Брендинг платформы UU с применением нейросетей
Описание
UU — онлайн-платформа записи к бьюти-мастерам за счет системы календарных и временных слотов и моментальной оплаты услуг. Личный ассистент девушек для правильного распределения времени! Теперь никому не придеться выходить из зоны комфорта
Прошлый проект: https://portfolio.hse.ru/Project/228719
Инструменты, которые использовались в проекте
Ideogram — генерация изображений Chat GPT — составление промта Figma — редактирование текста на изображениях и цветокоррекция Adobe Color — выявление цветовой палитры WhatFontis — выявление шрифта
Айдентика
ideogram.ai: «Create a modern vector logo for the online beauty booking platform „UU“. The logo should evoke a feeling of a premium, luxurious and quality brand. The two letters UU should be depicted in a pink style that will speak of a girly brand. add a caption below: 'online booking platform for beauty treatments'. Use the font „pusia bold“ Use this color code FC7BDF for the logo.
Текст был редактирован в Figma
Постеры
1. Ideogram.ai. 3D rendering. Design a promotional poster for 'UU' that focuses on easy booking and time slot selection. Feature a woman’s hand holding a lipstick, placed elegantly next to the fluffy, pink 'UU' logo, which is plush and soft in texture. Alongside the logo, display a small, modern calendar interface showing available booking times such as 9:00 AM, 1:00 PM, and 4:30 PM, with stylish icons to represent beauty services like makeup, nails, and skincare. The background should transition from light pink to deeper shades (#F2DFE0, #D96C94, #F280B6) for a smooth, elegant gradient, and include accents in #0D0D0D. Surrounding the calendar interface, add elements like a makeup brush, blush compact, and lip gloss, to reinforce the beauty theme. The poster should evoke feelings of ease and elegance in booking, ideal for self-care and beauty lovers.
Логотип был добавлен в Figma
2. Ideogram.ai. 3D rendering. Create a poster for 'UU' that highlights its beauty booking and scheduling features. Place the fluffy pink letters 'UU' centrally, styled as soft, plush letters. Arrange various beauty products such as a makeup brush, eyeshadow palette, and nail polish around the logo to create a stylish backdrop. Include small calendar slots scattered among these items, showing times like 11:00 AM, 2:15 PM, and 5:30 PM, to hint at booking availability. Use a background in soft pink tones (#F2DFE0, #F2ACC6, #F280B6), with darker #0D0D0D accents for contrast. Add a touch of sparkle to give the products a luxurious, inviting look. A call-to-action at the bottom or side invites viewers to schedule an appointment, giving a sense of fun, style, and ease of booking for beauty services.»
Логотип был добавлен в Figma
Мерч
Business Cards: A sleek, double-sided business card with a deep burgundy background on one side. The fluffy 'UU' logo is prominently displayed in soft pink. On the reverse side, there’s a soft pink background with contact details in a modern, readable font in wine red. There are minimalist beauty icons, such as a lipstick, compact, or makeup brush, placed subtly in the corners or as a background pattern to enhance the beauty theme without overwhelming the design. 2. Notebooks: A notebook with a cover in a gradient from blush pink to deep rose, featuring the 'UU' logo centered and printed in a fluffy texture. There are small, elegant illustrations of beauty elements like mascara wands, lipsticks, and blush compacts around the edges in contrasting shades of #8C3030 and #260101. The notebook feels luxurious and feminine, with a soft-touch cover finish and pages edged in wine red for a premium look.
Ideogram.ai. A 3D render of a makeup bag with the UU beauty booking brand logo. The logo is a plush, fluffy 'UU' in a soft pink texture (#F2DAD8) against a darker background (#260101). Surrounding the logo are minimalist beauty icons, including a lipstick, compact mirror, and makeup brush in subtle tones like #8C3030 and #D98989. The background of the bag is a smooth blend of #F2B6B6 and #D98989, giving it a warm, feminine look. There is a small zipper pull shaped like a heart or lipstick for an extra touch of charm.
Ideogram.ai. A 3D render of a cream jar with a chic and aesthetically pleasing design. The jar is made of a soft, blush pink (#F2B6B6) material and has a deep, rich shade (#260101) lid with a delicate outline in #F2DAD8. At the center of the jar, there is the fluffy 'UU' logo in a deeper red tone (#8C3030). Below the logo, there are subtle beauty-inspired illustrations of a flower or gentle waves.
Логотип был добавлен в Figma
Ideogram.ai. A 3D render of a packaging and merchandising concept for 'UU, ' an online beauty booking platform. The design includes a luxury makeup bag with a plush pink 'UU' logo on a deep red background. The bag is adorned with small beauty icons, such as a lipstick, makeup brush, and blush compact, in warm rose and pastel pink tones. The zipper pull is shaped like a heart. The design also features a cream jar with a pastel pink body and a rich red 'UU' logo on the front. The lid is dark burgundy with soft pink detailing along the edges. Subtle floral or abstract motifs surround the logo. Cozy slippers in blush pink have an embroidered 'UU' logo in deep red. The slippers have a plush pastel pink inner lining and dark burgundy stitching along the edges. A sleek compact mirror case in deep burgundy has an embossed fluffy 'UU' logo in soft pink.
Логотип был добавлен в Figma
Пространство:
Ideogram.ai. «Design a reception area for the UU brand that is warm, luxurious, and inviting. The central feature is the 'UU' logo in a fluffy, plush pink texture (#F2DAD8), displayed prominently behind the reception desk. The desk itself is a deep burgundy (#260101) with soft edges, creating a sense of elegance. The walls are in a warm gradient from blush pink (#F2B6B6) to rich rose (#D98989), providing a feminine backdrop. Add soft, indirect lighting, and accent the space with comfortable seating in tones of #8C3030 and #F2DAD8, using velvet or other soft materials. Place small touches of beauty elements—such as flower arrangements, framed art of beauty icons, and a chic mirror—to enhance the sense of luxury and care.»
Ideogram.ai. «Design a private consultation room for UU where customers can discuss beauty services in a comfortable, stylish setting. Use soft pink tones (#F2B6B6) on the walls, with one accent wall featuring the fluffy 'UU' logo in plush pink (#F2DAD8) and surrounded by beauty-themed illustrations in #D98989 and #8C3030. Incorporate a mix of plush and sleek furniture, with seating in blush tones and tables in deep burgundy (#260101). Include beauty mirrors with warm, adjustable lighting to create a professional yet intimate atmosphere. Small details like a tray of sample products, soft pink flowers, and elegant beauty tools add to the luxurious, personal feel of the room. This space should feel exclusive and perfectly tailored to beauty-focused consultations.»
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