations provided in the references. Modern furniture, natural light, artistic atmosphere, high-quality realistic interior render.
Интерьер
Итог
Ребрендинг коворкинга для творческих людей «Арт.точка» глазами ИИ получился необычным. Оказывается, бренд через призму искусственного интеллекта может выглядеть интересно, несмотря на то что основные графические константы были изменены (логотип, цветовая палитра, типографика и графические иллюстрации). Коворкинг получился нежным, тёплым и мягким, что соответствует концепции оригинального проекта. Благодаря курсу я научилась лучше работать с разными нейросетями и теперь лучше понимаю, как получать от них именно то, что мне нужно.
