My name is Elizaveta, I’m a communication designer creating special solutions at the intersection of design, content and business.

For over 5 years, I’ve worked with brands and creative projects across fashion, beauty, food and culture.

For 2 years, I co-founded and worked as creative director and content producer at creative agency Zerkalo.

ITEM

Task

Create a brand identity for a pop-up space in Nizhny Novgorod that brings people and brands together through fashion, a market, lectures and runway shows. Develop a versatile visual system that is not tied to a particular style or season and allows different brands to retain their own identities.

Solution

The visual identity draws on the aesthetic of working materials used in the fashion industry. A monochrome palette, sans-serif typography and a strict composition create a concise system that does not compete with the brands on display. The dot serves as the space’s visual symbol, representing a meeting point for people and brands.

Process

The visual system was developed using materials from the fashion industry as a starting point. Their organisational principles informed the grid and typography. The photographic style draws on documentary fashion photography, preserving the feeling of a live event while keeping the focus on the collections on display.

A Taste of Petersburg Weekends

Task — сreate a card-based calendar featuring 119 weekends and public holidays in St Petersburg, bringing the city’s venues together in a single functional product. Develop a system that preserves the individuality of each place within a unified visual structure.

Solution

The calendar is conceived as a collection of places around the city, with each card dedicated to a different venue. The visual foundation is a reinterpretation of checkerboard tiles, a distinctive motif found in St Petersburg establishments. The cards are adapted to each venue’s brand colours and include its logo, cuisine type, signature dish, address, date and an interior photograph. A consistent grid and typographic system bring them together into a cohesive product.

Process

I developed the project independently, from the initial concept and research into St Petersburg’s food scene to data collection and the creation of the visual system. I selected the venues, gathered information for all 119 cards, and used my research to develop a universal layout system and guidelines for adapting colours, images and logos. This allowed each venue to retain its individuality within the overall system. The project was conceived as a commercial product and is open to realisation with a partner or investor.

Prime Line

Task

Develop a brand identity for a record label that serves as an entry point for emerging artists who take their music seriously. Create a visual system that communicates freedom, structure and technological sophistication while emphasising the label’s selective approach.