Открой Вино: AI-Трансформация айдентики
ИСПОЛЬЗОВАННЫЕ ИНСТРУМЕНТЫ
ChatGPT 4 (https://chatgptchatapp.com) Recraft.ai (https://www.recraft.ai) Adobe Color (https://color.adobe.com/ru/create/image) Font Finder by What Font Is (https://www.whatfontis.com)
ЗАДУМКА ПРОЕКТА
Основа моего проекта — айдентика для черноморского гастрономического фестиваля «Открой вино» в Сочи, которую я разработала на 2 курсе. Фестиваль объединяет лучших шеф-поваров и виноделов, чтобы создать уникальный опыт для гурманов и ценителей вина.
Используя возможности нейросетей, я решила адаптировать айдентику фестиваля для нескольких регионов России: Сибири, Камчатки и Кавказа. Ключевой задачей было сохранить единый стиль и общую атмосферу фестиваля, при этом подчеркнуть уникальность каждого региона через оригинальные иллюстрации и цветовую палитру
ИСХОДНЫЙ ПРОЕКТ
РАБОТА НЕЙРОСЕТИ
Для создания промптов я использовала языковую модель ChatGPT 4. Визуальные материалы, включая изображения, были сгенерированы с помощью платформы Recraft.ai. Чтобы обеспечить стилистическое соответствие, я загрузила в Recraft.ai один из существующих плакатов в качестве образца
Изначально существующий логотип остался неизменным, но с помощью нейросети я адаптировала его для трех новых локаций: Сибири, Кавказа и Камчатки. При этом я так создала промпт, чтобы новый шрифт гармонично сочетался с оригинальным логотипом
Процесс адаптации логотипа для различных регионов (Камчатка, Сибирь, Кавказ) был реализован следующим образом: я использовала функцию «frame» в Recraft.ai. На одно рабочее поле загружалось изображение исходного логотипа, после чего добавлялось название соответствующего региона в формате текстового фрейма и отдельно прилагался промпт, определяющий требования к стилю шрифта. Такой подход позволил органично интегрировать название локации в существующий логотип, сохранив его узнаваемость и обеспечив стилистическое единство
ЛОГОТИП
Generate the word «Siberia», «Caucasus», «Kamchatka» in a bold, rounded geometric sans-serif font on a plain white background. The letterforms should be constructed from simple, circular shapes, emphasizing symmetry. Aim for a modern, clean, and avant-garde style
Для определения использованных шрифтов я прибегла к помощи сервиса Font Finder by What Font Is. Этот инструмент позволил мне идентифицировать шрифты, использованные в сгенерированных Recraft.ai изображениях
ЦВЕТА
Цветовые палитры для каждого региона я создавала в Adobe Color, используя инструмент Color Palette Generator. В качестве основы для создания палитр использовались изображения, сгенерированные нейросетью Recraft.ai. Это обеспечило гармоничное сочетание цветов, отражающих особенности каждого региона
ПЛАКАТЫ
При создании плакатов и других визуальных материалов я применяла полученные цветовые палитры как в промптах, так и в настройках «Image colors». Кроме того, в настройках сходства с исходным изображением, использованным в качестве референса (similarity to the original image), я выбирала опцию «highly similar» для сохранения преемственности стиля исходного фестиваля
Create a minimalist poster design showcasing Siberian delicacies and the local drinks.
Color palette: Dominant color: deep forest green (#3B5249), Secondary color: a warm, earthy brown (#A88C66), Accent color: vibrant cranberry red (#A61C25), Background: a light cream (#F5F5DC).
Illustrations:
- Siberian berries: stylized illustrations of cranberries, cloudberries, bilberries.
- Siberian herbs: stylized illustrations of thyme, mint, oregano, and sage.
- Silhouettes: Wine bottles or jugs.
- Geometric elements: stylized circles (representing berries).
The overall mood should evoke a sense of natural abundance and rustic charm. Leave an empty space on the bottom-left side for a logo (same size and position as in other posters)
Create a poster highlighting Caucasian delicacies and local drinks.
Color palette: Dominant color: a rich terracotta (#A0522D), Secondary color: warm ivory (#FFFFF0), Accent color: a vibrant saffron yellow (#F0C05A), Background: a light grey (#D3D3D3).
Illustrations:
- Delicacies: stylized illustrations of cheese (suluguni, feta), lavash bread, grapes, walnuts, spices.
- Silhouettes: Wine glasses, bottles, and/or traditional Caucasian pitchers.
- Geometric elements: stylized triangles (representing mountains).
The overall mood should evoke a sense of warmth, tradition, and hospitality. Leave an empty space on the bottom-left side for a logo (same size and position as in other posters)
Design a poster featuring Kamchatka delicacies and local drinks.
Color palette: Dominant color: deep ocean blue (#1E3A8A), Secondary color: a light, sandy beige (#E9D9B1), Accent color: vibrant coral red (#E3655B), Background: a clean white (#FFFFFF).
Illustrations:
- Seafood: stylized illustrations of salmon, king crab, caviar, Kamchatka halibut.
- Silhouettes: Silhouettes of wine glasses and bottles.
- Geometric elements: stylized waves (representing the ocean).
The overall mood should evoke a sense of freshness and wildness. Leave an empty space on the bottom-left side for a logo (same size and position as in other posters)
При создании макетов плакатов я задала нейросети определенные параметры: на каждом плакате было выделено одно и то же место для логотипа. После генерации изображений я добавила ранее разработанные логотипы в эти области, используя программу Adobe Photoshop
Также с помощью программы Photoshop я поместила логотипы «Открой вино Siberia», «Открой вино Caucasus», «Открой вино Kamchatka» на остальные следующие далее изображения, для сохранения единого стиля
НОСИТЕЛИ
Create three photorealistic 3D mockups of stationery items arranged on a plain, textured background. The background texture should subtly evoke a sense of natural materials.
The stationery set should include:
- Business Cards (two different designs)
- Envelopes (two sizes)
- A Notebook (open to a spread of two pages)
The design of the stationery should be inspired by a Siberian wine festival:
- Imagery: Incorporate stylized illustrations related to Siberia and winemaking: Siberian berries (cranberries, cloudberries, lingonberries), pine cones, or wine glasses. The illustrations should be integrated into the design of the business cards, envelopes, and notebook cover.
- Typography: Use a clean, modern font that is easy to read and reflects a sense of sophistication
Create three photorealistic 3D mockups of stationery items arranged on a plain, textured background. The background texture should subtly evoke a sense of natural materials.
The stationery set should include:
Business Cards (two different designs) Envelopes (two sizes) A Notebook (open to a spread of two pages)
The design of the stationery should be inspired by a Caucasian wine festival:
- Imagery: Incorporate stylized illustrations related to the Caucasus region and winemaking: grapevines, mountains, khachapuri, or traditional Caucasian ornaments. The illustrations should be integrated into the design of the business cards, envelopes, and notebook cover.
- Typography: Use a clean, modern font that is easy to read and reflects a sense of sophistication
Create three photorealistic 3D mockups of a stationery set, arranged on a clean, light background.
The stationery set should include:
- Two different designs for Business Cards
- Two Envelopes of different sizes (e.g., A6 and DL)
- A Notebook (open to a double-page spread)
The overall aesthetic should be inspired by a Kamchatka wine festival, including:
- Imagery: Incorporate stylized illustrations related to Kamchatka and winemaking. Suggestions include images of salmon, crabs, caviar, volcanoes, waves, or wine glasses. These illustrations should be subtly integrated into the design of the business cards, envelopes, and notebook cover.
- Typography: Select a clean, modern font that is easily readable and projects a sense of sophistication and quality
ТИПОГРАФИКА
Create a photorealistic 3D mockup of a trifold brochure, partially open. Primary focus: innovative typography & dynamic layout! Minimize image use.
Each panel boasts unique typographic designs! Feature varied text sizes (large headlines, small body copy) & a diverse font selection (serifs, sans-serifs, script accents — harmonious, yet distinct). The brochure is text-heavy! Showcase creative leading, kerning, & letter-spacing.
Experiment with text wrapping, unconventional column widths, & overlapping text elements for visual interest! Strive for a sophisticated, bold, & text-centric design.
One panel MAY contain a simplified map (text-focused, minimal icons), if it enhances overall design. The brochure should be ALL ABOUT typography!
ПРОСТРАНСТВО ФЕСТИВАЛЯ
Create a photorealistic panoramic image capturing the vibrant atmosphere of a berry and wine festival in Siberia, Russia. Capture the scene in a reportage photography style, emphasizing candid moments and natural lighting.
The foreground should be filled with people: families, friends, and couples enjoying the festival. Show them tasting local berries and wines, laughing, and interacting with each other.
Include a diverse array of delicious Siberian food, artfully arranged on tables or being served from food stalls. Display local berries, cheeses, meats, and freshly baked goods. Ensure wine glasses and bottles are prominently featured, showcasing the festival’s focus on wine.
In the midground, include a stage with a musician or band performing traditional Siberian music
Create a photorealistic macro image of a food stall at a wine festival in the Caucasus Mountains, Russia. The scene should be captured in a reportage photography style, focusing on the intricate details of the food and beverages, as well as the stall’s branding elements.
The background should be slightly blurred, but still suggestive of the mountain landscape.
The foreground should be dominated by a macro shot showcasing a variety of traditional Caucasian foods and beverages on display at the food stall:
- Cheeses: Focus on a selection of local cheeses (suluguni, feta, and others)
- Breads: Include lavash bread or other traditional Caucasian breads
- Fruits: Display a variety of seasonal fruits, such as grapes, pomegranates
- Spices: Feature an array of colorful spices
Create a photorealistic panoramic image capturing the vibrant atmosphere of wine festival in Kamchatka, Russia. Capture the scene in a reportage photography style, emphasizing candid moments and natural lighting.
The foreground should be filled with people: families, friends, and couples enjoying the festival. Show them tasting wines, laughing, and interacting with each other.
Include a diverse array of delicious Kamchatkan food, artfully arranged on tables or being served from food stalls. Display fresh seafood (salmon, crab, shrimp), and smoked fish. Ensure wine glasses and bottles are prominently featured, showcasing the festival’s focus on wine. Perhaps include some local crafts
Create a photorealistic panoramic image of a berry and wine festival taking place in Siberia, Russia. Capture the scene in a reportage photography style, emphasizing the festival’s branding.
The background should feature a picturesque Siberian landscape with dense forests, a serene lake, and distant mountains — a scenic backdrop that highlights the region’s natural beauty. Ensure the landscape complements the festival without overshadowing it.
The foreground should be dominated by elements reflecting the festival’s branding and identity, featuring clearly visible signage with the festival’s name and logo, inspired by Siberian motifs and patterns
Create a vibrant, photorealistic image of a Siberian Wine & Berry Festival.
In the foreground, depict four diverse individuals wearing festival merchandise: custom hoodies and caps, each displaying the festival logo. They are smiling and raising their glasses of wine in a toast. The glasses should be filled with rich-colored wine.
The background should feature a bustling atmosphere: a crowd of people enjoying the festival, various food and drink stalls, and other festival elements like banners or decorations. Capture a sense of joy, community, and the lively energy of the event. The lighting should be bright and inviting, and the overall image should feel warm and welcoming
ТОВАРЫ
Create three photorealistic 3D renders of wine bottles on a plain, beige background.
The labels should incorporate elements reflecting Siberian identity: stylized illustrations of local berries (cranberries, cloudberries, lingonberries), herbs (thyme, oregano, mint), or pine cones. The overall design should be modern and elegant, conveying a sense of natural purity.
Surrounding each bottle, arrange a selection of realistic Siberian berries, herbs, and other natural elements to complement the wine:
- Arrangements of fresh cranberries, lingonberries, and cloudberries
- Bundles of thyme, oregano, and mint
- Sprigs of pine or fir
- Small wooden bowls filled with Siberian honey
Create three photorealistic 3D renders of wine bottles on a plain, beige background.
The labels should incorporate elements reflecting Caucasian identity: stylized illustrations of local cheeses (suluguni, feta), grapes, pomegranates, geometric patterns inspired by traditional Caucasian textiles, or iconic mountains. The overall design should be elegant, conveying a sense of tradition and hospitality.
Surrounding each bottle, arrange a selection of realistic Caucasian cheeses, spices, and other complementary elements to showcase the region’s culinary heritage:
- Assortment of Caucasian cheeses (suluguni, feta, etc.) arranged on a wooden board
- Small bowls filled with vibrant spices (saffron, sumac, cumin)
- Fresh grapes and slices of pomegranate
- Walnuts and hazelnuts
Create three photorealistic 3D renders of wine bottles on a plain, beige background.
The labels should incorporate elements reflecting Kamchatka’s identity: stylized illustrations of local seafood (salmon, crab, shrimp), volcanoes, or waves. The overall design should be modern and elegant.
Surrounding each bottle, arrange a selection of realistic Kamchatka seafood dishes to complement the wine:
- Freshly grilled salmon fillets
- Crab legs with lemon wedges
- Shrimp skewers with herbs
- Bowls of red caviar
Generate tote bag designs for a Caucasian Wine Festival. Key elements:
- Silhouette of the Caucasus Mountains (stylized)
- Grapevines (flowing and elegant)
- Khachapuri (iconic Caucasian food)
- Traditional Caucasian patterns/ornaments (subtle and sophisticated)
Create a 3D mockup of an iPhone case and matching popsocket for a Kamchatka Wine Festival. The case and popsocket should feature a unified design with stylized illustrations of volcanoes, bears, and wine glasses.
- Case Material: Matte finish, slightly textured for grip.
- Popsocket: Glossy finish.
- Style: Modern, vibrant colors, and a slightly rustic feel.
- Camera: iPhone 14 Pro Max.
Show the mockup with realistic lighting and shadows
