Arina Semenova (@semmushka) Art director, producer and media designerHi, I’m Arina (@semmushka) — art director, producer and media designer. I work in branding and visual identity for magazines (on contemporary culture and lifestyle), as well as in shoot production and event organisation for independent authors and fashion brands.I’m drawn to minimalism and clear structure. My approach combines careful planning and attention to detail with room for experimentation and unexpected ideas.Available for creative collaborations.

01 — Understanding your project We discuss your goals, audience, deliverables, and timeline. I clarify the scope and identify what success looks like for you.02 — Developing the concept I research references and develop a visual direction based on your brief — whether it’s a brand identity, a magazine layout, or the creative concept for a shoot or event.03 — Planning and production For design projects, I move into design development. For shoots and events, I build the production plan — crew, locations, schedule, and budget — and coordinate the process on set or on site.04 — Designing and refining I develop the design and refine it through your feedback, keeping the visual direction consistent across all touchpoints.05 — Preparing the final files I prepare and deliver the agreed files for print or digital use, and hand over any production materials for the shoot or event.

The MIRE JEWEL project was created as a rebranding of the original design for the MIRE brand. While it initially started as a brand of statement jewellery, its core message later shifted to emphasising the material the rings are made from — meteorite.