Бренд напитков SHAN глазами AI
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные детали. В качестве исходника мною был взят проект первого модуля про бренд ингушских напитков.
ИСХОДНЫЙ ПРОЕКТ
Ингушские холодные напитки, которые дарят вкус местного колорита и свежести в каждом глотке. «Shan» означает «ледяной» и отражает идею свежести и естественности. В напитках используются только натуральные ингредиенты — спелые фрукты, ароматные травы и чистая родниковая вода. Настоящие и освежающие сочетания вкусов, которые приходят из сердца Кавказа.
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как: Recraft Ai, Adobe Color, Ideogram и MyFonts.
Я использовала стилистику предыдущего проекта как опору, интегрируя элементы ингушских орнаментов в промпты для достижения желаемого эффекта. Генерации логотипа и плакатов выполнены с помощью нейросети Recraft Ai, а поиск шрифтового решения — MyFonts. Два цвета были взяты из основного проекта, дополнительный был сгенерирован при помощи Adobe Color, а также генерации мокапов и пространства — Ideogram.
РЕБРЕНДИНГ ГЛАЗАМИ AI
ЛОГОТИП
Первые две генерации были сделаны на основе логотипа из моего прошлого проекта, а третья — только с использованием промта. /imagine prompt: Create a logo for a drinks brand «shan» with elements of Ingush ornament with minimalistic geometry design
ШРИФТ
/imagine prompt: A mockup of printed products (envelope, business card, paper) on a black background. The mockup has a bendito design. The envelope is yellow and has the text «Shan» in white. The business card is yellow and has the text «Shan» in white, using the Reserve Light font by Positype. The paper is white and has the text «Shan» in yellow. The layout is expensive and uses studio light.
НОСИТЕЛИ
ПЛАКАТЫ
Серии плакатов были созданы при помощи Recraft Ai. В процессе работы один из сгенерированных постеров стал основой для дальнейших вариаций.
/imagine prompt: A captivating ingush-inspired advertising poster for SHAN drinks. The photo features a glass bottle of SHAN lemonade bottle. The background is ingush geometry ornament and textures. Yellow, black, blue and white colors. The poster is printed on high-quality paper, with bold typography stating ’SHAN — mountains ice, natural taste’.
/imagine prompt: posters for the Ingush lemonade brand SHAN hang on the wall. On poster bottles lemonade, fruits, ingush geometry ornament and mountains. The posters background is Ingush geometry ornament and textures. The poster is printed on high-quality paper, with bold typography stating 'SHAN — mountains ice, natural taste'.
/imagine prompt: ingush-inspired advertising poster for SHAN drinks. The photo features a glass bottle of SHAN lemonade bottle with ingush style. The background is ingush geometry ornament from traditional carpet and caucasian textures. The poster with bold typography stating ’SHAN — mountains ice, natural taste’.
ДОПОЛНИТЕЛЬНЫЕ НОСИТЕЛИ
/imagine prompt: generate a design of yellow business card for the Ingush-inspired SHAN drinks brand using yellow, white and black colors, Ingush geometry ornament, modern design
/imagine prompt: generate a mockup of yellow paper bags on black background for the Ingush-inspired SHAN drinks brand using yellow, white and black colors, Ingush geometry ornament, modern design
1. /imagine prompt: сreate a design for a yellow women’s T-shirt for the Ingush drinks brand SHAN, which will be depicted on a person. The T-shirt says «SHAN» and she is standing on the grass with mountains in the background. Fashion photography without a face.
2. /imagine prompt: сreate a design for a yellow men’s T-shirt for the Ingush drinks brand SHAN, which will be depicted on a person. The T-shirt says «SHAN» and he is standing on the grass with mountains in the background. Fashion photography for promo without a face.
/imagine prompt: create a cap for Ingush lemonade «SHAN» Looks like a yellow cap with SHAN. Cap on the grass in the mountains.
УПАКОВКА
Мне захотелось попробовать сгенерировать с помощью нейросетей два варианта упаковки для лимонада. Первый вариант дизайна будет более современным, с яркими цветами и формами, чтобы привлечь молодежную аудиторию. Второй вариант будет акцентировать внимание на натуральности продукта, используя мягкие пастельные оттенки.
1. /imagine prompt: generate design 3d render of glass drinks lemonade bottles models as a merch for the SHAN lemonade drinks the font is Reserve Light by Positype water brand which is inspired ingush brand with ingush ornament, using bright yellow and white colors and black colors on yellow
2. /imagine prompt: generate design 3d render of cans drinks lemonade models as a merch for the SHAN lemonade drinks the font is Reserve Light by Positype water brand which is inspired ingush brand with ingush ornament, using bright yellow and white colors and black colors on yellow
/imagine prompt: generate 3d render of glass drinks lemonade bottles models as a merch for the SHAN lemonade drinks the font is Reserve Light by Positype water brand which is inspired ingush brand with ingush ornament, using bright yellow and white colors and black colors on yellow
1. /imagine prompt: A 3D render of SHAN brand ingush drinks bottles displayed on a supermarket shelf. The bottles have a modern design with ingush ornaments yellow and white labels. The bottles are positioned alongside other products. The overall atmosphere of the image is warm and modern 2. /imagine prompt: generate design 3d render of glass drinks lemonade bottles models as a merch for the SHAN lemonade drinks the font is Reserve Light by Positype water brand which is inspired ingush brand with ingush ornament, using bright yellow and white colors and black colors on yellow Less
/imagine prompt: generate 3d render of yellow cans lemonade models as a merch for the SHAN drinks the font is Reserve Light by Positype water brand which is inspired ingush brand with ingush ornament using bright yellow and white colors on dark black background
/imagine prompt: create a package of cold Ingush lemonade «SHAN». Looks like a glass bottle with lemonade in yellow shades, packages for different tastes. All bottles lie on the grass or in the mountains.
/imagine prompt: create a package of cold Ingush lemonade «SHAN». Looks like a glass bottle with natural lemonade in yellow shades, packages for different tastes. All bottles stand on the grass, against the backdrop of mountains and nature.
ПРОСТРАНСТВО
Я попробовала сгенерировать два варианта пространства: первую — небольшую промо-зону в живописной горной местности, где акцент сделан на природные материалы и уютную атмосферу. Второй вариант — кафе в городской среде, с современным дизайном и открытой террасой.
/imagine prompt: a bar or a promo zone on the mountains for «SHAN» ingush drinks from fresh fruits. there is a natures atmosphere and a lot of wood, stone and lians, fridge with shan sign on the back /imagine prompt: a bar on the mountains for «SHAN» ingush natural drinks there is a natures atmosphere and a lot of wood, stone and lians
/imagine prompt: promotional area on the mountain with Ingush drinks «SHAN» made from fresh and natural fruits. There is an atmosphere of nature here, a lot of wood and vines.
1. /imagine prompt: cafe or a bar facade with some open air in the city centre for SHAN ingush drinks from fresh fruits. there is a natures atmosphere and a lot of wood and light. people can see a lot of fresh fruits and the whole product. 2. /imagine prompt: A photo of a café or open-air bar in the center of a city, serving Inguish beverages SHAN made from fresh fruits. The atmosphere is nature-oriented, with lots of trees and light. People can see a lot of fresh fruits and the entire product.
ССЫЛКА НА ИНСТРУМЕНТЫ
Recraft Ai — https://www.recraft.ai/
Ideogram — https://ideogram.ai/t/explore
Adobe Color — https://color.adobe.com/
MyFonts — https://www.myfonts.com
