DINO ICE / fruit ice lolly

A toy and a treat in one! Dino Ice gives kids a full experience, from opening up the popsicle to eating it and even getting to play afterwards. Packaging concept that takes kids on an adventure and encourages play with a tasty frozen treat.

The fruit ice lolly itself is just barely transparent, and the packaging completes this chunk of ice with an opaque and rocky outline. You can make out just the outline of the dinosaur inside, getting kids excited to feel like archaeologists digging up bones in the Arctic. The fruit ice lolly colors indicate the flavors—orange, strawberry, and grape—and the popsicle sticks match each hue. Dino Ice offers so much for children by giving them something exciting to look forward to in a delicious dessert but keeping them occupied and interested in the product for much longer than a traditional fruit ice.