Hi, I’m Viktoriia, a communication designer working with visual identities, typography, and conceptual projects.I’m interested in art, culture, and the stories behind everyday things.
I like digging into research, finding unexpected connections, and turning them into visual ideas. My projects often go beyond graphic design, bringing together different formats, people, and disciplines.

Brief: Create a visual identity that reflects how our perception of the world and personal boundaries changes with age.Concept & Solution: As children, we are small and the world feels endless. As we grow older, our world becomes shaped by fears, stereotypes, and expectations. A changing frame becomes
a visual metaphor for these shifting boundaries.view more

Brief: Create a calendar that reflects the values and unconventional educational approach of Ace Platform.Concept & Solution: A newspaper-calendar filled with stories, facts, and insights from design, art, and fashion. A deck of playing cards
(a nod to the name «Ace») complements the articles with illustrations and works as a collectible souvenir.view more

Brief: Bring different students and their visual research projects together under one exhibition concept.Concept: A journey of discovery — from hundreds of possible topics to a final research project, from inexperienced students to researchers, from a question to a book.Visual Solution: A system of bookmarks, paper bands, and directional graphics that reflects this journey from beginning to end.view more

Brief: Reflect the interdisciplinary nature of our creative practice and the ongoing search for our own identities as designers.Concept & Solution: Being everywhere and doing everything at once becomes a metaphor for creative exploration. The visual language embraces multiplicity, experimentation, and the freedom to work across disciplines.view more

Brief: Unite independent artisans within a single collection while preserving each maker’s unique visual identity.Concept & Solution: Every artisan has their own creative world. The collection becomes a journey through these different worlds, brought together by sela.home’s visual identity while leaving space for each maker’s individual style.view more