
Обоснование
Для финального проекта я решила создать новый проект с нуля, а не делать ребрендинг старого, поскольку у меня есть всего один прошлый проект и ограниченный выбор для переработки. Начав с чистого листа, я могу использовать свежие идеи и подходы, применить недавно полученные знания и навыки. Это даёт мне возможность более творчески подойти к задаче, а также развить свои способности в полном цикле разработки проекта, от концепции до реализации. К тому же, работа над новым проектом помогает лучше продемонстрировать мой прогресс и потенциал, поскольку он отразит моё текущее понимание и подход к решению задач.
Концепция бренда мебели «Garden»
С помощью DeepAi Chat GPT была создана концепция бренда. (Promt: напиши концепцию бренда мебели «garden», каждая мебель вдохновляется природой и цветами)


Promt for blue flower (the furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Promt for white flower (the logo for furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Айдентика
Далее был создан плакат с одним из элементов концепции бренда, и расположен на улице в качестве рекламы. Создано с помощью midjourney.
Promt (a poster on the street for furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Визитка, брошюра и упаковка были сделаны с помощью Ideogram. Шрифт на визитке, брошюре и упаковке автоматически был выбран ai.


Promt для визитки (logo on a real business card that looks like somebody took a picture of it, garden written on it the logo represents furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Promt для брошюры (A photo of a business card with the text «Garden» written on it. The logo on the card represents a furniture store where each piece of furniture is an abstract flower with blurred edges. The logo is made in pastel iridescent shades of light blue and has a ghostly effect. The background is white. The card is placed on a wooden surface)
Promt для упаковки (A photo of a big packaging with the text «Garden» written on it. The logo on the packaging represents a furniture store where each piece of furniture is an abstract flower with blurred edges. The logo is made in pastel iridescent shades of light blue and has a ghostly effect. The background is white. The card is placed on a wooden surface)
Кампейн бренда «Garden»
Вариации капмейна сделаны с помощью Ideogram.


Promt для левой картинки был доработан ai (An advertising campaign for a furniture brand with each piece of furniture representing an abstract flower with blurred edges. The flowers are made of particles or dots and are in pastel iridescent shades of light blue. The furniture is placed on a brown gradient background. The design is by Katsuhiro Otomo. There is a flower in the center of the frame against a white background, creating a ghostly effect. The artwork is inspired by James Turrell)
Promt для правой картинки (A furniture store with a unique concept. Each piece of furniture is an abstract representation of a flower with blurred edges. The flowers are made of particles or dots and are in pastel iridescent shades of light blue. The furniture is placed on a brown gradient background. The design is inspired by the work of Katsuhiro Otomo. The artwork has a ghostly effect. The background is white. The overall piece has a spiritual and nature-inspired theme)
Продукция бренда «Garden»
Вся мебель сделана с помощью midjouney.


Promt для левого (A chair that represents sunflower that is sold in a furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Promt для правого стула (A chair that represents sunflower and located in in the furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)


Promt для левого стула (A chair that represents tulip and located in in the furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Promt для правого стула (A chair that represents orchid and located in in the furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Promt (A table that represents tree and located in in the furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue and green, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Здание магазина бренда «Garden»
Здание магазина и интерьер сделаны с помощью midjourney.
Promt (Building of a furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)


Promt для левого интерьера (The furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, flower in the center of the frame against a white background, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Promt для правого интерьера (Furniture store where each furniture represents abstract flower with blurred edges, made in pastel iridescent shades of light blue, made of particles or dots on a brown gradient background, designed by Katsuhiro Otomo, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Офис бренда «Garden»
Главный офис компании сделан с помощью midjourney.
Promt (Office of a furniture brand located in moscow city on the last floor where each furniture represents abstract flower, made in pastel iridescent shades of light blue, designed by Katsuhiro Otomo, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Pop-up бренда «Garden»
Pop-up бренда был создан с помощью midjourney.
Promt (Pop up store located on a red square in moscow for a furniture brand where each furniture represents abstract flower, made in pastel iridescent shades of light blue, designed by Katsuhiro Otomo, creating a ghostly effect. art by james turrell, is it done by repeating nature because human is nature and he creates nature)
Ссылки на используемые нейросети