Описание продукта
Изначально «Краски Эндер» были выставочным проектом, посвящённым художнице Марии Эндер. В новой концепции мы решили вывести этот визуальный язык за пределы выставочного пространства и превратить его в самостоятельный бренд товаров для творчества.
Так появился «эндер» — современный бренд художественных материалов, в котором цвет становится главным способом самовыражения. В основе айдентики остались яркие акварельные растяжки, пигментные фактуры и плавная линия, объединяющая разные визуальные носители. Мы разработали три предметные коллекции: «СВЕТ» — акварельные краски, «ОРГАНИКА» — скетчбуки и «ЛИНИЯ» — кисти. Затем перенесли единый визуальный язык на упаковки, рекламную кампанию, мерч, фирменный арт-магазин и промоматериалы.
Результат проекта — переход от айдентики культурного события к целостной коммерческой бренд-системе, которую можно увидеть, взять в руки и использовать в собственном творчестве.
Старый проект
Ребрендинг
Промт:
Use case: logo-brand. Create ONE standalone Cyrillic typographic wordmark for the contemporary expressive fine-art supplies brand «эндер». Exact text, verbatim: «эндер», lowercase Cyrillic, and no other letters, subtitles or symbols. Soft but distinctive geometric letterforms, generous rhythm, sophisticated editorial proportions. Flat solid dark ink on a genuinely transparent background, no gradients, no 3D, no mockup, no paint splashes or decorative frames. The mark should remain legible on product packaging, print collateral, store signage and small digital placements.
Визуализация продуктов
Акварель / Открытый набор
Промт для акварели:
Use case: product-mockup. Create a photorealistic premium CLOSED rectangular metal watercolor paint tin with a printed paper sleeve for brand «эндер», series «СВЕТ», 12 colors. Show the tin in a clean three-quarter product shot with realistic metallic edges, cream surface and a subtle natural shadow. The sleeve carries expressive pigment-textured watercolor fields transitioning from ultramarine blue 3F5CD8 through lavender C19BEA to warm orange FF8354. Add one flowing turquoise-green watercolor brushstroke inspired by 44B58A, with lively variable thickness. Place a clean white «эндер» wordmark and the large Cyrillic title «СВЕТ» exactly once. Lower ivory information strip with exact labels: «АКВАРЕЛЬ», «12 ЦВЕТОВ», «СЕРИЯ 01». Premium modern adult art-supplies packaging, not children’s stationery; accurate Cyrillic and no extra text.
Промт для открытой акварели (часть 1):
Use case: product-mockup.
Asset type: photographic presentation mockup of the ENDER / «эндер» watercolor set «СВЕТ» opened.
Reference image: the provided photo is the APPROVED, EXACT brand packaging artwork and product material reference, not the camera framing to copy.
Primary request: Create a NEW premium, hyperrealistic commercial studio photograph of the same brand’s actual watercolor paint product in its OPEN configuration. A real rounded-corner brushed-silver metal watercolor tin, its hinged lid fully opened back, holds EXACTLY TWELVE removable square watercolor half-pans in an unambiguous regular 3-ROW by 4-COLUMN grid (4 in each row), no gaps, no extra pans. Pigments are matte slightly irregular compressed artist watercolor cakes, vivid nuanced colors. Row 1 left-right: luminous lemon-yellow, apricot, coral red, rose-pink. Row 2: lilac, ultramarine blue, sky blue, turquoise. Row 3: emerald green, muted sage green, earthy ochre, dark umber brown. Maintain physically plausible dimensions and robust insert separating paints.
Промт для открытой акварели (часть 2):
Alongside the open tin, prominently lay its slid-off printed paper sleeve from the reference image, facing camera enough that packaging is recognizable and typography legible. The sleeve must retain the precisely same signature blue-lilac-orange watery gradient, large bold off-white «СВЕТ», off-white rounded-grotesk wordmark «эндер» with lowercase Cyrillic characters exactly, and a thick pressure-sensitive hand-painted translucent green swooping line, tapering at tips and subtly ragged with watercolor texture. The thin cream-colored label strip stays at bottom with EXACT Cyrillic text, left «АКВАРЕЛЬ», center «12 ЦВЕТОВ», right «СЕРИЯ 01». This is one single product set, photographed opened and its sleeve removed; avoid depicting a second closed tin or multiple copies of the set.
Composition: polished editorial three-quarter top-view on an uncluttered warm ivory studio table, the opened tin hero in center-left and branded sleeve lying beside it on the right/front, both fully within frame, with generous margins and soft cast shadows. Slight diagonal placement, coherent realistic scale. Silver inside lid with subtle pigment stains / mixing indentations. Natural beautiful studio lighting emphasizes actual watercolor textures, metal texture, crisp paper and tactile physical product. Real product photography, not illustration, not collage, not CGI-looking.
Constraints: Clearly count EXACTLY 12 pigment cakes in 3 by 4; avoid duplicate packaging tins, no paint brushes, no artist hands, no additional lettering or English text, no unwanted logos, no deformed Cyrillic typography, no watermark. Visual continuity with reference is critical.
Скетчбук / Вариант использования
Промт для скетчбука:
Use case: product-mockup. Create a photorealistic hardcover square watercolor sketchbook 200×200 mm for «эндер», collection «ОРГАНИКА». Show a single tactile art paper book, slightly angled, with a visible cream linen-like spine and thick pages, on a softly lit warm ivory background. Cover graphics: organic living watercolor color fields moving from deep marine blue 174E63 to teal 46A99B and soft lime D8E78C, with lavender-violet pigment blooms and one expressive warm coral flowing hand-painted line. Large, correctly spelled white Cyrillic title «ОРГАНИКА» and smaller brand «эндер». A calm ivory belly band reads «СКЕТЧБУК», «24 ЛИСТА», «300 Г/М²». Design for adult artists, sophisticated and tactile, real photographic shadows.
Промт для открытого скетчбука:
Use case: product-mockup. Show the approved «эндер / ОРГАНИКА» premium watercolor sketchbook opened to reveal expressive abstract organic shapes and watercolor color studies on natural cream 300 g/m² textured paper. The left page features overlapping translucent watercolor forms in muted blue, terracotta, orange, olive green and dusty pink, complemented by delicate free-flowing pencil lines. The right page displays vibrant watercolor swatches in cobalt blue, turquoise, lavender, coral and golden yellow, with realistic pigment bleeding and subtle paint splatters. The approved vivid marine-teal-lavender cover with the «эндер / ОРГАНИКА» branding remains recognizable on a closed sketchbook beside the open one. Minimal warm beige art-studio surface, soft natural daylight, authentic watercolor textures, tactile paper grain, realistic shadows and premium editorial product photography. Emphasize the physical sketchbook, natural artistic imperfections and photorealistic materials; no made-up copy, additional products or artificial CGI effects.
Набор кисточек / Вариант использования
Промт для набора кисточек:
Use case: product-mockup. One slim upright rectangular box approximately 105×285 mm for an «эндер» three-piece watercolor brush set named «ЛИНИЯ». Premium paper carton with a large central transparent window revealing exactly three real brushes: one fine round brush, one medium round brush, one flat brush, all with elegant deep-violet handles and metallic ferrules. Lively watercolor packaging in coral, pink and purple, with one prominent expressive mint-turquoise curved brushstroke inspired by 8EDCC5. Exact white Cyrillic «эндер» and large «ЛИНИЯ». Ivory bottom band with «КИСТИ», «3 ШТ.», «АКВАРЕЛЬ». No numbers or brush-size labels on handles. Warm neutral studio background, photoreal product rendering, no duplicate brushes.
Промт для варианта использования:
Use case: product-mockup. Premium editorial product photography of three real watercolor paintbrushes from the «эндер / ЛИНИЯ» collection, arranged diagonally and parallel to each other on a large sheet of textured natural cream watercolor paper with softly torn deckled edges. The brushes feature elegant deep violet wooden handles, polished silver ferrules, and realistic natural brown bristles in three different shapes: fine round, medium pointed round, and wide flat. Beside each brush, show a corresponding expressive watercolor test stroke: a delicate flowing ultramarine-blue line, a vibrant semi-transparent pink curved stroke, and a broad textured turquoise wash. Emphasize natural pigment diffusion, subtle color gradients, visible paper grain, and authentic watercolor textures. Warm soft daylight, gentle realistic shadows, minimal beige studio background, sophisticated artistic composition, photorealistic materials, high-end stationery aesthetic. Clean handles without logos or numbering, no packaging, no text, no additional objects.
Промт:
Use case: product-mockup. Photorealistic campaign hero still life showing the three APPROVED «эндер» products together on a warm ivory art-paper background: the «СВЕТ» 12-color watercolor tin in front, the square «ОРГАНИКА» sketchbook standing on the left, and the tall «ЛИНИЯ» transparent-window box with exactly three brushes on the right. Preserve each original packaging shape, logo, vivid watercolor palette, typography and information bands. Arrange with convincing shared perspective, soft studio shadows and visual balance. A fluid translucent turquoise watercolor stroke travels subtly across the foreground, visually linking the products. No new SKUs or text.
Кейвизы
Промт:
Use case: ads-marketing. Design and realistically present a horizontal «эндер» digital key visual on a large 2:1 LED display inside a contemporary metro station or transit lobby. Campaign idea: «Акварель как искусство». On the display, a refined diagonal flow of airy, semi-transparent watercolor pigment moving from saturated cobalt and violet into soft coral and orange; allow generous breathing room and convincing watercolor paper granulation. Clear white Cyrillic «эндер» and exact slogan «Акварель как искусство». The surrounding metro architecture, stairs, reflective tiled floor and screen reflections should be photorealistic with subdued interior light. Keep all design strictly within the LED screen frame.
Промт:
Use case: ads-marketing. Photorealistic vertical 2:3 citylight advertising display for the watercolor art-supplies brand «эндер» on a pleasant urban street with soft greenery and natural daylight. Display a campaign poster built from vertically flowing watercolor pigment: deep cobalt at the top, lavender-violet through the center and luminous coral toward the lower area, with generous clean off-white space. Exact readable brand «эндер» and slogan «Акварель как искусство». Elegant graphic hierarchy, clear poster proportions, realistic glass reflections, street furniture and soft background depth. No unrelated advertising or additional copy.
Промт:
Use case: ads-marketing. A premium photorealistic editorial mockup of a lightweight MacBook on a round wooden stool/chair in a warmly lit creative studio. Its screen shows the responsive «эндер» homepage hero with expressive cobalt, violet and coral watercolor textures, a clean «эндер» logo, exact hero statement «Акварель как искусство» and one button «СМОТРЕТЬ КОЛЛЕКЦИЮ». Sophisticated contemporary sans-serif type and airy website hierarchy; screen content sharp and correctly aligned to the display. Keep visible keyboard and trackpad, subtle reflections, muted background. Do not invent app UI or additional logos.
Промт:
Use case: ads-marketing. Premium sunlit lifestyle product photo of a modern iPhone displaying an Instagram-like vertical brand post for the art-supplies brand «эндер». On the screen, an expressive watercolor pigment composition in cobalt blue, lavender and warm coral, with visible legible logo «эндер» and exact campaign slogan split intentionally into the lines «АКВАРЕЛЬ» / «КАК ИСКУССТВО». Align all screen artwork correctly within the phone frame with convincing perspective, thin bezel and natural reflections. Warm soft sunlight, minimal creative setting, no distorted phone hardware or unrelated UI text. Keep the third-angle composition with readable typography.
Промт:
Use case: ads-marketing. Photorealistic vertical 1:2 hanging sign for the «эндер» art-supply store on a refined light architectural facade. The sign is slim, mounted perpendicular to the wall on a modest metal bracket. Its printed graphics use vivid cobalt, violet and coral watercolor textures, exact brand name «эндер», the campaign line «Акварель как искусство» and a simple legible directional arrow. Soft natural urban daylight, realistic metal and printed surface, subtle shadows, elegant angle showing how the sign works in a real street environment. Avoid clutter and oversize typography.
Мерч
Промт:
Use case: product-mockup. Photorealistic premium natural-canvas tote bag from the art brand «эндер», casually hanging over the back of a simple wooden chair in a sunlit studio. Warm ivory cotton fabric and saturated ultramarine-blue handles. On the front, ONE horizontal expressive cobalt-blue watercolor brushstroke, softly feathered translucent pigment edges, organic imperfect hand-painted texture, and the white Cyrillic brand name «эндер» integrated as a clean negative-space impression through the center of the stroke. Scale the stroke about 5% smaller and the lettering 10–15% smaller than the initial bolder version. Sophisticated minimalist placement, realistic fabric folds, no extra graphics.
Промт:
Use case: graphic-design / watercolor artwork. Premium abstract watercolor composition for the art-supplies brand «эндер». A large, organic, flowing watercolor wash extending diagonally from the upper left toward the lower right, combining rich emerald green, deep forest green, soft turquoise, translucent mint, sage and delicate pale lime-green pigments. Authentic wet-on-wet watercolor technique with intricate pigment granulation, natural blooms, layered transparency, softly feathered edges and irregular organic contours. Deep saturated emerald tones concentrated on the left gradually dissolve into luminous mint and fresh yellow-green washes on the right. Add the accurate lowercase Cyrillic wordmark «эндер» in a refined, rounded modern sans-serif typeface, colored in deep emerald green, positioned slightly above the center-right within the negative space of the composition. Sophisticated contemporary art direction, expressive yet controlled, premium minimalist aesthetic, realistic watercolor paper-like pigment textures. Isolated artwork on a fully transparent background, high resolution, suitable for printing on merchandise. No additional text, no frames, no mockup objects, no geometric shapes, no harsh outlines, no fluorescent colors.
Промт:
Use case: product-mockup. Refined rectangular soft fabric pencil case for «эндер», shot photorealistically on a softly desaturated dusty-rose studio background. Cream natural canvas with visible fine weave, simple shape and a terracotta-colored zipper. Across the lower-left front side, an expressive fluid watercolor bloom in warm burnt terracotta, sienna, ochre and translucent peach, spreading naturally upward and toward the center while leaving generous clean fabric around it. Put the exact «эндер» wordmark on the case in warm terracotta matching the print. Realistic fabric texture, seam details, zipper, soft shadows, no extra text or ornaments.
Пространство
