Monchegorsk territorial branding tournament
About the project
Monchegorsk is a historically successful industrial city. It is located behind the polar circle in the center of the Cole peninsula and surrounded by lakes of remarkable beauty. The design team of Achlath created a territorial branding of Monchegorsk in order to change the perception of the city among tourists and residents, to fight stereotypes that are pressurizing and repelling the landscapes that are contaminated with emissions.
The idea of the show
The agency’s art director, Igor Makowski, wanted a cycle show that could be played with a very good background at various events, and kept the idea of branding itself, «All round becomes oval.» So the show was made in such a way that the end became its beginning, making it «infinite». In the show itself, all the crossings and masks are made in the form of Monchegorsk’s special oval, and the general idea of the roller is the flow, the current, and the drops of water.
Scribbling
Roll
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