Леший: стартап с использованием AI

«Леший» — бар травяных коктейлей, вдохновлённый культурой травничества и образами славянской мифологии. Бренд объединяет природные ингредиенты, современные барные практики и атмосферу леса.
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В рамках работы с искусственным интеллектом я переосмыслила визуальную систему проекта. Основой новой концепции стал город, в котором природа выходит из-под контроля. Через трещины в бетоне пробиваются травы, по металлическим конструкциям поднимаются лианы, привычная городская среда становится территорией активного роста.

Айдентика использует язык предупреждающих табличек, пропусков и технической документации. Надписи «Территория зарастает», «Допуск подтверждён» и «Вышло из-под контроля» обозначают границу между упорядоченным городом и стихийным ростом растений. Посещение бара превращается в пересечение этой границы.

промт: Using the attached final «ЛЕШИЙ» logo as the exact reference, place the unchanged black wordmark in the optical center of a pure white background. Preserve its distinctive angular Cyrillic letterforms, sharp elongated terminals, irregular rhythm, original spacing and curved accent above Й. Flat solid black artwork, crisp edges, generous white margins. No redesign, no added leaves or sprouts, no texture, no shadows, no perspective and no additional text.

Сделано с помощью Adobe Color

Определено с помощью MyFonts

Промт: Create a coordinated series of three flat vertical advertising posters for «ЛЕШИЙ», a herbal cocktail bar built around the concept «nature reclaims the city». Use aged ivory paper, brick red, black, bold condensed Cyrillic typography, small technical captions, arrows, registration lines and restrained distressed print textures. Combine a strict graphic grid with irregular botanical photography.

Poster 1: headline «ВНИМАНИЕ / ТЕРРИТОРИЯ ЗАРАСТАЕТ», with a diagonal photographic fragment of weeds growing through cracked urban concrete.

Poster 2: headline «ПРИРОДА БЕРЁТ СВОЁ», with a top-down photograph of an amber herbal cocktail with clear ice and wild herbs against a brick-red surface.

Poster 3: headline «ВЫШЛО ИЗ-ПОД КОНТРОЛЯ», with a photograph of a red urban bar entrance gradually surrounded by vegetation and a directional arrow labelled «ВХОДИТЕ».

Use the attached final angular «ЛЕШИЙ» logo unchanged on each poster. Strong typographic hierarchy, deliberate cropping, convincing printed graphic design. Output the three complete poster artworks, without a mockup environment.

Промт: Create a photorealistic roadside billboard mockup using the attached horizontal «ЛЕШИЙ» advertisement without altering its artwork, lettering, logo or colors. Place it beside a wet road in a bleak contemporary city, with grey residential buildings, metal barriers, overcast sky and subdued daylight. The surrounding city has no visible greenery. A small amount of ivy climbs one billboard support and the outside edge of its metal frame; sparse weeds grow around the base. Living plants must not cross or cover the printed advertisement. Preserve the contrast between the lifeless grey surroundings and the brick-red, ivory and botanical advertising image. Convincing outdoor advertising photography, realistic construction, wet pavement reflections, horizontal framing.

Промт: Create a photorealistic close-up of two business cards for «ЛЕШИЙ» arranged on a scratched industrial metal tabletop. Use thick uncoated paper with visible fibers and subtly worn edges. The front card is aged ivory with the attached angular black «ЛЕШИЙ» logo optically centered, the small caption «БАР ТРАВЯНЫХ КОКТЕЙЛЕЙ» below and a small brick-red directional arrow near the upper corner. The reverse card is brick red with ivory condensed lettering «ДОПУСК / ПОДТВЕРЖДЁН», a small line «ДИКИЕ ТРАВЫ. КРЕПКИЕ КОКТЕЙЛИ.» and serial marking «ПРОПУСК № 003». Position the cards at slightly different angles with both designs clearly visible. Directional window light, tactile paper, realistic ink and soft contact shadows.

Промт: Create a photorealistic overhead editorial photograph of a cocktail menu for «ЛЕШИЙ», printed on aged ivory paper and held by a weathered metal clipboard. Preserve the attached menu artwork and final logo exactly. The design resembles a field inspection sheet: black condensed Cyrillic type, brick-red rules, numbered entries, a narrow price column, technical captions and a red approval stamp. Visible headings include «СЕКТОР 03», «КОКТЕЙЛЬНАЯ КАРТА», «ДОСТУП ОГРАНИЧЕН» and «ТЕРРИТОРИЯ АКТИВНОГО РОСТА». Cocktail names include «ПОЛЫНЬ», «КРАПИВА» and «ДУШИЦА». Place the clipboard on rough grey concrete, with a partially cropped amber cocktail in the upper-right corner and a few wild herb stems at the left edge. Natural directional light, realistic metal patina and paper texture, legible composition.

Промт: Create a photorealistic fashion photograph showing the back of a person wearing a washed charcoal oversized heavyweight cotton T-shirt for «ЛЕШИЙ». Preserve the attached print design and logo exactly. The back features a large aged-ivory screen print of a geometric city map disrupted by a branching root system spreading through the streets. Place the small brick-red «ЛЕШИЙ» logo below the back neckline and the spaced caption «ТЕРРИТОРИЯ РОСТА» beneath the main graphic. The print must follow the fabric folds naturally, with a slightly worn ink texture. Photograph the person inside a working industrial bar with a concrete column, stainless steel counter and softly blurred bottles. Natural side light, realistic proportions, visible cotton texture, editorial clothing photography.

Промт: Create a photorealistic product photograph of a black heavyweight canvas tote bag for «ЛЕШИЙ», standing on a rough rectangular concrete block beside a textured grey wall and an exposed metal pipe. Preserve the attached artwork exactly: a large brick-red prohibition circle with a diagonal slash over an ivory pedestrian pictogram, bold ivory Cyrillic text «ЗОНА РАСТЕНИЙ / ПРОХОД ЗАКРЫТ» below, and a small ivory «ЛЕШИЙ» logo in the lower-right corner. Realistic screen printing integrated into the fabric, visible canvas weave, strong seams, believable handles and natural folds. Directional window light creates a diagonal shadow across the wall. Include only one tiny wild shoot near the floor. Restrained industrial composition.

Промт: Create a photorealistic product photograph of a charcoal-black heavyweight cotton bartender apron hanging from a metal hook on a textured concrete wall. Functional construction with an adjustable neck strap, waist ties, reinforced stitching and a large front pocket. Preserve the attached «ЛЕШИЙ» branding: a small ivory angular logo on the upper chest, an aged-ivory botanical screen print rising from the lower-left hem, and a thin brick-red horizontal boundary line crossed by the printed stems. A small red fabric tab is sewn beside the pocket. Natural fabric weight, realistic folds and matte ink. Side window light, an exposed pipe near the edge of the frame, restrained industrial bar atmosphere.