Concept
В рамках студенческого проекта "ДНК бренда" я создавала одежду в стиле Ann Demeulemeester . Я решила переосмыслить сделанные образы, превратив в стартап - собственный бренд. Основная цветовая гамма была выбрана ввиду своей востребованности, а так же личных предпочтений автора. Merger - бренд одежды и аксессуаров из черных перьев. Визуализация выполнена с помощью нейросети.
Original project
Оригинальный проект
Logo
Название merger родилось уже после создания первого проекта, основываясь на его концепции объединения человека и птицы.
merger - в переводе с англ. слияние, поглощение
Вариация логотипа
prompt:
- frontal photograph, close-up of the black feathers with "merger" text
С помощью сервиса What The Font выяснилось, что наиболее подходящим шрифтом под сгенерированный оказался Macahe Expanded Medium.
Измененный логотип
Branding
Палитра adobe color
Вариация упаковки
Вариация упаковки
prompt:
- A striking and unique front photo of rectangular shopping bag, which is made of black paper. The bag have a mininalistic chain on the handles with the black feather in the end of it. The bag feature a white minimalistic inscription that reads 'merger' on the front side. The background is plain white. This captivating image combines fashion, art, and a touch of the surreal., photo
- A striking and unique front photo of a package, which is made of black glossy paper in style of filippo sorcinelli ne il giorno ne l'ora. The package is wrapped around by thin black ropes and have a minimalistic chain with the black feather in the end of it. The background is plain white. This captivating image combines fashion, art, and a touch of the surreal., photo
Visual product
Сумка-тоут
Сумка
prompt:
- A striking close-up monochrome fashion photography of the big black tote bag made of black feathers. The bag lies on a big concrete block. The overall atmosphere of the image is mysterious and captivating, inviting the viewer to appreciate the beauty of unconventional artistry., photo
Обувь
prompt:
- A close up photograph of thin female legs in white tights on the concrete floor in avant-garde fashion surrealistic heels crafted entirely from black feathers. The feathers flow down the legs, adding to the overall bold and visually striking effect
Ювелирные украшения
Ювелирные украшения
prompt:
- A striking close-up fashion photography of the silver massive matte rings in brutalism style like 1017 alyx 9sm with details of black natural feathers on chains. The jewelry lie on a big concrete block. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo
Campaign
Для генерации вариации иллюстраций кампейна видоизменяется один заданный промпт.
- A striking monochrome lookbook photograph featuring a slim long hair girl dressed in an avant-garde ensemble in Ann Demeulemeester campaigns style. She is wearing an long oversized long sleeve garment made entirely of black feathers. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo
prompt:
- A striking monochrome lookbook photograph featuring a slim long hair girl dressed in an avant-garde ensemble in Ann Demeulemeester campaigns style. She is wearing an long oversized long sleeve garment made entirely of black feathers like Alexander McQueen Dress, The Horn of Plenty, Autumn/ Winter 2009 collection. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo




