I know you’re looking for someone who can come up with creative ideas, art-direct them and bring to life. So, hi, my name is ИRИNA!
I work at the intersection of design, strategy and art direction — from concept development and brand positioning to visual communication and physical products.I’m especially interested in cultural institutions, special projects, and creative solutions for brands. I want to grow as part of a creative team where we can experiment, develop ideas, and bring them to life together.Here’s some proof↓
GROWTH CALENDAR
product design / concept development / packaging
This project captures not only a child’s physical growth, but also how their thoughts, interests, and perspectives change over time.
2-meter-long paper chart features 60 questions for children to answer together with their parents. over time, the calendar becomes a personal story of growing up.
The multicolored wax crayon is designed to remain functional even if it breaks — each piece can still be used for drawing.
I developed the entire product: from its mechanics and packaging design to organizing a photoshoot with a mother and daughter to demonstrate how it works in real life.
— Honey, what is a mortgage?
— It’s when someone has the hiccups.
— What are you best at?
— Laughing and eating.
The test batch is now available for purchase at the «Podpisnye Izdaniya» bookstore in St.Petersburg.
PRAVDA SEVERA
marketing strategy / identity / positioning
It’s a printing house in Arkhangelsk with over 200 years of history. Today, it focuses on creating distinctive stationery that reflects the character of the Russian North.
An adapted logo inspired by the asterisk (from the Greek asteriskos, meaning «little star»), serving as a universal symbol of the North — a snowflake, the sun, and a typographic character.
I developed its brand positioning and communication strategy, making its heritage relevant to a contemporary audience.I translated this approach into a and physical brand touchpoints, including posters, postcards, labels, and rulers.
DIRECT CONTACT
brand identity / advertising campaign / environmental graphics
City walk festival, an art platform that works with modern art outside institutional walls and aims at rethinking the daily urban experience of Basman District in Moscow.
