Бренд Омега. Продукция для мужского маникюра.
Мой предыдущий проект создавался для реализации продукции бренда Омега, производящего товары для мужского ухода за маникюром. https://portfolio.hse.ru/Project/165189#
Брендинг и упаковка прошлого проекта
Для данного бренда я создала линейку упаковки, которую хочется обновить. В прошлом проекте я делала айдентику в стиле гранж с «серьёзными смыслами». Концепция прошлого проекта гласила: «Мужчинам тоже нужен маникюр, но стереотипы мешают им самовыражаться и заботиться о своих ногтях». В этот раз я хочу показать своими продуктами, что маникюр — это весело. Для этого я создам нарочито немужскую коллекцию для ухода в духе популярных модных бьюти-съёмок. Также я сгенерирую плакаты, повторяющие позы моделей и концепцию фотосессий известных брендов с комично огромной уходовой косметикой.
Новый логотип для бренда «Омега»
Цветовая палитра
Шрифт для лого «Kush Shade»
Промт: a vector low detailed minimalistic logo for the OMEGA company producing a line of nail care products for men on white background, combine typography styles on data the references, ad outline stroke like on second reference to logo from drops from nail polish. Референсы на приложенных фото:
Упаковка для лаков для ногтей, защищающих пластину
Промт: 3 bottles of nail polish standing in tall grass on a circular platform in a field. Frosted glass bottles on glass graffiti pattern color: 6A73A6. The cap of the vial is spherical. Caps of vials have colors: 89ABD9, 6A73A6, B6E1F2. On each bottle is written the name of brand Omega grams at the bottom of the bottle: 50 ml. Color background: 89BAD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Упаковка для восстанавливающего крема для рук
Промт: A jar of hand cream stands in tall grass on a circular platform in a field. The jar is frosted glass on glass with a graffiti-style pattern, color: 6A73A6. The jar is open, you can see the white cream inside. The lids of the jar have the colors: 89ABD9, 6A73A6, B6E1F2. The can has the brand name Omega gram written on the bottom of the bottle: 350ml. Background color: 89BAD9. Atmosphere of mystery and muted moonlight, like in popular science movies of the 70s. Rutro processing. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Упаковка для лака для ногтей
Промт: Closed box for a bottle of nail polish stands in tall grass on a circular platform in a field. The color of the box is 6A73A6. There is a graffiti pattern on the box. The caps of the bottles have the colors: 89ABD9, 6A73A6, B6E1F2. The box has the brand name Omega written on it. The background color: 89BAD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Упаковка подарочного набора с тремя формулами ухода для ногтевой пластины
Промт: Open nail polish bottle blue and violet box floats above the tall grass above a circular area in a field. The color of the box is blue. Take the box design from the first reference. The nail polish bottles are purple and blue. The bottles are made of frosted clear glass, with the nail polish inside. The name of the brand Omega is written on the box. Background color: is dark blue. Atmosphere of mystery and muted moonlight, like in popular science movies of the 70s. Rutro processing. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Сумка-шопер для покупок
Промт: Shopper bag floats above the tall grass in a field. The color of the bag is: 6A73A6. On the handle of the bag hangs a label with the name of the Omega brand. The sky color is 89ABD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Брелок для ключей
Промт: Close up frosted glass keychain with Omega inscription and spherical charm floating above the tall grass in a field. The color of the keyring is 6A73A6. The background color: 89BAD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Магазин «Омега» с стелажами мега-лака
Магазин «Омега» с продукцией бренда
Промт: Stand with packs of nail polish at Omega cosmetics store for men. The color of the packaging is purple, blue and blue. The interior colors are 89ABD9, 89BAD9, B6E1F2. Male model in fluffy tracksuits look at a booth with packages of new nail polish. The color of the packs are purple, blue, and cyan. The packaging is to be taken from the refrens. Keychain color: 6A73A6. Backdrop Color: 89BAD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Серия плакатов
Промт для первого плаката: Poster for the brand of cosmetics for men Omega. Model man lying on a huge bottle of cuticle oil and looking at his nails. The man is wearing a fluffy tracksuit in blue and purple colors. On the poster at the bottom in Helvetica font goes the inscription: Support for you. Blue background. The background color is 89ABD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Промт для второго плаката: Poster for the brand of cosmetics for men Omega. Male models are running on a blue field with high grass among huge huge bottles of hand cream. The men are dressed in fluffy tracksuits in blue and purple colors. The poster has a Helvetica font at the bottom that reads: Get lost in care. Blue background. The sky color is 89ABD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Промт для третьего плаката: Poster for the brand of cosmetics for men Omega. On the poster at the bottom in Helvetica font make the caption, «Plus to Strength». Male models are pulling each to themselves a huge bottle of nail polish. The men are wearing fluffy tracksuits in blue and purple colors. A couple of broken bottles of nail polish can be seen below. Blue background. Purple river of nail polish colors on the background. The background color is 89ABD9. Atmosphere of mystery and muted moonlight, as in popular science movies of the 70s. Processing Rutro. The overall atmosphere is mysterious and otherworldly, reminiscent of a 1970s science fiction movie. 3D style. Референсы на приложенных фото:
Шрифтовое решение: нейросеть создала следующие гарнитуры, использованные на плакатах.
Шрифт для заголовков
Основной шрифт для плакатов
Список использованных ресурсов:
1. Нейросеть, с помощью которой создавались все изображения: https://www.krea.ai/home; 2. Идентификатор шрифта: https://www.myfonts.com/; 3. Идентификатор цветовой палитры с загруженного изображения Adobe Color: https://color.adobe.com/ru/create/image; 4. Переводчик: https://www.deepl.com/ru/translator;
