Линейка халвы Desert глазами AI
Проект демонстрирует, как искусственный интеллект может быть применен для ребрендинга существующего бренда подарочной халвы Desert. За основу переосмысления был взят проект, разработанный мной в рамках предыдущего курса. В центре идеи — премиальная халва, сохраняющая традиции и аутентичный вкус Востока. Новое видение бренда реализуется во всех аспектах коммуникации: от упаковки до дизайна интерьера.
Исходный проект
Айдентика глазами AI
В ходе разработки проекта мною будут применяться такие ресурсы, как ideogram, Leonardo Ai и Microsoft Bing (для ребрендинга и визуальной коммуникации), MyFonts (поиск типографического решения) и RocketAi (визуализация пространства).
В ходе разработки ребрендинга я опиралась на прошлую стилистику проекта, интегрируя элементы Востока и роскоши для достижения желаемого результата.
/imagine prompt: create a simple minimalist logo for Desert production of premium halva brand. Use soft warm colors such as cream and gold, white background
/imagine prompt: Design a logo in a traditional style with the text “ Desert ” The logo should evoke the essence of premium halva, similar to the aesthetic seen in logos from brands like Achva, scandic, Jacques Torres, La Maison du Chocolat chocolates, Fran’s. Focus on creating a minimalistic yet culturally rich design, incorporating subtle Traditions of the East elements, floral or soft delicate texture. The primary color should be gold, the logo should not contain more than 2 colors. The logo should convey a sense of warmth and authenticity, fitting for halva brand.
/imagine prompt: Create a mockup of branding " Desert " printed materials (documents, envelope, business card) for brand should evoke the essence of laxury premium halva, similar to the aesthetic seen in logos from brands like Achva, scandic, Jacques Torres, La Maison du Chocolat chocolates, Fran’s. Focus on creating a minimalistic yet culturally rich design. incorporating Traditions and luxury, Use soft, warm colors such as cream, gold, or pastel shades. The branding printed should convey a sense of warmth and authenticity, fitting for a laxury premium halva brand
Для генерации плакатов была использована нейросеть Leonardo Ai.
/imagine prompt: Create a modern print advertisement poster for the premium halva brand «Desert» that conveys luxury and exclusivity with a contemporary touch. In the foreground, place mouthwatering pieces of halva topped with glossy cherries and rich chocolate accents to highlight indulgence. In the background Eastern-inspired door opens to reveal golden sand, adding a sense of mystique. The text reads: «Experience luxury made accessible» Position the Desert logo centrally at the top. Use a minimalist and elegant design with soft, warm colors like cream, gold, and subtle pastel shades to enhance richness, combined with hints of pistachio and almonds, modern feel.
/imagine prompt: Create a modern print advertisement poster for the premium halva brand «Desert» that evokes a sense of traditions and luxury with a contemporary touch. The setting is an elegant, minimalist table covered with a soft, velvety cream-colored cloth, showcasing neatly arranged halva pieces. In the background, a faint outline of a stylish, Eastern-inspired archway glows with golden light, hinting at the mystery. Centered at the top is the slogan: «A Taste That Opens Worlds.» Below, the Desert logo appears. Use a color palette of warm golden, creamy tones, to create a refined, modern, and luxurious feel.
/imagine prompt: Create a visually captivating poster for the premium halva brand «Desert» by arranging pieces of halva, pistachios, almonds, and other ingredients into the shape of letters, forming the phrase «Taste the Luxury.» Each letter should be crafted from different textures and elements, like smooth halva for the base, whole pistachios, almond slices, and rich chocolate accents for added dimension and detail. The design should be minimalist, with a soft cream or sand-colored background to keep the focus on the intricate, edible typography.
/imagine prompt: please an realistic promotion of premium halva. ads banner for DESERT natural oriental halva contains pieces of chocolate and orange. Pieces of halva lie on golden sand, next to an open package with an oriental window. neat typography and elegant font emphasizes the premium quality is saying «SECRET OF THE EAST». design with warm, creamy, and golden tones but bright. Poster is in the center of Tel Aviv
/imagine prompt: Generate a mockup of ads minimalistic poster. Design a simple, elegant billboard for the premium halva brand Desert, celebrating Purim. Show square pieces of halva with pistachios and almonds arranged in the center, with a sense of movement and excitement. Use a background with soft beige in the middle, fading into warm green and gold tones toward the edges. At the bottom, add a call-to-action in large, classy font: «Gift the taste of luxury this Purim!» Place the Desert logo at the top center, highlighted in gold for a premium feel.
Microsoft Bing /imagine prompt: Create a simple, elegant poster for the premium halva brand " Desert " Use a minimalist design with warm, creamy, and golden tones, complemented by natural green and nutty brown accents to represent the pistachio and almond flavors. Realisic style company in the urban Moscow environment on billboards
/imagine prompt: Create a simple, elegant poster for the premium halva brand " Desert " showcasing its luxurious pistachio and almond flavors. Realisic style company in the urban Moscow environment on billboards
Дополнительные носители
Я использовала нейросеть Leonardo.Ai и ideogram для визуализации упаковки и дополнительных носителей
/imagine prompt: generate a premium gift box for Desert halva, eaturing a range of different flavors in an elegant and cohesive layout. The box should be with hole Eastern arch-shaped window pieces of halva are visible inside. design should be with warm, creamy, and golden tones but bright. Each flavor should be individually wrapped colors (such as soft greens, browns, and golds) to distinguish them while keeping the overall design. Position the Desert logo at the center top. photo from a side, bright and there are a lot of packages that full the whole foreground or the biggest part of it, background is sand
/imagine prompt: Create a brand premium halva " Desert " thick paper bag. The package should feature an Eastern arch-shaped window, allowing a glimpse of tbeautiful box packaging with halva inside visible through the window. The paper bag design should be elegant, with warm, luxurious colors like deep gold, cream, and soft brown, golden sand. On the package, include the phrase: «The perfect gift for true connoisseurs.»
/imagine prompt: Create minimalistic, elegant paking for the premium halva brand «Desert,» showcasing its luxurious cherry flavors. In the foreground, display an beautiful made of solid dense carton packaging with transparent film window in the form of an oriental door halva is neatly placed inside of window, with rich, textured pieces cherry and almond slices. The halva pieces should look fresh and appetizing, highlighting the premium quality of ingredients. Position the Desert logo at the top. Use a minimalist design with warm, creamy, and golden tones, complemented by pink
/imagine prompt: Create a mockup of a brand premium halva " Desert " thick paper bag paper bag with handle. The package should feature an Eastern arch-shaped window, allowing a glimpse of tbeautiful box packaging with halva inside visible through the window. The paper bag design should be minimalistic with warm, luxurious colors like deep gold, cream, and soft brown, golden sand. On the package, include the phrase: «The perfect gift for true connoisseurs.» the Desert logo should be clearly visible at the top of the packaging. The overall mockup should feel refined, modern, with an emphasis on high-end design
Мини пак
/imagine prompt: Create a simple, elegant poster for the premium halva brand «Desert,» showcasing its luxurious pistachio and almond flavors. In the foreground, display an open package of Desert halva, with rich, textured pieces prominently featuring whole pistachios and almond slices. The halva pieces should look fresh and appetizing, highlighting the premium quality of ingredients. Place the slogan «Luxury Inspired by the East» just below the package in a fine, elegant font. Position the Desert logo at the top. Use a minimalist design with warm, creamy, and golden tones, complemented by natural green and nutty brown accents to represent the pistachio and almond flavors. This clean, sophisticated layout should convey the richness and authenticity of the product.
/imagine prompt: please generate a tasting packaging made of hard cardboard with a transparent plastic window shaped like an eastern archfor inside mini paxs with small ports of halva. It is DESERT premium east halva in Tel Aviv. design with warm, creamy, and golden tones but bright. The package itself should be portable and presentable, showcasing each flavor option
/imagine prompt: generate a tasting box made of hard cardboard with a transparent plastic window shaped like an eastern archfor inside mini paxs with small ports of halva. It is DESERT premium east halva in Tel Aviv. design with warm, creamy, and golden tones but modern. The package itself should be portable and presentable, showcasing each flavor option
Промо-стенды
/imagine prompt: Create an image of a premium halva promo stand in a modern store setting. The stand should have an elegant, minimalist design. Use rich, warm colors like gold, cream, and deep brown to convey luxury and quality. The stand should feature beautifully arranged packages of halva, with different flavors such as pistachio and almond. The backdrop should have a soft, golden glow, with subtle elements of Eastern-inspired design like arches or patterns. The Desert logo should be prominently displayed at the top of the stand
Здание
Для генерации здания офиса DESERT я использовала нейросеть Rocket Ai, чтобы подобрать необходимую для себя стилистике. Также я использовала референс местности Тель-Авива, который сгенерировала заранее, использовав описание от чата gpt. Prompt: generate five descriptions for a neural network of what central Tel Aviv looks like
Здание DESERT
/imagine prompt: Create an elegant view of a modern Desert company building designed in the style of Eastern minimalism. The façade should feature smooth glass with golden accents, creating a soft reflection of the light. The entrance is marked by a stylized golden arch, with palm trees and desert plants surrounding the structure. Capture the scene during the day with a clear blue sky.
Интерьер
/imagine prompt: Create Design a Desert office interior that reflects the brand’s luxurious, Eastern aesthetic. The space should feature soft, warm tones like golden sands, rich cream, and deep browns, with subtle textures resembling the desert landscape. Integrate natural materials like wood and marble, and include elegant glass partitions. The office should feel open, serene, and sophisticated, with subtle nods to desert landscapes and Eastern opulence
