Ребрендинг бренда «SHELLTER»
Описание первичного проекта
SHELLTER посвящен акваскейпингу и созданию уникальных подводных экосистем, ориентированных на благоустройство аквариумов для рыбок, рачков и сомиков.
Ребрендинг с помощью ИИ
В ребрендинге я хотела показать другую сторону моего иллюстративного дизайна, через аморфные рисунки. Логотип проекта произошел из слияния двух лого первичного проекта.
Шрифт — PP Radio Grotesk
Midjourney — Minimalist logo design, simple black line art on a white background. A smooth arch or dome shape symbolizing a shelter or home, with flowing wavy lines inside to represent warmth and comfort. Below the arch, the word «SHELLTER» in bold black sans-serif font. Clean, modern, geometric style, balanced composition, vector logo, flat design.
Midjourney — Abstract organic shapes in vibrant gradient blue tones, smooth flowing forms overlapping with soft lighting and subtle glow, modern minimal design, fluid motion, futuristic composition, digital art style, white background, high contrast, clean and elegant aesthetic, 3D gradient illustration, vector-style smooth transitions, contemporary visual art.
Мокапы и носители сгенерированные с помощью ИИ
Chat gpt — Urban billboard mockup displaying a modern advertisement. The billboard features an abstract blue gradient design with organic flowing shapes on a white background. At the top is a minimalist logo with the word «SHELLTER, ” and at the bottom, bold text in Russian reads „БУДЬ БЛИЖЕ К РЫБАМ.“ The billboard stands on a city street with brick buildings and parked cars in the background, photographed in natural daylight, realistic lighting, horizontal composition, professional outdoor advertising mockup.
Midjourney — A modern smartphone, an iPhone 12 Pro or similar model, features a sleek black border. The phone’s case displays a vibrant abstract design. The design includes soft, flowing shapes in shades of white, deep blue, and pale yellow, creating an artistic, fluid composition resembling organic forms. A gradient effect adds depth and dimension to the design, giving the shapes a sense of volume. The phone’s camera array is visible at the top left, with three lenses and a flash. The phone’s design is crisp and clean against a plain white background, highlighting the aesthetic quality of the phone and its case. This creates a clean and modern design aesthetic. --ar 9:16 --style expressive --q 2 --s 750 --v 5
Midjourney — A rectangular storefront sign, mounted on a textured, light gray wall, featuring a minimalist logo with white line art against a deep navy blue background. The logo depicts an arched frame encompassing three stylized, flame-like shapes, with the word «SHELLTER» inscribed below in a clean, sans-serif font. The background consists of a section of a white building façade with a repeating arched window design and blue shading in the windows. The lighting is bright and diffuse, casting soft shadows, and suggesting an overcast or indoor environment. The perspective is a slightly low-angle shot, highlighting the sign’s presence on the building, clean lines, professional design, architectural photography. --ar 16:9 --q 2 --s 750
Midjourney — 1. A stylized, abstract sculpture is centered in the frame against a stark white background. The sculpture is a monochromatic, light blue, organic form, reminiscent of a stylized flower or a seashell, featuring curved lines and smooth surfaces. The upper section displays a scalloped, petal-like structure, while the lower part tapers down to a conical base. Attached at the bottom is a gold-colored, circular key ring. The sculpture stands upright, with a slight tilt towards the viewer. 2. A tote bag, centered and against a stark white background, is shown. The bag has a gradient design, transitioning from white at the top to a deep royal blue at the bottom. Two matching white handles are visible. The perspective is a straight-on shot, with even lighting, emphasizing the colors and the abstract pattern.
Midjourney — Two product boxes featuring aquarium decor sit side-by-side on a white shelf against a stark white backdrop. The box on the left, labeled «Декор для аквариума» in blue Cyrillic script, displays a stylized, abstract seashell design in shades of orange and cream, conveying a smooth, glossy texture with highlights. The box on the right, also bearing the Cyrillic text, shows an abstract rendering of blue and teal coral shapes with smooth, sculptural forms and the brand logo in the upper right. Both designs exhibit a clean, modern aesthetic with a focus on simplicity and high contrast. The lighting is bright and even, casting minimal shadows, with a perspective that is straight-on and centered. The style is minimalist and clean. --ar 3:2 --q 2 --s 750
Midjourney — A white, oversized t-shirt isolated on a pure white background. The shirt has a crew neck and short sleeves, with a relaxed, slightly draped fit. The fabric appears to be smooth, possibly a lightweight cotton or synthetic blend, judging by the subtle folds and shadows. The design on the shirt features abstract, organic shapes in shades of blue, green, and grey. The blue shape, appearing closest to the center, is a deep, almost navy tone, while a muted green sweeps upward and the grey appears towards the edge. The overall mood is clean, modern, and minimalist, with a focus on form and design. --ar 1:1 --q 2 --style expressive
Пространство
Midjourney — A whimsical underwater diorama, featuring a collection of vibrant, cartoonish structures set on a sandy seabed within a transparent, glass-like container. A large, layered structure resembling a cotton candy-like snail dominates the center, with horizontal bands of pink and blue. Flanking the snail are a blue, dome-shaped house with two holes and a yellow, half-circle shaped house with a round doorway. Additional elements include a coral-like orange structure, a spiky green cactus, a small, pink-and-blue seashell, a yellow submarine toy and a small orange seashell. The background is a gradient of deep blues to simulate water, with subtle, reflective light at the top. The objects are smooth and glossy, giving them a plastic toy appearance, set in a bright, playful environment. Soft, diffused lighting enhances the cheerful, friendly atmosphere. The composition is a medium shot, straight-on perspective. --ar 1:1 --q 2 --s 750
Midjourney — A surreal interior design concept featuring a central, enclosed structure resembling an oversized, light blue inflatable with rounded edges. Inside this transparent chamber, a dining table is set with abstract, white ceramic sculptures and two white minimalist chairs. The walls of the chamber are a translucent turquoise, giving the impression of an underwater environment. Surrounding the chamber are three padded, cube-shaped stools in pastel shades of yellow, pink, and mauve, along with a coral-shaped sculpture in white. A tall, cylindrical sculpture made of stacked orange and white rings stands next to the chamber. The floor is covered in a flat, mustard-yellow surface, with a contrasting light gray carpet in the background. The ceiling is made of parallel metal slats, and the walls are panelled with warm, wooden textures, lit by recessed lighting. The overall composition is a front-facing shot with a focus on geometric shapes, soft lighting, and a playful, dreamlike atmosphere. Art Deco design influence, studio lighting, hyperrealism. --ar 3:2 --q 2 --s 750
Используемые сайты: color.adobe.com chatgpt.com midjourney.com
