Орнитологический бренд ПТИЦЫ ПЕВЧИЕ глазами AI
Данный проект создан с целью показать, как искусственный интеллект может переработать уже существующий бренд и его метафору, посмотреть на готовый визуал глазами AI. За основу мной был взят проект за 4 модуль 1го курса.
ИСХОДНАЯ РАБОТА
РЕБРЕНДИНГ С ПОМОЩЬЮ ИИ
За основу я брала настроение и атмосферу исходного проекта и постаралась создать новый визуальный язык с помощью нейросети. Мной были использованы такие платформы как Qwen, NanoBanana, Midjourney, Adobe color и Ideogram
ЛОГОТИП
Create a simple flat vector logo for a company selling songbirds with unusual voices called «ПТИЦЫ ПЕВЧИЕ». it should be something bright, modern and unusual, the color scheme should be in the style of the 60s.
ФИРМЕННЫЙ СТИЛЬ
generate a variety of fancy stickers for the ПТИЦЫ ПЕВЧИЕ a company that sells songbirds with unusual voices. Generate a vibrant, colorful mural painted on a brick wall, featuring a collection of six distinct, stylized stickers or decals. The wall is painted in bold, geometric blocks of bright blue, magenta, and orange. Each sticker has a unique design centered around the theme of birds and sound, rendered in a modern, flat graphic style with a playful, geometric aesthetic.
A professional and modern brand identity mockup displayed on a clean, white surface for the ПТИЦЫ ПЕВЧИЕ a company that sells songbirds with unusual voices. The design features a cohesive visual system centered around a colorful, geometric logo of a stylized bird with vibrant pink, orange, teal, and yellow feathers.
ПОСТЕРЫ
A minimalist and artistic branding presentation for the ПТИЦЫ ПЕВЧИЕ a company that sells songbirds with unusual voices displayed on a light gray wall, featuring a central logo and three matching posters arranged below it. The entire design suite uses a vibrant, geometric style with a consistent color palette of pink, orange, teal, yellow, and black.
ЗДАНИЕ МАГАЗИНА
A photorealistic, 3D-rendered exterior of a charming, vintage-style brick storefront on a sunny city street. The building features classic arched windows and a central arched doorway, all framed with warm-toned brickwork.
The facade is brought to life with bold, modern graphic design elements: large, geometric panels in vibrant yellow, teal, orange, and magenta are affixed to the brick walls, creating a striking contrast between old and new. A bright, glowing neon sign in Cyrillic script reads «ПТИЦЫ ПЕВЧИЕ» (Singing Birds), with smaller text below stating «Орнитологический Магазин Основан в 1950» (Ornithological Shop, Founded in 1950).
Through the large, grid-paned windows, the lush interior is visible, filled with an abundance of green plants, hanging birdcages, and vintage decor, suggesting a cozy, nature-inspired atmosphere. Potted plants sit on the sidewalk in front of the store, adding to the organic, welcoming feel.
The scene is set in a nostalgic urban environment, with classic cars parked along the curb and a woman riding a bicycle past the shop, enhancing the retro-modern aesthetic. The overall mood is warm, inviting, and creatively curated, blending historical architecture with contemporary branding.
ИНТЕРЬЕР
A photorealistic, 3D-rendered interior of a whimsical and eclectic café or lounge. The space exudes a warm, mid-century modern aesthetic with an abundance of natural elements.
The room features high ceilings with dark wooden beams and floors, complemented by large arched windows that flood the space with soft, golden sunlight. Exposed brick walls are adorned with colorful abstract art and shelves filled with books, trinkets, and framed photos.
Lush greenery is everywhere: potted plants of various sizes sit on tables, shelves, and the floor, while hanging vines drape from the ceiling. Adding to the magical atmosphere, numerous colorful parrots and small birds are perched in ornate hanging cages, flying freely through the air, or resting on furniture and the floor.
The seating area consists of stylish, retro-inspired armchairs and sofas upholstered in mustard yellow and olive green velvet, arranged around wooden coffee tables. A long counter runs along the back wall, serving as a bar or reception desk.
The overall ambiance is cozy, creative, and enchanting—a fusion of a vintage library, a botanical garden, and a bird sanctuary, designed to feel like a secret, serene escape from the everyday world.
ОБЪЕКТ. УПАКОВКА
A warm, inviting product photography scene set in a stylish, sunlit shop with an industrial-chic aesthetic. A friendly, smiling woman with her hair tied back, wearing a white shirt and a brown apron, stands behind a dark wooden counter, presenting a collection of beautifully packaged birdseed products.
The packaging features a consistent, vibrant brand identity centered around a stylized, geometric bird logo in pink, orange, teal, and yellow. The Cyrillic text «ПТИЦЫ ПЕВЧИЕ» is prominently displayed on each item. The product line includes:
Two bright yellow stand-up pouches. One large teal pouch with a clear window showing the seed inside. One blue pouch with a colorful pattern of small birds. A charming pink gift box with a handle. A rustic burlap sack tied with a pink string, featuring a matching branded label. The background is softly blurred but rich with detail: large windows let in natural light, illuminating potted plants and shelves filled with books and decorative items. A vintage gramophone horn and a colorful abstract sculpture add to the eclectic, artistic atmosphere.
The overall mood is cheerful, professional, and artisanal, suggesting a boutique brand that values both quality and design, perfect for bird lovers or as a thoughtful gift.
