Редизайн проекта Chicko Smart с помощью AI
Chicko Smart — игрушка-медиаплеер, которая станет лучшим другом для детей разных возрастов. Данный продукт может играть разную музыку, рассказывать сказки, имитировать живой диалог, а также светиться в темноте.
В данном проекте с помощью нейросети были созданы айдентика, пространство, а также промо-материалы для бренда игрушек Chicko Smart. Оригинальный проект включал в себя разработку дизайна игрушки, упаковку, мерч, плакаты и айдентику.
В качестве инструмента была выбрана нейросеть Leonardo AI, генерирующая изображения, а так же нейросеть CLIP Interrogator и Chat GPT для написания промта на основе имеющихся материалов.
Ссылка на проект-референс в портфолио: https://portfolio.hse.ru/Project/145361
Оригинальный проект
Оригинальный проект. Продукция
Оригинальный проект. Продукция
Оригинальный проект. Плакаты
Оригинальный проект. Пакет
Оригинальный проект. Носители
Айдентика
Для начала я решила сгенерировать логотип и шрифтовое решение для айдентики бренда в Leonardo AI. Также, как и в оригинале, я стремилась сохранить простые формы, сохраняя детскую эстетику, но сделав упор на том, что это технологический бренд.
Генерации логотипа
Промт: Create a logo for a children’s smart toy called 'Chicko Smart'. The design should feature a futuristic yet friendly chick icon that feels approachable and innovative. Use soft and warm colors like yellow, pink, and blue to appeal to children and parents alike. The style should be modern, playful, and minimalistic, incorporating smooth lines and subtle elements of technology (such as circuit patterns or digital motifs). Include bold, child-friendly typography for the text 'Chicko Smart' that complements the cheerful and technological theme
Далее я, исходя из логотипа, определила шрифт через Chat GPT и сгенерировала надпись в Leonardo AI c уточнением названия шрифта.
Генерации шрифтового решения
Промт: A clean and minimalistic logo featuring the text 'Chicko Smart' written in a bold, rounded font similar to Fredoka One. Below the main text, in smaller size and light weight, the words 'Fredoka One' are written in a neutral gray color, maintaining a simple and professional appearance on a plain white background
Палитра
Для удобства цветовая палитра была создана в Adobe Color на основе сгенерированных изображений и оригинального проекта.
Продукция
Далее я сгенерировала дизайн самого продукта спереди и сзади, а также комплектацию — упаковку и пакет бренда.
Генерации продукции. Игрушка
Промт для изображения слева: A cute and cartoonish robotic chick with a rounded yellow body and big expressive black eyes. The front side of the robot has a central pink button panel shaped like a flower, while the back side includes a small speaker with perforated holes. The design is smooth and glossy, with small feet and a minimalistic aesthetic. The robot appears friendly and childlike, set against a soft pastel blue background. Промт для изображения слева: Create a detailed back view of a cute and cartoonish robotic chick toy. The toy should have a round yellow body with pink highlights, including a flower emblem on the front (not visible here). The back should feature a smooth surface, small joint details where the arms and legs attach, and a round switch or hatch. The chick’s head should include a small antenna on top, visible from the rear. Use a soft pastel background in pink and light blue, similar to the original setting
Генерации продукции. Пакеты
Промт: Design a playful and colorful packaging and gift bag for the 'Chicko Smart' children’s toy brand. The design should prominently feature the adorable robot chick mascot in the center, with big, shiny eyes, a bright yellow body, and pink accents. The background should include a cheerful combination of geometric patterns, such as dots, triangles, and abstract shapes, in pastel colors (yellow, blue, pink, and turquoise). The bag itself should have sturdy handles in a matching soft pink fabric or material and a polished finish that gives a high-quality, child-friendly feel.
Для правдоподобности мною была наложена генерация дизайна продукта внутрь упаковки, а также подобранные логотипы на коробке в фотошопе. Далее я загрузила сделанный эскиз в Leonardo AI, что помогло добавить уже наработанные элементы айдентики на итоговую генерацию упаковки.
Генерации продукции. Упаковка
Промт: Create a vibrant and abstract interpretation of a mysterious reference image, blending surreal elements with ethereal lighting, set against a gradient background that transitions from deep blues to warm oranges, with intricate textures and subtle patterns emerging throughout, evoking a sense of wonder and curiosity, as if the viewer is being invited to unravel the secrets hidden within the image, with bold brushstrokes and expressive lines that dance across the canvas, infusing the scene with energy and movement.
Помимо этого, в оригинальном проекте присутствовал мерч бренда. Мне захотелось воссоздать их интерпретацию в Leonardo AI.
Генерации мерча. Ланчбокс
Промт: Create a fun and practical lunchbox for the 'Chicko Smart' brand, designed for kids. The lunchbox should have a sturdy, compact design with rounded edges for safety, in a bright pastel yellow color with pink and turquoise accents. The lid should showcase a large, cheerful image of the robot chick mascot, surrounded by colorful geometric shapes and glowing tech-style icons. Include compartments inside the lunchbox for easy food organization, and a matching utensil set in a dedicated slot. Add the 'Chicko Smart' logo on the front, with a playful embossed design or shiny print that highlights the brand’s theme of smart and fun technology
Генерации мерча. Бутылки и браслеты
Промт для изображения слева: Design a vibrant and ergonomic water bottle for children, themed for the 'Chicko Smart' brand. The bottle should be made of lightweight, durable, and BPA-free plastic, with a bright yellow base and pastel pink or blue accents. It should feature an adorable image of the robot chick mascot with cheerful expressions, surrounded by playful geometric patterns and tech-inspired doodles. Add a flip-top lid with a built-in straw for easy drinking, and a convenient handle for portability. Промт для изображения справа: Design a set of colorful and playful children’s wristbands for the 'Chicko Smart' brand. Each bracelet should be made of soft, flexible silicone in bright pastel colors like yellow, pink, blue, and turquoise. The bracelets should feature embossed or printed designs of the robot chick mascot, geometric patterns (dots, stars, or circuits), and the 'Chicko Smart' logo in a bold, child-friendly font. Include interactive elements like tiny embedded charms shaped like eggs, chicks, or buttons that can be swapped or collected. The overall style should feel fun, tech-i
Генерации мерча. Блокнот и ручки
Промт для изображения слева: Create a playful and tech-inspired notebook for children, themed around the 'Chicko Smart' brand. The notebook should be A5-sized with a durable, pastel-colored cover featuring the robot chick mascot in the center, surrounded by geometric shapes and tech-style glowing accents. The cover should also include the 'Chicko Smart' logo in bold font. Add interactive features like a holographic effect on the chick or patterns that change with movement. The pages inside should be lightly lined and include small illustrations of the mascot or tech doodles in the corners. Consider including a rubber band closure in a contrasting pastel color to keep the notebook secure. Промт для изображения справа: Design a set of fun and colorful children’s pens for the 'Chicko Smart' brand. Each pen should feature a bright pastel barrel in colors like yellow, pink, blue, and turquoise, with soft silicone grips for comfort. The top of the pen should have a small 3D figurine of the robot chick mascot, designed to look cheerful and playful.
Генерации упаковки для мерча
Промт: Design packaging for the 'Chicko Smart' children’s toy. The packaging should feature a cheerful and modern design, prominently showcasing the logo of the futuristic chick. Use soft pastel colors like pink, yellow, and blue as the primary palette. Include playful patterns or shapes around the box to make it appealing to children and parents. Highlight the toy’s smart features with small, subtle icons (like circuits, Wi-Fi symbols, or educational elements) integrated into the design. The packaging should feel premium yet child-friendly, with clear fonts and a minimalistic layout. Add an image or illustration of the toy on the front to attract attention.
Пространство
В качестве пространства — я выбрала магазин с игровой зоной внутри. Мною были сгенерированы коридоры, прилавки и зал магазина в Leonardo AI.
Генерации пространства. Магазин
Промт: A vibrant and futuristic children’s store concept for the 'Chicko Smart' brand, combining playful design elements with subtle technological themes. The exterior of the store features a large, glowing 3D sign of the robot chick mascot, with animated lights and sounds that catch the attention of children and parents. The entrance resembles a futuristic tunnel or a digital 'egg' hatching, with soft neon lights leading into the store. Inside, the store is divided into colorful, interactive zones with soft pastel tones (yellow, pink, and blue) and high-tech accents, such as glowing circuit patterns on the walls and floors. Shelves are designed to look like floating tech pods or display screens, showcasing the toys in an engaging way. Each product section includes interactive screens where kids can learn more about the toys, watch demo videos, or customize their own Chicko Smart features.
Генерации пространства. Магазин
Сайт
Также для данной репрезентации я генерировала сайт и мобильное приложение бренда на разных носителях в Leonardo AI. Промт был написан по запросу в Chat GPT.
Генерация сайта
Промт: Create a realistic mockup for showcasing a children’s brand website design. The mockup should display a sleek desktop computer on a clean, minimalistic desk setup, with soft pastel colors in the background (pink, turquoise, and yellow) to match the 'Chicko Smart' theme. Include playful details like a small robot chick figurine or toys around the desk to hint at the brand’s fun and educational focus. Ensure the screen is angled slightly forward to make the website design the focal point of the composition, with plenty of space for overlaying the site layout.
Генерации сайта в приложениях
Промт: Create a playful and colorful mockup for a tablet displaying the 'Chicko Smart' brand website. Position the tablet on a bright, kid-friendly table with pastel colors and textures, surrounded by elements like crayons, books, and a robot chick mascot figurine. Include subtle tech-inspired patterns or glowing holographic effects in the background for a futuristic touch. Angle the tablet slightly to make the screen design stand out, ensuring a clear focus on the layout overlay
Промо-материалы
Постеры для бренда были созданы мною также в Leonardo AI. Основная задумка заключалась в создании плакатов, поддерживающих уже разработанную ранее айдентику. Промт был создан в чате GPT, сохраняя эстетику детства и технологий, после чего четыре из представленных чатом GPT вариантов были отправлен в Leonardo AI для последующей генерации.
Генерации постеров
Промт: A vibrant and futuristic poster for 'Chicko Smart', featuring an adorable robot chick helping a curious child solve a puzzle or learn something new. The poster highlights the smart and educational nature of the brand, with soft pastel tones and glowing, tech-inspired details like circuits, holographic elements, and futuristic light effects. The child and the robot chick are shown interacting in a warm, playful setting, emphasizing collaboration and learning. The poster includes the brand name 'Chicko Smart' in a modern, friendly font, with a tagline like 'Learning Together, Growing Smarter' or 'Smart Fun for Bright Minds.
Генерации постеров
Промт: Create a lively 2D poster for the 'Chicko Smart' children’s smart toy brand. The poster should showcase the robot chick mascot standing on a futuristic learning platform, surrounded by glowing holographic projections of educational icons—like a floating alphabet, numbers, shapes, and music notes. The chick should have simple, rounded features with a bright yellow body, shiny black eyes, and cheerful pastel pink and blue accents, giving it a friendly and approachable look.
Дополнение к промту слева: The background should depict a colorful, high-tech world blending soft pastel gradients (pink, turquoise, and yellow) with subtle tech-inspired details, such as abstract circuits, glowing lines, and geometric patterns. Add an inspiring tagline like 'Learn, Play, Imagine! ' at the top in a bold, fun font, and display the 'Chicko Smart' logo prominently at the bottom of the poster. The overall style should capture the excitement of learning and discovery, while maintaining a child-friendly, modern aesthetic.
Также я создала мокап для визуализации постера в пространстве. Промт был создан в чате GPT. Был дан запрос сделать список идей для мокапа плаката, и одна из выбранных мною пошла на генерацию и изображение было отредактировано в фотошопе.
Промт для мокапа: A realistic vertical mockup displayed on an outdoor billboard or building wall. The setting is a bright and sunny day with a clear blue sky. The logo appears vibrant and eye-catching, with the colors standing out beautifully against the clean vertical surface. Soft natural shadows from the sunlight add depth, while the environment includes subtle urban elements like greenery, distant buildings, or a modern street scene to enhance realism
Ссылки на использованные ресурсы
Помимо генерации в нейросетях, я использовала инструмент Upscale картинки для каждой генерации в том же Leonardo AI. Это позволило улучшить качество итогового изображения.
Leonardo.Ai — https://leonardo.ai Chat GPT — https://chatgpt.com CLIP Interrogator -https://huggingface.co/spaces/pharmapsychotic/CLIP-Interrogator
