Бренд светильников «Огни севера» через призму AI
В ходе создания моего проекта были использованы нейросети Ideogram (https://ideogram.ai/t/explore), Leonardo.Ai (https://app.leonardo.ai/image-generation) и What Font Is (https://www.whatfontis.com). За основу я взяла метафору и визуальное решение проекта предыдущего модуля. Нейросети показывают, как этот проект мог бы выглядеть, если бы его реализовали они.
Исходный проект
«Огни севера» — это бренд светильников, которые благодаря своему переливающемуся освещению, могут напомнить северное сияние и создать комфорт и уют. Например, северные сияния свойственны для русского севера. Уникальные светильники погрузят вас в атмосферу холодных городов России.
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/228762#
Ребрендинг глазами ИИ
Логотип
/Create a logo for the brand Northern Lights, northern brand style, white logo on a solid black background, the image in the logo contains an association with the northern lights. (1,3)
/Create a logo for the brand Northern Lights, northern brand style, white logo on a solid black background, the image in the logo contains an association with the northern lights and lamps. (2)
Логотип был сгенерирован в Ideogram, а шрифтовое решение найдено при помощи What Font Is.
Шрифты
Цвета
/Photo of realistic layouts of printed products of Northern Lights brand lamps on a black background. The envelope contains a letter, business cards, a business card box, a notepad and a paper bag. The brand logo is made in a white northern style. The print features flowing lines reminiscent of the Northern Lights in a graphic design style. (Leonardo.Ai)
Постеры
/Realistic photo of Northern Lights lighting brand outdoor poster in winter outdoors. The poster features a black background with flowing, minimalistic lines symbolizing the Northern Lights in a graphic style. Prominently featured is the Northern Lights brand logo in white northern style. (Leonardo.Ai)
Упаковка
/Realistic photo of lamp packaging. The packaging is minimalistic. The design features flowing aurora patterns in a graphic style and the background is black. The Northern Lights brand logo is made in the white color of the northern style. (Leonardo.Ai)
/Realistic photography of paper bags for a lighting brand. The design features minimalistic flowing aurora patterns in a graphic style and a black background. The Northern Lights brand logo is made in the white color of the northern style. (Leonardo.Ai)
Пространство
Офис
/Image of the black office building that houses the headquarters of lighting company Northern Lights. The building has 4 floors and is painted black and white. The building is located in a pleasant area with small roads, parks and new buildings. On the outside of the office building, smooth, minimalistic purple and green lines are painted on the walls and windows, symbolizing the northern lights in a graphic style. (Leonardo.Ai)
