Apex Threads AI
О проекте
Бренд современной одежды MYNA, произведенной с помощью высоких технологий по индивидуальным меркам. Вещи для молодых, дерзких, ярких и целеустремленных натур, стремящихся к достижению новых высот.
ссылка на проект: https://portfolio.hse.ru/Project/186805#186805_4307568
Нейминг
Come up with 10 variations of clothing brand names of the contemporary clothing brand is crafted using advanced technologies tailored to individual measurements. Designed for young, bold, vibrant, and ambitious individuals striving to reach new heights.
ChatGPT предложил мне разные названия, например: Ascend Vertex Elevé (French for «elevated») Boldform Strive Aeré (derived from «aerial» for heights) Pinnacle NovaForm Avant Apex Threads
Из всех вариантов мне понравилось название Apex Threads.
Бренд современной одежды Apex Threads создан для молодых и смелых натур, стремящихся к самовыражению и новым вершинам. Мы объединяем моду, элегантность и высокие технологии, предлагая одежду, которая становится символом личности и стиля XXI века.
Логотип
Новый логотип был сгенерирован в Stability. Были выбраны оптимальные референсы с разным весом стилизации и при помощи ChatGPT сгенерирован промпт: a flat, minimalistic logo for Apex Threads, a contemporary clothing brand produced using high technologies. The logo features the brand name 'Apex Threads' in black and white. Вариант логотипа слева был сгенерирован в Midjourney, он также может быть использован.
Шрифт
С помощью WhatFontIs я нашла похожие шрифты. Это оказались разновидности шрифта Yaro St Black и Gacor.
Цветовая палитра
С помощью Adobe Color я конкретизировала цветовую палитру бренда.
Изображения товара
boots
Midjourney prompt: high-fashion military-style boots inspired by Prada, worn by a model in a striking, dynamic pose. The boots feature rugged soles, sleek leather, and intricate design details that blend utility with sophistication. Styled for a Vogue editorial, the look incorporates Yohji Yamamoto’s avant-garde influence and Balenciaga’s bold, futuristic edge. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. The setting is foggy with soft, diffused light, emphasizing the boots' modern military aesthetic and luxurious craftsmanship --ar 16:9 --style raw
biker leather jacket and boots
Midjourney prompt: A sleek, sci fi biker leather jacket Prada style with a minimalist design worn by a running model on a mirror surface towards camera, wearing boots in a military style inspired with rad boots, in a striking, dynamic pose styled for a Vogue editorial photoshoot. The design fuses avant-garde elements inspired by Yohji Yamamoto with the bold, futuristic aesthetics of Balenciaga. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy, with soft, diffused light and a subtle soft-focus filter, evoking an ethereal and mysterious mood. The model strikes a confident, high-fashion pose, showcasing innovation and style --ar 16:9 --style raw
boots
Midjourney prompt: A dione lee black costume wirh cropped skirt and cropped jacket worn by a sitting model on a mirror surface towards camera, wearing boots in a military style inspired with rad boots, in a striking, dynamic pose styled for a Vogue editorial photoshoot. The design fuses avant-garde elements inspired by Yohji Yamamoto with the bold, futuristic aesthetics of Balenciaga. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy, with soft, diffused light and a subtle soft-focus filter, evoking an ethereal and mysterious mood. The model strikes a confident, high-fashion pose, showcasing innovation and style --ar 16:9 --style raw
glasses
Midjourney prompt: sci fi glasses worn by a standing model on a mirror surface towards camera, wearing boots in a military style inspired with rad boots, in a striking, dynamic pose styled for a Vogue editorial photoshoot. The design fuses avant-garde elements inspired by Yohji Yamamoto with the bold, futuristic aesthetics of Balenciaga. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy, with soft, diffused light and a subtle soft-focus filter, evoking an ethereal and mysterious mood. The model strikes a confident, high-fashion pose, showcasing innovation and style --ar 16:9 --style raw
leather jacket and boots
Midjourney prompt: A fashion show with a model wearing sleek, sci fi biker leather jacket Prada style with a minimalist design worn by a on a mirror surface towards camera, wearing boots in a military style inspired with rad boots, in a striking, styled for a Vogue editorial photoshoot. old tvs as decorations and cables. The design fuses avant-garde elements inspired by Yohji Yamamoto with the bold, futuristic aesthetics of Balenciaga. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy, with soft, diffused light and a subtle soft-focus filter, evoking an ethereal and mysterious mood. The model strikes a confident, high-fashion pose, showcasing innovation and style --ar 16:9 --style raw
Midjourney prompt: a Dione Lee costume with cropped jacket and leather belts and short skirt with belts with leather and metal elements with a minimalist design worn by a running young female model on a mirror surface, wearing boots in a military style inspired with rad boots, in a striking, dynamic pose styled for a Vogue editorial photoshoot. The design fuses avant-garde elements inspired by Yohji Yamamoto with the bold, futuristic aesthetics of Balenciaga. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy, with soft, diffused light and a subtle soft-focus filter, evoking an ethereal and mysterious mood, Old TVs on the background. The model strikes a confident, high-fashion pose, showcasing innovation and style --ar 16:9 --style raw
choker
Midjourney prompt: futuristic metal chocker with devices inside inspired by Prada, worn on a neck a european female 18 y o white model without make up. Styled for a Vogue editorial, the look incorporates Yohji Yamamoto’s avant-garde influence and Balenciaga’s bold, futuristic edge. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy with soft, diffused light, emphasizing the boots' modern military aesthetic and luxurious craftsmanship --ar 16:9 --style raw
glasses
Midjourney prompt: futuristic glasses inspired by Prada, worn by a model lying on a mirror surface in a striking, dynamic pose. Glasses feature plastic futuristic design details and special devices that blend utility with sophistication. Styled for a Vogue editorial, the look incorporates Yohji Yamamoto’s avant-garde influence and Balenciaga’s bold, futuristic edge. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy with soft, diffused light, emphasizing the boots' modern military aesthetic and luxurious craftsmanship --ar 16:9 --style raw
glasses
Midjourney prompt: futuristic glasses inspired by Prada, worn by a model lying on a mirror surface in a striking, dynamic pose. Glasses feature plastic futuristic design details and special devices that blend utility with sophistication. Styled for a Vogue editorial, the look incorporates Yohji Yamamoto’s avant-garde influence and Balenciaga’s bold, futuristic edge. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy with soft, diffused light, emphasizing the boots' modern military aesthetic and luxurious craftsmanship --ar 16:9 --style raw
Носители
posters
storefront with a poster
Midjourney prompt: futuristic glasses inspired by Prada, worn by a model lying on a mirror surface in a striking, dynamic pose. The boots feature rugged soles, sleek leather, and intricate design details that blend utility with sophistication. Styled for a Vogue editorial, the look incorporates Yohji Yamamoto’s avant-garde influence and Balenciaga’s bold, futuristic edge. Captured in cinematic proportions (1920×1080) with a Hasselblad H6D-400c camera, featuring high-resolution Provia film grain. Fish eye effect. The setting is foggy with soft, diffused light, emphasizing the boots' modern military aesthetic and luxurious craftsmanship --ar 16:9 --style raw
catalogue
prompt: a simple paper shopping bag for a clothing store
prompt: a simple box for glasses
Носители сгенерированы с помощью Stability AI, были использованы референсы из Midjourney, сгенерированные в ходе создания продукта. Цветокоррекция, расположение типографики и создание мокапа каталога и баннера выполнены в Adobe Photoshop, а затем доработаны в Adobe Lightroom. Локация для баннера также сгенерирована в Midjourney.
Пространство
store
store
prompt: A dystopian high-fashion clothing store inspired by the edgy and architectural designs of Dion Lee, infused with an abandoned, industrial aesthetic. The interior is dominated by exposed cables hanging from the ceiling, some glowing faintly, adding to the eerie, post-apocalyptic vibe. The clothing is displayed on minimalist metal racks and futuristic sculptural fixtures, with pieces featuring cutouts, structured lines, and avant-garde tailoring. The atmosphere is dimly lit, with soft diffused lighting creating dramatic shadows against concrete walls, cracked surfaces, and worn textures. Scattered vintage TVs display abstract, glitching visuals, blending modernity with decay. The palette includes neutral tones with hints of metallic and muted blue-green accents, evoking an otherworldly, cinematic mood. The space feels both abandoned and high-tech, creating a unique, immersive shopping experience. The environment is minimalist yet surreal, with soft diffused lighting highlighting elements of decay and renewal. Exposed concrete walls, subtle metallic accents, and a neutral palette with pops of vibrant color create a dynamic yet eerie mood.
prompt: a clothing manufactury with people and robots producing clothes
Пространство фабрики сгенерировано в Stability AI с помощью предыдущих генераций, взятых для образца по стилю изображения.
Нейросети:
Chat GPT 4o Midjourney Stability AI
Цветокоррекция и доработка носителей:
Adobe Photoshop Adobe Lightroom
