В основе работы уже существующий проект по дизайну упаковки сидра, реализованный на 2 курсе, которому придумана новая интерпретация при помощи нейросетей, чтобы проиллюстрировать как искусственный интеллект может предлагать новые идеи и решения.
Исходный проект
Ребрендинг при помощи ИИ
Для работы над проектом, я использовала такие ресурсы, как ideogram, huggingface, leonardo Ai, botHub. Я решила выбрать новую стилистику для проекта добавив элементы граффити-культуры, чтобы сузить целевую аудиторию бренда и придать ему нового настроения. Для точной генарации промтов был использован chat gpt.
Концепция
IMPULSE становится не просто брендом сидра, а платформой для самовыражения и артистической креативности, предлагая продукт, который идеально сочетается с духом улиц и культовой атмосферой граффити. Бренд будет поддерживать и вдохновлять творческих индивидуумов, открывая новые грани вкуса и искусства.
promt: Придумай концепцию бренда сидра IMPULSE, минималистичную, основной целевой аудиторией являются художники-граффитисты
Логотип
Image promt: design a minimalist logo for a cider brand named 'IMPULSE.' The logo should use a black and white color palette, conveying a sense of vibration and energy. The font should resemble Helvetica, featuring clean lines and a modern feel. Incorporate subtle design elements that suggest movement or dynamism while maintaining a simple and elegant aesthetic. The final logo should be striking and professional, clearly representing the brand 'IMPULSE' while embodying the essence of cider
Бумажная продукция
Image promt: Create a mockup of printed materials for IMPULSE cider brand. The materials should include a letterhead, business cards, and an envelope, all designed in a minimalist style. Utilize a black background with white elements to emphasize simplicity and elegance. The design should reflect the brand’s identity, showcasing the brand name and logo prominently while maintaining a clean and professional look. Make sure the elements are balanced and visually appealing, conveying a modern and sophisticated feel suitable for a cider brand
image promt: Beer coaster of cider brand IMPULSE. Bright and transmits vibration
Упаковка
image promt: Create a design for the packaging of a glass can for a cider brand named 'IMPULSE.' The logo should be minimalist like font helvetica while the packaging itself should be bright and contrasting, conveying the vibrations of flavor, color, and energy. Imagine how it would look if created by a graffiti artist: use dynamic shapes, vibrant colors, and street art elements to evoke a sense of movement and liveliness. The design should be attention-grabbing and evoke positive emotions, reflecting the freshness and sophistication of 'IMPULSE' cider
Постеры
Image promt: сreate a poster for the cider brand 'IMPULSE.' Use black lettering resembling the Helvetica font to write a slogan that reflects the freshness and energy of the product. The poster should include an image of the cider bottle, designed in the style of designer Claud Cuhn but with graffiti elements. Incorporate vibrant colors and dynamic shapes to convey an urban atmosphere and the liveliness of the brand. The design should be modern, captivating, and attention-grabbing
image promt: generate a mockup of minimalism poster for the IMPULSE cidre production company in the urban Moscow environment on billboards. The poster should feature a bottle of cider and the poster should convey vibrations, a bright and energetic mood. You can tell that the cider is premium. The poster is modern, simple and impressive, with graffiti elements. Make it so that the sense of reality is erased and the poster goes beyond the mockup
Стикеры
