Ребрендинг фестиваля американской фотографии с ии
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/183717
Ссылка на использованный сервис ии: https://ideogram.ai/t/explore
Концепция нашего фестиваля заключается в том, чтобы показать разнообразие американской фотографии от ее истоков до современности широкому кругу людей.
Главная цель — поспособствовать обмену опытом и идеями между фотографами и зрителями.
Также, фестиваль может стать возможностью для молодых талантов, чтобы показать свои работы и получить обратную связь от экспертов в области фотографии и культуры США. Кроме того, участие в мастер-классах и лекциях от известных специалистов может помочь людям повысить свой уровень культурной грамотности и увеличить интерес к искусству и культуре.
ЛОГОТИП
старый логотип
новый логотип сделанный в Ideogram
A minimalist and modern logo for the 'Festival of American Photography'. The logo is entirely typographic and features bold, clean sans-serif fonts. The fonts convey sophistication and creativity. Sharp, geometric lines with precise kerning are used to create a balanced and timeless design. A subtle detail, such as the integration of a camera lens or film frame motif within the typography, reflects the festival’s photographic theme. The color palette is monochromatic—black and white—for versatility and elegance. Optional pastel blush pink and light blue accents can be used in specific applications. The logo is scalable and adaptable for use across various media, including digital, print, and merchandise. It exudes professionalism, creativity, and artistic appeal, serving as the iconic visual identity of the festival.
ИНТЕРЬЕР
A hyper-modern and immersive festival space for the 'Festival of American Photography'. The space has a minimalist architecture, with industrial-style high ceilings, polished concrete flooring, and large floor-to-ceiling windows for natural light. The walls are adorned with frameless, high-resolution black-and-white photographs by iconic American photographers. There is bold, contemporary sans-serif typography for festival branding, displayed on illuminated signage, digital screens, and wayfinding elements. The furniture is sleek and modular, with ergonomic seating in neutral tones and pastel blush pink and light blue cushions. There are also polished low coffee tables and dynamic, interactive photo booths. The soft, diffused lighting enhances the artwork and creates a warm yet modern ambiance.
ЭКСТЕРЬЕР
A hyper-realistic and visually stunning exterior concept for the 'Festival of American Photography.' The venue has a modern, industrial-chic facade with large floor-to-ceiling glass windows showcasing glimpses of the interior gallery. The building’s exterior has bold, illuminated sans-serif typography spelling 'Festival of American Photography.' Large-scale black-and-white photographs from iconic American photographers are printed on banners and mounted on the facade. There are pastel blush pink and light blue accents in signage, planters, or seating. The entrance area has stylish outdoor seating, branded wayfinding elements, and interactive photo booths for guests to engage with before entering. The lighting is warm yet dramatic, highlighting key architectural features and creating an artistic, upscale atmosphere.
ПОСТЕРЫ
старые постеры
новые постеры
A photo of a gallery wall with a large, pristine white backdrop. Hanging on the wall is a poster with a black-and-white photograph ofa street scene with a person in the distance. The photograph is framed with clean geometric lines and accented by pastel blush pink and light blue. The poster has the festival name, tagline, and event details prominently displayed in bold, sans-serif typography. The lighting in the gallery highlights the texture and quality of the print, giving the poster a professional, premium look. The overall presentation evokes sophistication, creativity, and modern elegance, perfectly aligning with the festival’s artistic ethos.
ВХОДНЫЕ БРАСЛЕТЫ
старая версия
новая версия
Design hyper-realistic mockups of paper wristbands for event entry at the 'Festival of American Photography.' Showcase the wristbands both flat on a clean, white surface and wrapped around a realistic hand model. Highlight their slim, modern design crafted from high-quality paper material with a smooth matte finish.
The wristband features bold, black sans-serif typography spelling ‘Festival of American Photography’ with precise and sharp lettering. Subtle pastel accents in blush pink and light blue run as thin lines along the edges, adding a contemporary and artistic touch. Include soft, diffused lighting to emphasize the texture and premium quality of the material. Ensure the mockups convey professionalism, creativity, and elegance, aligning with the artistic sophistication of the festival while providing a functional and stylish entry solution.
ПОСТЫ ДЛЯ СОЦ.СЕТЕЙ
Старая версия
новая версия
A cohesive and visually stunning Instagram feed for the 'Festival of American Photography.' Each post maintains a minimalist yet engaging style, using a consistent color palette of monochromatic tones accented with pastel blush pink and light blue. High-resolution imagery of iconic black-and-white photographs from renowned American photographers is the centerpiece of each post. The feed alternates between static images, dynamic video clips, and carousel posts for variety. There are bold, sans-serif typography overlays for key messages, such as 'Festival Highlights, ' 'Behind the Lens, ' and 'Event Countdown.' The feed includes behind-the-scenes content, interactive posts, event highlights, and branded templates. It also features reels and stories.
