Svoya Optika Optical Showroom

The showroom is located in a former Soviet PBX building — a space with no natural light but impressive ceiling heights.

The main idea is to turn the choice of frames into a special process. Showcases are built into the walls and illuminated like exhibits in a gallery. The interior is built on contrasts: rough concrete columns and smooth glossy surfaces.

Strict geometry of furniture and chaotic natural textures. The goal was to get away from template solutions typical for most optical showrooms and create a unique atmosphere with a new rhythm and perception