About
Hello! I am Liza, a graphic and media designer. I create visual identities for independent creators and small brands — from logos and packaging to social media visuals and magazines. I can help your brand find its own voice — that’s what communication design is for!Fourth-year BA student, HSE Art and Design School, Available for freelance projects and creative collaborations
Approach
My approach combines careful planning and attention to detail with room for experimentation and unexpected ideas. I’ll analyze your request, and then we’ll discuss your case together to choose the best strategy. I’m adaptive and always try to look at a task from different angles
Skills
Identity & Branding — logos, brand identity carriers Social Media — content and visual assets Print & Editorial — packaging, multi-page publications Digital — landing pages Type — display / decorative typefaces
Academic projects
Huawei Nova
Task To rethink the brand’s visual identity while keeping the original logo’s shapesSolition I started from the original phrase — «this is about a generation that doesn’t separate life into online and offline, but creates its own aesthetic in every moment» — and transformed the logo elements into little figures that come to life within the identity and interact with each other
Caspian Engineering & Technology Lyceum
Task To create a visual identity for a STEM lyceum built around one core idea — that every child can feel part of a big team and contribute to the advancement of scienceSolution A flexible system built on a grid, featuring a «main character» in the form of a contrasting-colored circle that changes the world around it. The project’s overall style is geometric, yet friendly
The Great Disorder
Task To create a visual identity for an exhibition dedicated to disorder and the growth of entropySolution The identity is built on symbols that move chaotically across the grid in relation to one another, gradually accumulating artifacts — symbolizing the intensification of chaos
REZAK Typeface
A typeface inspired by woodcarving and traditional crafts. It combines rounded and straight forms, sharp angles and smooth transitions, and the elements themselves look as if they were carved by a craftsman’s hand
