It enters spaces, interrupts routines and refuses to disappear.SHUM is an experimental media concept exploring music and the sounds of everyday life.I translated the behavior of noise into a restless visual identity: insect-like lettering, rough textures, sharp contrasts and graphics that seem to spread beyond their boundaries.The identity comes to life across posters, digital media, merchandise and animation.

SITIK is a youth-oriented car-sharing concept developed for Citydrive.The visual identity is built around tire tracks and movement trajectories — traces that capture speed, energy and freedom.I developed a bold graphic system that transforms these marks into recognizable elements across vehicles and branded materials.

Silky Currant Cola is a short animated advertising concept for a blackcurrant-flavored cola.The idea was to make the flavor feel almost overwhelming — as if there’s more blackcurrant than cola.Through saturated colors, oversized berries and playful changes in scale, the animation transforms a simple product advertisement into a vivid visual experience.

LEGO is an experimental poster series exploring how data can become visual expression.Using data as a starting point, I created graphic compositions that focus on rhythm, color and form rather than traditional charts.The result is a series of posters that transforms information into an expressive visual language.