Mr. Smart started as a small English language school. After several successful years, it grew into a network of schools across multiple cities, creating a need for rebranding. The school expanded its focus to include both English and Chinese, while broadening its range of services from teaching young children to preparing students for international exams.

Smart Via is a startup store specializing in smart sports equipment. Most of the devices and fitness machines sold in the store are powered by artificial intelligence. Thanks to a distinctive visual identity that sets it apart from competitors, the brand has established a strong position in its niche and continues to thrive today.

An original calendar designed to be enjoyed personally or given as a gift. With each new month, fans and enthusiasts revisit legendary finals that once sparked intense emotions as they watched them unfold.

An editorial layout for a multi-page visual research project on the evolution of refrigerator design and construction. The publication explores how refrigerators transformed from bulky, utilitarian machines into minimalist kitchen appliances, while also telling the story of the people behind their creatio.

This project was developed for a competition organized by Cordiant, a well-known tire manufacturer. The tire design draws inspiration from the paintings of Wassily Kandinsky. Its tread pattern captures the dynamism of his artwork, while every design decision is supported by sound engineering principles.

Whether you’re launching a new brand, refreshing an existing one, creating a publication, or developing a new product, I can help turn your ideas into cohesive visual solutions.If you have a project in mind, I’d be happy to discuss how we can bring it to life. You can find my contact details below. I look forward to working with you.