Айдентика для бренда одежды INEY с использованием AI
INEY — это бренд современной одежды, который использует технологию образования инея в производстве одежды. В «INEY» всегда будет тепло, как бы противоречиво это не звучало!
Ребрендинг Ai
Я решила продолжить работу с названием бренда «INEY», поэтому сразу приступила с созданию логотипа, для этого использовала Microsoft Bing. Подобрала палитру с помощью Adobe Color и шрифт с помощью WhatFontIs.
ai// Microsoft Bing
promt// create a vector logo for a brand named «INEY», a very minimalist, multi-line, dynamic image of frosty, blue-tinted icicles
Далее сформировала единую стилистику для графики.
ai// Microsoft Bing
promt// create a vector image for «INEY»clothing brand identity, minimalist fashion brand, intricate frost patterns, delicate icy swirls and lines, cold frozen aesthetic, sleek and elegant, cold color palette: shades of frosty blue, silver, icy cyan, and deep night blue, minimalism, vector graphic, clean lines
Далее с помощью Adobe Color выбрала цветовую палитру из сгенерированной графики проекта.
Шрифтовое решение было найдено с помощью сервиса Whatfontis, которое, используя нейросеть, подбирает шрифт на основе загруженного нами изображения.
Промо-материалы
Первый плакат:
ai// fusionbrain
promt// Minimalistic fashion poster hanging in the subway station. Poster on which the word «INEY» is written and frost patterns of light blue color. Poster hanging on white brick glossy wall. Camera looking at the poster at a slight angle Negative prompt black color, people, warm light
Второй плакат:
ai// Microsoft Bing
promt// Create a poster with an advertisement for the Iney clothing brand featuring a girl in fashionable icy crystal clothing, with the poster hanging on the wall of a building. Use blue color, movements, and frost patterns. Place the «INEY» logo on the poster, featuring elegant frost patterns in a white vector style. Use a clean, modern, transparent background. Use a realistic style.
ai// fusionbrain
promt// A bus stop on a sunny but cool day, made of smooth metal. On the stop hangs a billboard, which is a surface covered with light blue frost, spreading over the entire billboard and a large large word «INEY», consisting of the letters «|», «N», «E», «y». from the billboard comes a small lighting. The scene is atmospheric. Photo-realistic photo. Negative promp rain, snow, winter, snowdrifts, white snow on asphalt and trees, cars, buildings, poles, urban environment, city. snowdrifts, cars, transport, trees and vegetation, urban buildings
Айдентика
Пакет:
ai// Microsoft Bing
promt// Сreate a vector graphic for a brand with the name «INEY», a very minimalistic, dynamic image of frosty swirls, and add it to the mockup of a blue branded clothing package with the «Iney» logo.
Бирка:
ai// Microsoft Bing
promt// vector graphic for a brand with the name «INEY», a very minimalist, multi-line, dynamic image of frosty frost swirls, and add it to the mockup of an ice-colored clothing tag with a transparent half in blue and the «Iney» logo.
ai// Microsoft Bing
promt// A matte metal thermos mug with a frosted pattern and brand logo that appears when it comes into contact with cold water. The thermos mug is placed on a polished black granite slab, where real ice patterns are spreading around it. The background is a blurred night window with a gradient from dark blue to black, with soft city lights visible through the frost. The key feature is that the INEY logo and frosted pattern are just beginning to appear on the matte surface of the thermos mug. Next to it is a cup with hot tea floating above it, creating a contrast of cold and warmth. The soft side light illuminates the frost crystals, adding to the magic.
Наклейки:
ai// Microsoft Bing
promt// A set of various stickers: in the form of an icicle, a crystal, a curl, and the INEY signature. The stickers are on a transparent sheet and are placed on a white table. The stickers feature elegant frost patterns in a white vector style with the INEY name. The background is clean, modern, and transparent. The style is realistic.
Журнал:
ai// Microsoft Bing
promt// Сreate a fashion magazine with a collection of clothes from a brand called «INEY», a winter collection, frozen models, and a realistic image on the table.
ai// fusionbrain
promt// A soft cotton blanket is carelessly folded on a black, nondescript chair, but it doesn’t hang on the floor. The chair is standing in the middle of a room with concrete walls. A cold light falls on the blanket from the left, creating a blue frost effect, but the source is out of frame. The blanket is white, but it has light blue frost in various spots, like spots on glass. The frost looks similar to frost on glass. Negative prompt people, human, body parts, warm light, any objects except the chair and the blanket
ai// fusionbrain
promt// A white t-shirt hangs on a hanger, which hangs on a hook that stretches from the ceiling with a frosty chain, on which a pattern of frost grows on a light gray background. Everything takes place in a room with light gray walls and studio lighting Negative prompt people, human, body parts, any clothing except t-shirts
ai// Microsoft Bing
promt// Сome up with vector graphics for a brand with the name «INEY», a very minimalist, multi-line, dynamic image of frosty frost, and add it to a mockup of a branded garment bag with a transparent half in blue and the «Iney» logo.
Пространство
ai// fusionbrain
promt// Minimalist interior of the luxury clothing store of the brand «INEY». The main concept: the aesthetics of frozen heat. Visual style: hyper-realistic architectural photography, cold color palette. Central element: a large interactive «ice wall» on which crystalline frost patterns are formed, glowing with the brand logo. Materials: polished black granite countertops, walls of raw concrete, matte metal clothes hangers, frosted glass showcases. Lighting: subtle spot lighting of the products, cold ambient glow from the ice wall, and clear shadows. Color scheme: monochrome with shades of charcoal, ice blue, and matte black with occasional silver accents. Composition: a wide-angle view of the spacious, minimalist interior, with clothing sculpturally arranged on dark pedestals. All the clothing and accessories in the store are white with a small light blue frost growing on them.
ai// fusionbrain
promt// A spectacular window display of a fashion store. Inside, the mannequin is dressed in an exquisite white coat covered with light blue frost, also with the word INEY, looking warm and cozy. Outside, a large glass window is covered with a thick layer of real frost and ice patterns, as if in a snowstorm. The contrast between the external coldness and the internal warmth is very striking. Cinematographic lighting, mood, shot on 35 mm film.
Negative prompt black clothes, black color
Список использованных моделей искусственного интеллекта
Для составления промптов я использовала DeepSeek. Для генерации картинок использовала Microsoft Bing и Fusionbrain.
