Ребрендинг игры «Треть звезды Мишлен» с помощью AI
Треть звезды Мишлен
2D-головоломка от лица ресторанного критика. За хорошую оценку блюда предложили деньги, и вы не смогли отказаться? Теперь придется исправить бездарно приготовленную еду, пользуясь только специями и столовыми приборами, чтобы вас не раскрыли.
Изменяйте и комбинируйте вкусы ингредиентов, чтобы получить блюдо, достойное звезды Мишлен.
Оригинальный проект
Ребрендинг
При помощи нейросетей проект был перенесен из 2D пространства в 3D. ИИ сделал новый дизайн персонажа, игровых локаций и предметов. А также помог разработать айдентику и промо-материалы.
Персонаж. Официант
(1) Оригинальный персонаж (2) Сгенерированная версия героя
Промт (Qwen): High-quality 3D-stylized portrait of a melancholic middle-aged man standing in a simple studio setting. Full-length portrait orientation. Thin, hunched posture, long, narrow face, pronounced tired drooping eyelids and heavy bags under the eyes, subtle nasolabial folds and light wrinkles around the eyes, a small, thin mustache, short, dark brown hair with a slight curl, and simple braided hairstyles, large, expressive eyebrows slightly raised in the middle for a sad expression. White shirt with a stand collar, green vest (two shades of green in a diamond pattern), narrow brown trousers, simple brown model shoes. stylized proportions. Body proportions are slightly exaggerated. 3D rendering. Light beige background.
Промт (Leonerdo AI). На основе сгенерированного персонажа: Add background, cafe bar, empty room, evening cozy atmosphere. Empty tables, bar counter behind. Lights on tables and ceiling. Simple interior. Warm lighting.
Блюда
(1) Сгенерированный рататуй (2) Сгенерированный томатный суп
(3) Сгенерированные перцы (4) Сгенерированный пудинг
Промт (1) Qwen: A stylized 3D render of a dish of ratatouille floating in mid-air on a plate, in the art style of Genshin Impact. The food has simple, clean shapes and soft shading, with a warm and appetizing look. The plate is gently tilted, as if levitating with light magical energy. The vegetables (zucchini, eggplant, tomato) are arranged neatly in a circular pattern, slightly glossy with a light sauce reflection. Render in a high-quality 3D anime-inspired game style, similar to Genshin Impact food assets. No text, no watermark, no characters, only the floating dish.
Промт (2) Qwen: A stylized 3D render of a bowl of creamy tomato soup puree with golden croutons on top, in the art style of Genshin Impact. The bowl is floating in mid-air, slightly tilted and rotated to the side, showing the soup surface and part of the rim. The soup has a smooth texture, rich red-orange color, and a light reflection that gives it a warm, appetizing glow. A few small square croutons rest gently on the surface, with subtle shadows and crispy texture. Render in high-quality 3D stylized style, anime-inspired, soft lighting, simple composition. No text, no watermark, no characters, only the floating bowl of soup.
Промт (3) Qwen: The plate is gently tilted, as if levitating with light magical energy. A stylized 3D render of a plate with stuffed bell peppers, in the art style of Genshin Impact. The stuffed peppers are bright and colorful — red and yellow bell peppers filled with rice, vegetables, and sauce, with a warm glossy surface and soft shading.
The background is completely empty, smooth solid beige, with a minimal studio aesthetic. Render in high-quality 3D stylized style, inspired by Genshin Impact’s food assets.
Промт (4) Qwen: The plate is gently tilted, as if levitating with light magical energy. A stylized 3D render of a caramel pudding dessert on a plate, in the art style of Genshin Impact. The plate is floating softly in mid-air. A small dollop of whipped cream and a mint leaf rest on top for decoration.
The background is minimal and empty, a solid beige color with a soft gradient for depth. Rendered in a high-quality stylized 3D anime game style, similar to Genshin Impact food art.
Пространство локаций
(1) Локация Пышечная (2) Локация Диско-бар (3) Локация Столовая
Промт (1) Qwen: A cozy 3D Russian café interior in warm colors, serving traditional pastries and puffy donuts (pyshki). Wooden tables and chairs, vintage shelves with jars and teapots, a counter with a cash register, coffee machines, and pastries on display. Soft warm lighting, morning atmosphere, a few customers enjoying tea and coffee. Old posters on the walls, lace curtains on windows, rustic ceramic cups and plates. Realistic textures, cinematic style, Unreal Engine quality. No people, no text.
Промт (2) Qwen: A stylized 3D environment of an 1980s disco café interior, The scene shows a cozy retro café that turns into a small disco at night. There are simple round tables, cushioned chairs, and a small dance floor in the center with glowing edges. A counter with a bar area and a few retro soda machines or milkshake blenders are visible in the background. No people.
Промт (3) Qwen:
A stylized 3D environment of a Soviet-era cafeteria interior, in a semi-cartoonish style. The room is modest and clean, with pale beige and white tiled walls, plain linoleum floor, and simple wooden or metal chairs and tables arranged neatly. On the tables, there are small bowls, plates, spoons, and a few simple food items like bread or soup bowls, but no people. The environment should feel calm, static, and slightly humorous in tone — like a background for a stylized 3D adventure or puzzle game.
Промо-материалы
Постер к игре
Промт (1) Leonardo AI: poster for 3d game Advertising poster for a video game. No text. The poster features plates with delicious dishes, mup, steak, porridge, ice cream, and fruits. There are forks, spoons, and 3D rendering style in between. The composition is an advertising poster.
Промт (2) Qwen. Редактирование изображений: Paste the poster from image 1 onto the billboard in image 2, maintaining the proportions.
Предварительно был сгенерирован мокап для билборда.
Мерч
(1) Мягкая игрушка «Специи» (2) Брелок «Приборы»
Промт (1) Qwen: A cute plush toy shaped like a pepper shaker. Soft fabric texture, round and slightly chubby form, stitched details, small smiling face, pastel colors. Cozy lighting, studio background, high-quality 3D render, realistic plush material, whimsical and adorable design.
Промт (2) Qwen: A small square keychain with a minimalist design. On its surface, a tiny image of a knife and fork icon, simple and elegant. Realistic metallic ring, smooth plastic or leather texture on the square pendant, soft studio lighting, clean background, high-quality 3D render, product photography style.
Логотип
Палитра
Промт к логотипу (Qwen): Logo design: two colorful spice jars placed side by side, each in a different color, in a simple and cozy style. Below them is the word «Michelin» in an elegant font. The background is a solid beige color. Suitable for a cooking game or a cafe brand. High-quality vector or 3D rendering.
Adobe Fonts: составление палитры Шрифт используемый в логотипе: Skate Semi Bold. (Для определения использовался WhatTheFont).
Мерч с логотипом
(1) Кухонный фартук (2) Поварской колпак (3) Значок металлический
Для создания мокапов использовался режим редактирования Qwen. На основе изображения логотипа я просила дорисовать вокруг него предмет (фартук, колпак, значок).
Пример промта (2) Qwen: Put the logo from the image on a white chef’s hat. The hat is realistic and detailed. The logo is located on the bottom, in the center.
Ресурсы
Для генерации изображений была использована https://chat.qwen.ai/ (режим генерации изображений). Для редактирования была использована Qwen (но режим редактирования).
Для постера и обложки был использован https://leonardo.ai/ В Leonardo AI также использовался режим canvas editor (для выравнивания размеров изображений, дорисовки краев).
Для генерации промтов и идей ChatGPT https://chatgpt.com/
Дополнительно использовались: WhatTheFont; Adobe Color.
