Сгенерированная айдентика oh my matcha
В этом проекте я сделала ребрендинг моей работы прошлого года по упаковке японского чая матчи. От метафоры и логотипа до модного пространства магазина — все сгенерировано нейросетями.
(1) о референс-проекте
«Ooh my matcha!» — оригинальная матча разных цветов для любого состояния души. В основу концепции для моего прошлогоднего проекта легли ламповые, немного наивные иллюстрации, акцентная типографика, а ключевой метафорой упаковки стал рассыпавшийся порошок чая.
Миссия бренда: сделать ритуал из приготовления матчи и помочь людям выбраться из ежедневной спешки, обрести внутренний покой и тишину. Во время медитативного процесса заваривания и чаепития человек замедляется, наслаждается моментом, расслабляется и обретает ясноть ума.
(2) начало работы над айдентикой
Для разработки айдентики нового проекта были использованы такие нейросети как midjourney и chatgpt
Сначала было необходимо продумать метафору и общую концепцию нового проекта. С этим мне помог chat gpt. Я попросила его придумать образ для айдентики, который войдет в основу всех моих будущих носителей и коммуникации. Вот, что он предложил:
Описание метафоры 'Garden of Essence' от chatgpt
Another metaphor that could bring a colorful matcha brand to life is «Garden of Essence». Here, each color of matcha is imagined as a unique, vibrant botanical essence, harvested from a lush, mystical garden where each hue is a different «plant» or «blossom» that carries a distinct flavor, mood, and energy.
Concept: «Garden of Essence»
— Metaphor Description: Envision a hidden, enchanted garden where each matcha color represents a rare bloom or leaf, cultivated for its distinct essence and benefits. Each color is like a precious plant that has absorbed the elements of earth, water, and sunlight, distilling them into a singular, potent tea with a unique personality. Drinking colorful matcha becomes a visit to this «garden,» experiencing its serenity and rich variety of «botanical essences.» — Core Idea: This brand invites consumers to discover a «garden» of flavors, each color a carefully nurtured essence, offering a path to well-being, creativity, or calm. The brand embodies a sense of natural discovery, where each matcha blend is a unique treasure cultivated with care.
Brand Identity
1. Logo: — A delicate emblem inspired by leaves, petals, or a tree canopy, suggesting a serene, flourishing garden. Subtle floral or leaf patterns could encircle the main symbol, representing different matcha colors as blossoms or plants. — To highlight the essence and natural beauty, the logo could feature thin, organic lines that branch out like vines, signaling the careful growth and cultivation of each blend.
2. Color Palette: — A natural yet vibrant palette reflecting different blooms and leaves, like deep green, blush pink, sky blue, and lavender purple. Each color would represent a different «plant essence» and mood: green for vitality, pink for warmth and comfort, blue for calm, and purple for imagination. — The colors could have a soft, slightly faded look as if inspired by botanical illustrations, evoking the delicacy and authenticity of nature.
3. Graphic Elements: — Botanical illustrations such as leaves, blossoms, or vines surrounding each color, indicating its «source» in the garden. For instance, green matcha could be paired with leaves, pink with cherry blossoms, blue with forget-me-nots, and purple with lavender or violets.
(3) логотип
Логотип я сгенерировала в mijourney. Было много вариантов, но я остановилась на минималистичном черно-белом знаке, напоминающим японский иероглиф.
[0] логотип
[0] mj: A minimalistic logo for «oh my matcha» on white bg, black and white, large typography --v 6.1
(4) шрифт
Используя описание из chatgpt, я подобрала подходящую гарнитуру в сервисе fontbrief. Моим шрифтом стал гротеск Brice
второй вариант лого + фирменный шрифт
(5) пространство
[1] Магазин-кафе бренда 'Oh my matcha'
[1] mj: A modern matcha shop cafe, designed as a transparent glass box on a city centre, A serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The exterior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the facade. The structure resembles a serene oasis, with greenery visible through the glass, creating a peaceful, organic aesthetic. The building stands on an open plaza, surrounded by soft natural light and mist, with warm lighting glowing from within at dusk --v 6.1
[2] Магазин-кафе бренда 'Oh my matcha'
[2] mj: An interior of modern matcha shop cafe, designed as a transparent glass box on a city centre, a serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The interior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the facade. The structure resembles a serene oasis, with greenery visible through the glass, creating a peaceful, organic aesthetic --v 6.1
[3] Интерьер магазина-кафе бренда 'Oh my matcha'
[3] mj: A serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The interior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the walls --v 6.1
[4] Интерьер магазина-кафе бренда 'Oh my matcha'
[4] mj: A serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The interior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the walls --v 6.1
(6) упаковка и палитра
Сначала у меня не получалось составить промпты так, чтобы баночки, пакеты и бутылки были в одном стиле. Поэтому я попросила о помощи chatgpt, который поправил мои запросы для midjourney, благодаря чему у меня создалась консистентная по визуальному языку продукция.
[5] бутылочки матчи разных вкусов
[5] mj: Modern matcha tea packaging collection in a cohesive, premium design. Each bottle is for a specific matcha type: green, pink, or purple. Bold color blocks and soft, organic geometric shapes that reflect the specific flavor: earthy greens for green matcha, soft pinks for pink matcha, and vibrant purples for purple matcha. Smooth, matte texture with minimalistic labels and clean typography, placed vertically. All bottles follow the same unified aesthetic while each color pattern represents its unique matcha flavor. --v 6.1
[6] бутылочки (+photoshop для вставки логотипа)
[6] mj: Modern matcha tea packaging collection in a cohesive, premium design. Each bottle is for a specific matcha type: green, pink, or purple. Bold color blocks and soft, organic geometric shapes that reflect the specific flavor: earthy greens for green matcha, soft pinks for pink matcha, and vibrant purples for purple matcha. Smooth, matte texture with minimalistic labels and clean typography, placed vertically. All bottles follow the same unified aesthetic while each color pattern represents its unique matcha flavor. --v 6.1
[7] пакеты для сухого порошка матчи
[7] mj: 5 pouches in a modern matcha tea packaging collection in a cohesive, premium design. Each zip pouch is for a specific matcha type: green, pink, or purple. Bold color blocks and soft, organic geometric shapes that reflect the specific flavor: earthy greens for green matcha, soft pinks for pink matcha, and vibrant purples for purple matcha. Smooth, matte texture with minimalist labels and clean typography, positioned at the top. All pouches follow the same unified aesthetic while each color pattern represents its unique matcha flavor --v 6.1
[8] баночки для сухого порошка матчи
[8] mj: jars in a modern matcha tea packaging collection in a cohesive, premium design. Each jar is for a specific matcha type: green, pink, or purple. Bold color blocks and soft, organic geometric shapes that reflect the specific flavor: earthy greens for green matcha, soft pinks for pink matcha, and vibrant purples for purple matcha. Smooth, matte texture with minimalist labels and clean typography. All jars follow the same unified aesthetic while each color pattern represents its unique matcha flavor --v 6.1
создание цветовой гаммы в Adobe Color
Мне так понравилась генерация баночек, что я решила взять ее цветовую гамму за основу для всего стиля. Цвета я вытащила с помощью сервиса Adobe Color
[9] [10] баночки для сухого порошка матчи
[9] [10] mj: jars in a modern matcha tea packaging collection in a cohesive, premium design. Each jar is for a specific matcha type: green, pink, or purple. Bold color blocks and soft, organic geometric shapes that reflect the specific flavor: earthy greens for green matcha, soft pinks for pink matcha, and vibrant purples for purple matcha. Smooth, matte texture with minimalist labels and clean typography. All jars follow the same unified aesthetic while each color pattern represents its unique matcha flavor --v 6.1
(7) мерч и плакаты
[11] брендовые стаканы (+photoshop для логотипа)
[11] mj: Photograph of a barista in a cozy café setting preparing matcha latte drinks on a clean, modern countertop. The barista is wearing a dark long sleeve shirt with an earthytoned apron, with pockets and subtle details. In the foreground, two plastic cups are placed on a minimalistic wooden tray with slatted design; one cup contains a layered green matcha latte with hints of white at the bottom, while the other cup is filled with creamy iced milk. The matcha drink has dark swirling toppings and looks vibrant green. Add a circular black logo with brushstroke style like japanese mark on the green matcha cup that reads 'oh my matcha' in artistic, bold typography. Keep the lighting soft and natural, emphasizing the earthy and minimalist atmosphere --ar 110:60 --v 6.1
[12] плакаты
[12] окружение и мокап были сгенерированы в mj: A mockup of 2 posters in the elegant matcha shop café interior filled with greenery cascading from above and lining the walls. atmosphere is peaceful, modern --ar 110:60 --v 6.1
[12] сами плакаты я создала с помощью нейросети stable diffusion 3, добавив подпись в photoshop: A captivating minimalistic abstract poster for matcha company with bloby shapes
[13] Упаковка в среде [14] Фирменный шоппер
[13] mj: A composition on a neutral minimalistic background, featuring package in bold color blocks and soft, organic geometric shapes that reflect the specific flavor of green, purple and pink matcha. Smooth, matte texture with minimalistic labels and clean typography, placed vertically. The lighting is soft and natural, the interior design is warm minimalistic and welcoming. Composition includes glass cups with matcha, a bamboo whisk, and a small plate of matcha powder, all carefully arranged to evoke a sense of harmony and relaxation --ar 16:9 --v 6.1
[14] mj + photoshop для вставки логотипа: https://i.postimg.cc/T1rVJX9x/TOTE-BAG-Beige.jpg a large tote bag for matcha company on the woman with modern branding text and in many light vivid greens, soft pinks and violet bloby shapes and soft, organic geometric shapes. The overall aesthetic is modern, clean, and effortlessly chic, with a focus on ecoconscious design and sophisticated simplicity --ar 16:9 --v 6.1
(8) послесловие
Во время работы над проектом я научилась почти профессиональному составлению промптов для midjourney, а chatgpt помогал мне подбирать слова так, чтобы получилась цельная законченная айдентика. Мне показалось интересным, как одна нейросеть помогала общаться с другой и направляла меня в нужное русло. Также я оценила силу референсов и стилей для midjourney, которые применяла с помощью команды /describe и потом заимствовала целые предложения для своих собственных запросов.
(9) список используемых нейросетей
Сервисы:
