Ребрендинг воды АРХЫЗ
Вода АРХЫЗ — чистая горная вода многовековых ледников Северного Кавказа. Добывается вблизи Тебердинского Государственного Заповедника на высоте ~1500 метров над уровнем моря, не соприкасается с грунтовыми водами, обладает уникальным составом и экологической чистотой. В прошлом модуле я проводила работу над ребрендингом Кавказской водой архыз. При помощи нейросети я решила создать еще один вариант возможного ребрендинга горной воды.
мои материалы:
Генерация логотипа
При помощи переводчика deepl я перевела описание продукта и начала поиски айдентики через bing и ideogram, после взяла понравившийся логотип из ideogram, использовала более точный промт, который придумала нейросеть и ввела его повторно с нужными мне коррекциями.
Первый промт для логотипа:
«come up with a new minimalistic typographic blue color logo for ARKHYZ water — pure mountain water from centuries-old glaciers of the North Caucasus. It is extracted near Teberdinsky State Reserve at an altitude of ~1500 meters above sea level, it is not in contact with groundwater, has a unique composition and ecological purity. paste logo on the white background, typography»
Итоговый промт для лого:
«A sleek, minimalistic logo for ARKHYZ water, featuring a stylized blue stylized letter „A“ with a hint of a mountain peak. The typography is clean and modern, with the word „ARKHYZ“ written in a regular, sans-serif font. The overall design exudes a sense of purity and freshness, reflecting the source of the water from centuries-old glaciers in the North Caucasus. The logo sits against a pristine white background, highlighting the unique and ecologically pure composition of the water., typography»
далее, основываясь на полученном промте, я запрашивала у нейросети нужные мне задачи, уточняя их с каждым разом до того момента, как выйдет нужный вариант
Промт для бутылки-мокапа:
«a glass bottle that is on the rocks in the mountains close-up in daylight, photorealistic, that describes the sense of purity and freshness, reflecting the source of the water from centuries-old glaciers in the North Caucasus., photo, cinematic, product»
Полученный мокап бутылки на которой может быть логотип:
adobe colors помог найти подходящую цветовую гамму при помощи определителя шрифта «what the font» от myfont я нашла подходящий шрифт: «carmen medium sans»
Генерация композиций:
«a 1.5 litre glass bottle, and 0.5 litre plastic bottle with A sleek, minimalistic logo for ARKHYZ water, featuring a stylized blue stylized letter „A“ with a hint of a mountain peak. The typography is clean and modern, with the word „ARKHYZ“ written in a regular, sans-serif font. The overall design exudes a sense of purity and freshness, reflecting the source of the water from centuries-old glaciers in the North Caucasus. The logo sits against a pristine white background, highlighting the unique and ecologically pure composition of the water., typography on it that are on the rocks in the mountains close-up in daylight, photorealistic, that describes the sense of purity and freshness, reflecting the source of the water from centuries-old glaciers in the North Caucasus. the glass one bottle is standing another is laying»
При помощи clip integrator я пыталась воссоздать более точный промт для логотипа, однако промт выходил слабее, чем тот, что выдавала нейросеть, однако в результате идентичного лого я больше не получала, везде вышли лишь схлжие по образу логотипы и общий стиль. Доступа к midjourney у меня нет, поэтому опираться на готовую фотографию логотипа у меня не вышло.
Рекламные носители:
«An advertisement poster for ARKHYZ water, featuring a sleek and minimalistic logo. The stylized blue „A“ with a hint of a mountain peak is central to the design, representing the brand’s origin from ancient glaciers in the North Caucasus. The clean, modern typography showcases the brand name „ARKHYZ“ in a regular, sans-serif font, evoking a sense of purity and freshness. The close-up photo of a person who drinks water from a transparent bottle of ARKHYZ water, accompanied by a few ice cubes, symbolizes the pristine and untouched nature of the product. The text below the logo and bottle highlights the unique benefits of ARKHYZ water, emphasizing its ecological purity and untouched composition. The poster’s background showcases the majestic scenery of Caucas, photo, poster, illustration, typography, product»
На полке магазина:
«A stunning photograph of the ARKHYZ water bottle, featuring pure mountain water from the centuries-old glaciers of the North Caucasus. The bottle is displayed on a sleek, minimalistic shelf in a bright simple convenient store that is filled by the same bottles that are illuminated by the sun. The design of the bottle showcases a sleek and modern logo, with a stylized blue „A“ representing the brand’s origin from ancient glaciers. The clean, minimalistic typography highlights the brand name „ARKHYZ“ in a regular, sans-serif font, embodying purity and freshness. The overall atmosphere of the image is cinematic, with a focus on product presentation and a hint of 3D rendering to enhance the visual appeal., photo, 3d render, cinematic, typography, product»
Офис:
«A stunning cinematic photograph of an ARKHYZ water production office, where workers are seen busy at their tasks. The background features a 3D rendering of the North Caucasus mountains, with centuries-old glaciers as the source of the pure mountain water. The overall ambiance is professional and immersive, highlighting the brand’s commitment to quality and sustainability., photo, 3d render, cinematic, typography, product, typography, 3d render, product, photo, cinematic»
Мерч:
«A stunning cinematic photo showcasing a merchandise set featuring a t-shirt, shopping bag, stickers, and bracelets for the ARKHYZ brand. The brand produces water sourced from ancient glaciers in the North Caucasus. The sleek and minimalistic logo features a stylized blue „A“ with a hint of a mountain peak, symbolizing the brand’s origin. The modern typography displays the brand name „ARKHYZ“ in a clean, sans-serif font, evoking a sense of purity and freshness. The items are beautifully arranged on stones in the Caucasian mountains, creating a natural and picturesque backdrop., product, cinematic, 3d render, typography, photo»
«A stunning cinematic photo showcasing a merchandise shopping bag for the ARKHYZ brand. The brand produces water sourced from ancient glaciers in the North Caucasus. A sleek, minimalistic logo for ARKHYZ water, featuring a stylized blue stylized letter „A“ with a hint of a mountain peak. The typography is clean and modern, with the word „ARKHYZ“ written in a regular, sans-serif font. The overall design exudes a sense of purity and freshness, reflecting the source of the water from centuries-old glaciers in the North Caucasus. The logo sits against a pristine white background, highlighting the unique and ecologically pure composition of the water. The background is white., product, cinematic, 3d render, typography, photo»
