Research. Experiment. Communicate.
Every project begins with understanding the subject and finding a strong idea. I enjoy experimenting with different visual languages and working across disciplines, from editorial design to branding and physical objects.My goal is to create thoughtful design that combines expressive aesthetics with clear communication.

Brand Identity / Visual Communication / Graphic Design

The Challenge
How can a car-sharing brand stand out in a visually crowded city while communicating freedom and movement?
The task was to create a recognizable identity for a youth-oriented car-sharing concept, adaptable to different vehicles and communication formats.

The Concept
Every movement begins with an impulse.
This idea became the Spark — an asymmetrical seven-pointed symbol representing energy, spontaneity, and the freedom to choose your own direction.
The slogan Move the City! encourages people to become active participants in urban life.

The Design Solution
I developed a flexible visual system based on the Spark and its elongated rays, creating dynamic compositions that communicate direction and movement.
The identity combines deep purple with bright green accents, alongside Geologica Bold and Onest Regular typography. The graphic system was adapted for three vehicles: EXEED LX, Chery Tiggo 7, and Chery Arrizo 8, considering their proportions and technical restrictions.

The Outcome
A cohesive visual identity concept connecting symbolism, typography, color, and vehicle graphics.

The project demonstrates how a single graphic idea can become the foundation of an adaptable brand system.
One Spark. A City in Motion.

Editorial Design / Typography / Art Direction

The Challenge
How can a fashion magazine combine bold visual expression with clear and engaging editorial content?
The goal was to create a recognizable publication that balances fashion photography, informative articles, and expressive graphic design.

The Concept
ICONS explores fashion through the people, brands, and creative ideas that shape the industry. The magazine is organized into five categories: fashion house history, designers, models, celebrity style, and fashion tips.

The Design Solution

I developed an editorial system combining oversized typography, expressive photography, dynamic layouts, and bright pink accents. The pages alternate between large visual compositions and structured text layouts, creating rhythm while maintaining readability.
The publication features stories about figures and brands such as Balmain, Rick Owens, Devon Aoki, and Bella Hadid.

The Outcome
A contemporary fashion magazine concept with a distinctive visual identity.
The project demonstrates my approach to editorial art direction, typography, and visual storytelling.

Editorial Design / Visual Research / Publication Design

The Challenge
How can the cultural significance of the kimono and its influence on contemporary fashion be presented in an accessible and engaging way?
The challenge was to communicate a complex historical subject while preserving its cultural context.

The Concept
The publication explores the relationship between Japanese tradition and contemporary fashion.
The research is organized into three chapters: the history and cultural significance of the kimono, its influence on global fashion, and its role in contemporary Japan. The project also addresses cultural appropriation and the importance of understanding traditional clothing.

LET’S WORK TOGETHER