
Концепция
Базируясь на ДНК бренда Скиапарелли, почерке Роузберри и философских подтекстах в его коллекциях, автор выходит на концепцию современной философии, которая ставит человека в одну линейку со всем остальным в мире. Она напоминает ему, что он не центр вселенной. При этом гиперверие подталкивает человека по-другому взглянуть на время и реальность, воображать что-то новое. Проект посвящен единению человека с природой.





В проекте представлены вещи на тему сюрреализма и природы. Автором были созданы юбка из коры дерева и шлейфом с имитацией корней, прозрачный топ с золотыми сосками — листьями, воротник с листьями и насекомыми, серьги ухо и губы, браслет глаз с веточкой, туфли с корой и насекомым.
Проект NADY сгенерирован при помощи Midjourney. Автор представляет бренд одежды, где человек и природа становятся одним целым. В работе можно увидеть позиции бренда, его айдентику, доставку, бутик, промо-объекты и кампейн.
Позиции


/hyper realistic clothes made of dark tree bark in the style of the Schiaparelli brand under the direction of Roseberry in the style of surrealism. The concept of clothing is the unity of man with nature. Clothes is on the woman model. She is walking dawn the runway on the paris haut couture fashion week. Look should be very detailed and haute couture with surreal gold elements.


/a hyper realistic gold huge finger ring in the form of an eye of David, where the branches of the tree are very harmoniously embedded in the place of the folds of the eyelid and eyelashes in which the branches of a tree are very harmoniously embedded. the ring is very wide and large, without small details, it is immeasurably large for a finger. put the ring on a special cone made of dark velvet on a dark velvet background. The ring is made in the style of the Schiaparelli brand. It stands as if in a showcase.
/hyper realistic photo of a golden surreal brooch. It looks like hyper realistic human face lying on an anthurium petal. The brooch lies on dark velvet. It is made in the style of the Schiaparelli brand.
/a hyper realistic photo of a surreal bag in the form of golden human ribs. They are the frame of a bag, inside of which lies a bag of green moss. The handle of the bag is a real thick tree branch. The bag stands on a glass stand as if in an expensive store.
/hyper realistic photo of women’s high-heeled shoes made of dark brown tree bark. instead of each heel of the shoe there is a golden human finger. Both shoes are shot on the women’s feet, as if they are walking dawn the white floor.
Доставка
/hyper realistic photo of a real dragonfly made of gold and looks like she’s a deliveryman and she carries fashion purchases.
Пространство
/hyper realistic photo of billboard. billboard depicting a fashion campaign photo for a surrealistic clothing brand with some nature elements. The billboard says «NADY» in thin gold letters. color palette is green brown beige gold.
/a surreal store where fashion connects with nature. The floor is made of moss, instead of rails there are golden branches of trees on which clothes hang. The shelves are carved right into the wall, there are bags and shoes there, there are a few leaves on the wall. The store is modern, but there is a lot of nature in it.
Айдентика
Nady — nature and body. Бренд, который построен на единстве человека с природой.
/a surrealistic logo for rich fashion brand based on nature and human body. Logo should be somewhere golden and drawn on dark plain background and with written «NADY» under logo. Logo should be aesthetic and be like logo of haut couture expensive brand. The drawing is minimalistic.
Шрифт подобран на What The Font.
Цветовая палитра, подобранная на Adobe Color.
Носители
/hyper realistic photo of a horizontal rectangular-shaped white cardboard shopping bag for an expensive boutique of clothes with the small golden text «NADY» written on it. The bag is in girl’s one hand. The photo was taken as if the girl was holding a bag. The package was taken in close-up, only the hand is visible.
/hyper realistic photo of a horizontal rectangular-shaped white dense smooth cardboard shopping bag for an expensive boutique of clothes with the small golden text «NADY» written on it. The bag is in girl’s one hand. The photo was taken as if the girl was holding a bag. The package was taken in close-up, only the hand is visible.
/hyper realistic photo of a horizontal rectangular-shaped white dense smooth shoe boxx for an expensive boutique of clothes with the small golden text «NADY» in thin letters written on it. The package was taken in close-up, it lands on the white concrete table. The photo was taken from above. The box has a texture like the bark of a tree.
/hyper realistic photo of white biomorphic vase for flowers without flowers in it with a gold inscription «NADY» made of thin letters on it.
/hyper realistic photo of white biomorphic case for eyeglass with a gold inscription «NADY» made of thin letters on it. there are thin green twigs on the case.
Промо
/hyper realistic photo of billboard. billboard depicting a fashion campaign photo for a surrealistic clothing brand with some nature elements. The billboard says «NADY» in thin gold letters. color palette is green brown beige gold.
/hyper realistic photo of billboard. billboard depicting a fashion campaign for a surrealistic clothing brand with some nature elements. The billboard says «NADY» written with very thin gold letters. color palette is green brown beige gold. There are green hills in the background.
/hyper realistic photo in high quality of vertical poster on the wall of the building in the street in Europe somewhere in the city. poster depicting a fashion campaign photo for a surrealistic clothing brand with some nature elements on the clothes. The poster says «NADY» in thin gold letters. color palette is green brown beige gold.
/hyper realistic photo of billboard. billboard depicting a fashion campaign for a surrealistic clothing brand with some nature elements. The billboard says «NADY» written with very thin gold letters. color palette is green brown beige gold.
Кампейн
/hyper realistic photo of billboard. billboard depicting a fashion campaign photo for a surrealistic clothing brand with some nature elements. The billboard says «NADY» in thin gold letters. color palette is green brown beige gold.
/hyper realistic photo of billboard. billboard depicting a fashion campaign for a surrealistic clothing brand with some nature elements. The billboard says «NADY» written with very thin gold letters. color palette is green brown beige gold.