КОНЦЕПЦИЯ
PAUSA — информационный ресурс, который помогает людям восстановить концентрацию, восстановить режим и перестать бесконечно переключаться между приложениями перед сном.
Вместо того чтобы лечить последствия думскроллинга в клинике, как делала d00rka, PAUSA предотвращает цифровую перегрузку в повседневной жизни.
ВИЗУАЛ
Ключевая метафора была рассеиванием внимания, которое отображает паттерн из точек, который я перенесла из прошлого проекта, он складывается в разные узоры облаков, которые благодаря палитре смотрятся как ночное небо, что подходит для компании, которая выпускает товары и информационные услуги для улучшения качества сна.
Для визуализации я создала единый промпт для общего стиля айдентики и пробовала его на разных носителях

Промпт: Design an elongated PAUSE envelope in pale sage green with a cobalt blue Manrope logo and a structured blue-lavender halftone cloud pattern. Add minimal IBM Plex Sans typography, clean spacing, and premium matte paper texture. Show front and back views on a soft sage background, realistic studio mockup, no extra colors or clutter.
Общий промпт для плакатов: Create a contemporary editorial poster for PAUSE, a wellbeing brand focused on attention restoration and digital balance. Use Manrope for the logo and large headlines, and IBM Plex Sans for small supporting text. Follow a strict five-color palette: cobalt blue 494BC2, lavender A5A8F2, pale lilac E9E8FF, charcoal 252536, and sage green #D7E5DD. Create a dense, structured halftone pattern from tiny dots and geometric pixels, forming recognizable cloud formations and atmospheric landscapes. Vary dot density to represent different states of attention. Separate the composition into a clean headline area and a graphic area with the pattern and small typography. Use precise alignment, balanced asymmetry, and generous spacing. Keep the design calm, sophisticated, and visually distinctive. Avoid extra colors, warm tones, random patterns, excessive sci-fi effects, and clutter. Vertical poster format, high resolution.
Промпт: Create a minimalist business card design for PAUSE, using cobalt blue 494BC2, lavender A5A8F2, pale lilac E9E8FF, charcoal 252536, and sage green #D7E5DD. Use Manrope for the PAUSE logo and IBM Plex Sans for small company details. Combine clean typography, precise alignment, and a subtle halftone cloud pattern made of tiny geometric dots and pixels. Show front and back views with matching sage-green backgrounds, balanced spacing, and a refined, contemporary wellbeing aesthetic. No personal names or unnecessary decoration. Photorealistic print mockup, landscape format.
Промпт: Create a premium packaging box design for PAUSE using cobalt blue E9E8FF, charcoal 252536, and sage green #D7E5DD. Use Manrope for the PAUSE logo and IBM Plex Sans for small text. Feature clean geometric layouts and a structured halftone cloud pattern made of tiny dots and pixels, representing attention and mental calm. Show multiple box sizes with coordinated designs, matte paper textures, precise typography, and minimalist branding. Contemporary digital wellbeing aesthetic, sage-green backgrounds, soft neutral lighting, realistic packaging mockup. No extra colors or clutter.
Промпт: Design a premium PAUSE sleep mask in sage green satin with a minimalist cobalt blue logo, subtle lavender halftone cloud pattern, and clean Manrope typography. Soft, elegant, contemporary wellbeing aesthetic. Realistic product mockup, no extra colors or decoration.
Промпт: Design a premium PAUSE weighted blanket in sage green with a subtle cobalt blue and lavender halftone cloud pattern. Minimalist Manrope logo, soft textured fabric, calming contemporary wellbeing aesthetic. Realistic product mockup, no extra colors or clutter.
ПОМЕЩЕНИЕ
Для помещения был выбран небольшой, но уютный и комфортный коворкинг который совмещает еще и лекторий, где сотрудники компании могут проводить свои ивенты и работать
Промпт: design a cozy PAUSE wellbeing lounge with sage-green walls, cobalt blue and lavender sofas, soft neutral lighting, and minimalist furniture. Add subtle halftone cloud graphics, clear PAUSE signage, and contemporary digital wellbeing details. Calm, welcoming, realistic architectural interior, no warm yellow tones or clutter.
Промпт: Design a modern PAUSE digital wellbeing workspace with sage-green walls, cobalt blue and lavender seating, individual focus pods, and a minimalist reception area. Integrate subtle halftone cloud graphics, geometric wayfinding, and clean PAUSE signage. Soft neutral lighting, balanced layout, realistic architectural interior, no warm yellow tones or clutter.
Промпт: Design a modern PAUSE coworking hall with sage-green walls, long communal desks, ergonomic chairs, private cobalt-blue focus pods, and lavender lounge seating. Add blue halftone cloud graphics, minimalist PAUSE branding, and clean wayfinding typography. Large windows, soft neutral lighting, Scandinavian-inspired furniture, spacious layout, realistic architectural photography. No warm yellow tones or clutter.
СРАВНЕНИЕ СО СТАРЫМ ПРОЕКТОМ




Промпт для визуального стиля:
Create a cohesive visual identity for PAUSE a contemporary wellbeing brand focused on attention restoration, digital balance, and better sleep. The style combines Scandinavian minimalism, scientific visualization, and tactile editorial design. It should feel calm, sophisticated, and approachable, with a subtle technological character rather than excessive futurism.
The core visual metaphor is. Create structured halftone patterns from tiny dots and geometric pixels that form recognizable cloud formations and changing sky conditions. Dot density represents concentration: dense clusters suggest focus, while dispersed patterns communicate openness and rest. Graphics should feel rhythmic, organic, and precisely constructed, never random or excessively abstract. Use only five brand colors: cobalt blue 494BC2, lavender A5A8F2, pale lilac E9E8FF, charcoal 6#D7E5DD. Sage should dominate backgrounds and interiors, while cobalt establishes brand recognition and lavender creates softness. Use Manrope for the logo and large headlines, and IBM Plex Sans for captions, statistics, navigation, and supporting information. Maintain clear typographic hierarchy, editorial grids, generous margins, and balanced compositions, separating prominent headlines from atmospheric graphics and small typography. Combine realistic photography, tactile materials, soft cool lighting, and integrated halftone textures. Apply pixel clusters to images so they gradually form cloud-like patterns without obscuring the subject. Extend the identity across posters, packaging, textiles, accessories, digital interfaces, and interiors featuring sage walls, cobalt and lavender furniture, and subtle atmospheric murals.Avoid additional colors, warm color casts, random glitch effects, literal medical imagery, visual clutter, and excessive sci-fi styling. Every application should feel like part of one consistent system: a calm, science-inspired identity where pixels become clouds and attention becomes a landscape.
Для генерации фотостиля и системы фотографии, печатной продукции и плакатов я использовала chat gpt, для мокапов chat gpt и Recraft



































