My role I led UX research, defined how the product works and created the design system.Result We built a working prototype with 5+ user flows and 60+ pieces of content across 4+ device types, then developed it into a working service.How it works Articles, quizzes and team activities help IT professionals communicate and collaborate with colleagues.

My role I helped redefine the charity’s positioning, developed its social media strategy and designed the website.Result We established a new direction for the charity and I delivered a website prototype and designs ready for development.

My role I created the design system and designed the interactive prototype.Result We built an MVP, attracted 1,200+ landing page visits and gained our first paying users.How it works An AI assistant helps users evaluate purchases, make thoughtful spending decisions and save for their goals.

My role I conducted user research and customer interviews, defined the meal-planning flow and designed a prototype for rapid testing within the existing app.Result I translated the research into a user flow and prototype for further development and refined the existing UI kit.