Брендинг с помощью ИИ для фестиваля MYST
Исходный проект
В прошлом году был создан бренд MYST для фестиваля фантастических животных. Фестиваль представлял собой мероприятие, где люди смогут увидеть необычное, потрогать нереальное и окунуться в неизведанное.
Ссылка на проект на старом портфолио: https://portfolio.hse.ru/Project/186234
Ребрендинг глазами ИИ
В работе все изображения будут генерироваться в krea.ai. Я опиралась на стилистические элементы предыдущего проекта: необычные животные, как основа для айдентики и акцидентный шрифт. В брендинге я не использую острых форм, только полукруглые, как и необычные животные, которые имеют плавные очертания.
Логотип
В иконке логотипа я хотела передать необычное, что это какая-то знакомая форма млекопитающего, создав такое ощущение также благодаря цвету. Логотип контрастный, так как фантастическое и мистическое все же ассоциируется с темным цветом. При этом логотип сделан специально без засечек, добавляя более дружелюбный характер.
Prompt: Text design for the word «MYST», vector, where on the left is a blue shape, with white stripes inside, similar to a circle, it is round with smooth lines, and attracts the text. The text on the right is black MIST smooth, chaotic, without sharp lines, bold, wide, similar to elongated circles with curves. The black text contrasts with the white background.
При помощи coolors.com была подобрана цветовая гамма из палитры логотипа, что будет служить для основой всего фирменного стиля.
Шрифт
Далее в ходе работы я нашла похожий шрифт на логотип, который был сгенерирован ранее при помощи whatfontis.com. Он оказался похожий по характеру, форме. Так я нашла реальный шрифт, который был сгенерирован ИИ.
Реклама
Для рекламы постера был сгенерирован mockup, промпт который был написан для openai.com: «Напиши промт для реалистичного минималистичного мокапа, стоящего по среди улицы со стеклянными сине-белыми зданиями». Результат:
Prompt: Realistic minimalist layout for advertising a poster standing on a street with glass blue and white buildings, that is, the city is new and modern. Think about the details: time of day — day, bright lighting, buildings on the sides. The object must be clearly visible.
На мокап я вставила сгенеренную рекламу: показывает объект ради чего стоит придти на фестиваль, необычное животное, и тест с информацией. Промт стиля текста ранее использовался для логотипа, что позволило сделать общую стилистику.
Prompt 1, 3: A fantastic animal is depicted on the entire sheet of paper, the animal glows blue from the inside, it is translucent, as if with tentacles, the background of the advertisement is black. On the poster below, under the fantastic animal, the test «Invite to the festival» is written, the text should be written in the following style: smoothly, chaotically, without sharp lines, bold, wide, similar to elongated circles with bends, the test should be blue.
Prompt 2: A fantastic animal is depicted on the entire sheet of paper, the animal glows blue from the inside, it is translucent, as if with tentacles, the background of the advertisement is white. On the poster at the top, under the fantastic animal, the test «Invite to the festival» is written, the text should be written in the following style: smoothly, chaotically, without sharp lines, bold, wide, similar to elongated circles with bends, the test should be blue.
Промпт мокапа был придуман самостоятельно.
Prompt: Create a realistic minimalistic mockup for an advertising poster. The mockup should hang on a building, and the building itself is made of blue glass.
Prompt: A fantastic animal is depicted on the entire sheet of paper, the animal glows blue from the inside, it is translucent, as if with tentacles, the background of the advertisement is white. The tentacles of the animal are located around the font «We invite you to the festival», the text should be written in the following style: smoothly, chaotically, without sharp lines, bold, wide, similar to elongated circles with bends, the text should be blue
В данной рекламе был сразу написан промт с мокапом.
Prompt: large horizontal advertisement on a blue glass modern building. The advertisement should have a logo, the word MYST, i.e. a smooth, chaotic logo, without sharp lines, bold, slanted, like elongated circles with curves. The advertisement should depict a large, very large unknown frontal animal, blue in the style of Avatar. All this at night, the advertisement is illuminated.
Продукция
В качестве шрифта был использован ранний промт, который был написан для логотипа.
Prompt: here is a brunette in a bright blue sweatshirt standing in the middle on a black background. The sweatshirt says MYST — the text is smooth, chaotic, without sharp lines, bold, slanted, similar to elongated circles with bends. Also on the right side there is a woman in the same sweatshirt, only instead of the inscription she has an unusual translucent animal drawn in glowing blue, and on the left there is a girl with her back showing off the sweatshirt.
Одна из особенностей бренда — прозрачность, поэтому использованы текстуры, напоминающие стекло. Также это является особенностью и самих необычных животных, все они «высветлены».
Prompt: dark blue bag that has a transparent layer for a woman for the MYST brand, which organizes festivals where it shows fantastic unusual animals. The bag is large on the bag on the transparent layer there is a large unusual drawing, a semicircular blue.
Prompt: create a dark blue bag for a woman for the MYST brand, which organizes festivals where they show fantastic unusual animals. MYST — the text is smooth, chaotic, without sharp lines, bold, slanted, similar to elongated circles with curves. There is a large unusual drawing on the bag, similar to the reflection of water all over the bag. The girl poses on a black background.
Хотелось сделать необычных игрушек, поэтому для промта было сохранено «полупрозрачность» и синий цвет товара. Prompt: there are medium-sized translucent toys in the form of unusual blue animals with tentacles on the shelves, the shelf is blue, there is a blue and white undertone everywhere, the color is muted, pop art style, the toys on the shelf have price tags.
Prompt: a keychain in the form of unusual blue animals, hanging on a store shelf, transparent semicircular animals, unusual blue color, pop art style, keychains have a price tag. Keychains are on a blue shelf, keychains are photographed close up.
Кроме этого, бренд имеет особенные вещи, ведь фестиваль уникален, как и одежда.
Prompt 1: a brunette stands on a black background in a bright blue hoodie, on the hood of the hood there are translucent streaks, as if water. The blue light shines on the hood of the hood. Prompt 2: a brunette stands on a black background in a bright blue half-sideways sweater. She is wearing a blue cap, which has ropes in the form of tentacles.
Prompt: badge on a denim jacket on a man. Badge with the name in letters MYST where the text is smooth, chaotic, without sharp lines, bold, wide, similar to elongated circles with bends. The badge is voluminous, blue, translucent with ocean motifs.
Prompt: The cover of the notebook has a lot of small unusual animals painted in blue, the cover is semi-transparent made of plastic. The photo is taken from above so that the product is visible in full. The background is black, the cover of the notebook is dark.
Prompt: gift bag made of thick cardboard on a black background with blue backlighting. On the bag there is a large unusual animal depicted, translucent, round, glowing with neon light.
Prompt: a card for the festival is translucent on a black background, without sharp corners with blue backlighting. The word Mist is written in large letters on the card, the text is smooth, chaotic, without sharp lines, bold, slanted, similar to elongated circles with bends, the card also contains information about the festival, photographed close-up. On the translucent card there is an unusual transparent animal of blue color, like an octopus in the form of decor.
Коллаборация с художником
Так как фестиваль вдохновляет множество людей, в том числе и творческих, было принято решение сделать коллаборацию с местным художником, который добавит цвет в мероприятие.
Prompt: a large vertical advertisement on a building where on the advertisement on the right there will be a semicircle, where unusual animals of different shapes are located, colored in a watercolor style, and on the right is the MYST logo, text, smooth, chaotic logo, without sharp lines, bold, slanted, similar to elongated circles with bends.
Prompt: draw a white plate on which unusual animals that cannot exist in reality will be drawn in the form of patterns, as if painted with watercolors, that is, not volumetric. The colors are white, blue and in yellow orange colors as strokes
Несмотря на каллаборацию, идея прозрачности и необычности осталась. Prompt: translucent bag where it is drawn unusual animals that cannot exist in reality will be drawn in the form of patterns, as if painted with watercolors, that is, not volumetric. The colors are white, blue and in yellow orange colors as strokes
Пространство
Пространство выполнено в цветах бренда, которые были составлены в coolors.com.
Prompt: a large modern art space, blue and white with a high ceiling, like a dome, where all the lines are smoothed, semicircular, in the style of Avatar. In the center is an unusual, very large real animal with a tail, illuminated by a blue spotlight. The animal, which cannot exist in reality, is in a transparent semicircular container that reaches to the ceiling, and on the sides are various unusual animals, also large, in a container that reaches to the ceiling, as if protected.
Prompt: a large very modern art space, blue and white with a high ceiling and transparent walls, where all the lines are smoothed out, semi-circular, style like the Avatar building, located in a modern city on top. In the middle there should be an object similar to an octopus and a tree with tentacles on top glowing blue.
Загрузив раннее изображение, сделанное в krea ai, было создано видео, сгенерированное в app.runwayml.com.
Prompt: «Оbject glowing moving».
Prompt: a large hall for a space that has a large round ceiling, the space is very large, where there is a neon blue ribbon on the floor that leads to different halls, and the halls have large semicircular doors in which there is white light, and in the middle there is a large art object of an unusual animal glowing blue, all the corners of the space are smoothed, the style is like an avatar.
Список использованных инструментов
1. KREA https://www.krea.ai/home 2. Coolors https://coolors.co 3. My Fonts https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.myfonts.com/&ved=2ahUKEwjC9pGVlbSKAxU1ExAIHdCTB5YQFnoECAwQAQ&usg=AOvVaw1qQneRsg5EKg_clvvvqvV1 4. Аpp runwayml https://app.runwayml.com/video-tools/teams/skoro/ai-tools/generate?sessionId=2cad3607-4aff-4cbc-b63c-ccb2774935a2 5. Openai https://openai.com/index/gpt-4/
