I’m Lisa Kaplina, a communication design student at HSE University and a designer at Yandex.
I focus on visual identity and rebranding. I’m particularly interested in working with non-profit organizations, where design can help communicate meaningful ideas, make their values more visible, and connect with people.In this portfolio, I present two projects that explore different approaches to rethinking visual identity.How do I approach projects?
01/ Problem02/ Research03/ Concept04/ Visual Development05/ Implementation
My process begins with identifying the problem and exploring the organization’s context, history, values, and audience. Through research, I look for meaningful connections and insights that can lead to a central idea or narrative.St+art India
St+art India is a non-profit organization that transforms urban spaces through street art. It brings together artists, local communities, and partners to make art more accessible and encourage public engagement.
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Problem
St+art India’s projects are often perceived as separate initiatives rather than parts of a larger cultural movement.Without a cohesive visual identity, the organization struggles to communicate the connection between its projects and build recognition. The challenge was to create a distinctive visual language that unites its initiatives and reflects its role in transforming urban spaces.
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Concept
The concept is based on the idea of layers: layers of paint, layers of society.Just as artists build images by applying layers of paint, cities are shaped by the overlapping voices of artists, residents, and communities.Исходный размер 3500x2480
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Исходный размер 3500x2480
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Elizavetinsky Children’s Hospice
Elizavetinsky Children’s Hospice is a non-profit organization that provides medical, emotional, and social support to children with life-limiting illnesses and their families.
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Before rebranding
Problem
Children’s hospices are often associated with illness, suffering, and death. This perception overlooks an important part of their mission: helping children enjoy life, play, and dream despite their illness.The existing identity relied on a familiar heart symbol that communicated care but did little to distinguish the hospice. The challenge was to create a more distinctive and positive visual language that reflects its values while preserving a connection to the original identity.
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Concept
The hospice building resembles a castle, which became the starting point for the concept of a fairy-tale world.In this world, children are princes and princesses, while an angel and a knight become their guardians — symbols of care and protection.
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