Hello, I’ m Daria Aleshina — a Communication Designer specializing in AI design, branding, and graphic design.I am Daria Aleshina, a Communication Designer and a student at HSE Art and Design School (graduating in 2027). My expertise lies at the intersection of AI design, branding, and graphic design. I believe that great design is not just about aesthetics, but about building strong communication systems. Whether it’s rebranding a cultural project or exploring the capabilities of AI, I strive to create visual solutions that resonate with people and solve real business problems.Tools: Figma, Adobe Creative Cloud, AI.

This project focuses on developing a comprehensive rebranding concept for PRANNA, a Moscow-based art bureau specializing in total installations and immersive environments.The core challenge was to update their visual identity by translating their philosophy into design: the idea that through art, a human becomes multidimensional.Rather than focusing on surface-level aesthetics.I built a new visual system that invites the viewer into a shared experience, turning complex philosophical concepts into a bold and memorable graphic language that reflects the depth of human creativity.

Baysun Bahori is an annual folk festival held in the Surkhandarya region of southern Uzbekistan, dedicated to preserving local song and folklore traditions and showcasing the multifaceted Uzbek culture. Named after the town of Baysun at the foot of the Baysuntau mountains, the festival serves as a vibrant meeting point for diverse cultures and nations. The goal of my rebranding was to attract a younger audience and draw attention to the region by developing a bright, dynamic design system that visually captures the festival’s essence as a unifying space for many nations, translating traditional heritage into a bold, contemporary visual language.