Hi, I’m Nina — a UI/UX designer creating premium digital products that strengthen brand status and improve conversion.
The Gap Between Image and Sales
Businesses either invest in a premium visual, but lose on usability. Or they build a clear interface, but it looks cheap. In the first case, the business loses sales due to poor UX; in the second, due to a lack of trust. In both cases, traffic is wasted.
Synthesis of Status and Conversion
My approach is to eliminate this gap. I design digital products where a premium visual builds trust, and a well-thought-out UX drives sales.
CASE 1 — Promo Website
I designed a promo website where the premium visual acts as the main driver of sales.
To maintain the brand’s status and not lose the customer on the path to the goal, I focused on:
1. Large and contrasting CTAs that guide the eye and prevent getting lost in the content.2. A minimal number of steps to the key action.
3. A small number of fields in the application form to remove barriers at the final stage.
CASE 2 — Feedback Service
When working on a product, a designer loses objectivity after staring at the same layout for hours. This leads to 2–3 extra rounds of revisions and missed deadlines. The business pays for this twice: with the team’s time and with lost revenue due to the delayed release.
I designed a service for designers for mutual expert review and growth. It allows them to receive constructive criticism from peers to bring their work to perfection.
The interface looks premium and suits the target audience, yet it is intuitive from the first screen — this builds trust and lowers the entry barrier for new clients.
CASE 3 — Media Project
For a media project with routes to film locations, it is crucial to retain the user and motivate them to take action. The atmospheric visuals and accent images create a desire to visit these places. CTAs after each key block nudge the visitor to the next step.
CASE 4 — Design Studio
For a studio to sell expensive services, its website must itself be proof of its level. The studio’s target audience is creative people, so the design must be bold and unconventional, yet maintain structure so they don’t get lost.
Do you want your website to not only look premium, but also drive profit?
Let’s discuss your goals. I will offer a solution that combines premium aesthetics with seamless usability.
Telegram: @pineapple_012
