THE CHALLANGE

Brand identity and motion system for a contemporary hip-hop media platform. KOALA combines news, analysis, educational content and entertainment within one media platform.

The identity needed to organise different types of content into a coherent system, remain recognisable across formats, and adapt to the fast pace of digital publishing.

THE APPROACH

I used motion to define the system.

Because KOALA operates through a continuous flow of changing content, I developed the identity through movement first. Motion established the rules for pace, transitions, scale and composition before those principles were translated into static formats.

DESIGNED TO SCALE

The identity was developed as a set of reusable principles rather than a collection of individual layouts.

This allows the visual language to extend across social media, animated posts, intros and other editorial formats while remaining recognisable as KOALA.

THE CHALLANGE

A visual identity for a community garden in Totma.
Vasilyok brings together local residents, producers and cultural initiatives in a former kindergarten. The identity needed to communicate the character of an open, local and community-driven space — without making it feel institutional or overly polished.

A FLEXIBLE VISUAL LANGUAGE

I built the identity from separate paper-cut elements that can be combined and rearranged across applications. This creates variation without losing recognition: the compositions can change, while the material, shapes and visual character remain consistent.

THE CHALLENGE

Create an analogue title sequence for Farewell My Concubine and develop a visual identity that could extend the film beyond the screen.
The challenge was to find a visual language rooted in the film’s cultural context and make it work across both titles and brand communication.