My name is Arina, I am a communication designer specializing in visual identity and brand communication. My work focuses on developing coherent visual systems that communicate a brand’s values, establish its positioning, and create a recognizable visual language across different media and platforms.

My target audience consists of small and medium-sized businesses, independent brands, cultural institutions, and creative organizations seeking to establish or strengthen their visual identity. This includes emerging brands that need a cohesive visual system, as well as established organizations looking to refine their existing communication and improve the consistency of their brand image.

About a brief:
The hotel offers a dive into the era of great geographical adventures through the history of the Totem merchant sailors, pioneers of Russian America, it creates a focal point where history comes alive in the details of the interior, kitchen and atmosphere

Main goal:
Create a modern visual language and system of products that highlight the uniqueness of the place, its cultural and historical context, and enhance tourist appeal. Branding should work both in and out of the hotel space, including printed matter, souvenir products and digital media, ensuring a holistic and recognizable brand perception.

Solution:
I see the hotel not just as a place to stay, but as a guide to the history and space of the city. The project is built on the idea of a path through time, architecture and everyday life. Instead of traditional navigation, lines, points and diagrams are used, which become a universal visual language and reflect the real paths once traveled by the city: trade roads, river routes, daily movements. Points in the graph become specific places, route lines and the hotel itself the starting coordinate from which the research begins.

About a brief:
«Stool font» is an accented font inspired by Scandinavian architecture and furniture design. Its form is based on the principle of objectivity: each letter is constructed as an object from a single curved line and repeats the logic of the chair’s design.

Main goal:
To explore the boundary between typography and object design by developing an experimental display typeface inspired by Scandinavian architecture and furniture design. The project investigates how the structural logic of a physical object can be translated into a visual language, transforming letterforms into constructive elements.

Solution:
Stool is an experimental display sans-serif typeface built around the principle of a continuous line. Each letter is designed as a self-contained structure, following the logic of furniture construction through geometric forms, linear connections, and carefully balanced proportions. Inspired by the stability, simplicity, and human scale of Scandinavian design, the typeface turns typography into a visual construction that exists between a functional system of signs and a physical object.

About a brief:
Vandr is a Norwegian brand of tourist equipment offering high quality and reliable solutions for outdoor activities. They design the right product for camping, climbing and hiking, using modern materials and technology.

Main goal:
The goal was to create a distinctive visual language that reflects the brand’s connection to the outdoors and appeals to people who value exploration and high-performance equipment.

Solution:
The visual direction combines outdoor photography with bold typography and a geometric graphic system inspired by navigation, mapping, and topographic forms. Circular lines, grids, and directional markers create a consistent visual structure across campaign materials, while full-scale imagery emphasizes the connection between the products, the landscape, and the people who use them. The result is a dynamic identity that balances technical precision with the freedom of outdoor exploration.

About a brief:
The Generous Book is a book festival where books donated by publishers and people are sold in support of victims of domestic violence. Assistance to victims of violence is paid for with the funds collected.

Main goal:
The goal was to create a branding identity that would work as a flexible visual system: easily scaled to social media, posters, navigation, metrics. At the same time, a sense of vintage charity, library dust must not be created, communication must not be built on guilt and must have the potential to expand to other charitable tokens

Solution:
The basis of the project was a metaphor «Between the Shelves», built around an act of searching. In the base of the visual system, an image of the bookshelf converted into a set of simple graphic elements. They form a spongy composition that works as a navigational tool and unifies all brand holders. The project visualises the space between the shelves as a place where discoveries occur and objects are located that retain their value