ИИ-ребрендинг коптильни «Вольха»
Основа
Вольха — коптильня в Плёсе. Здесь поддерживают старинную традицию копчения свежевыловленной волжской рыбы. Отвечая потребностям туристического Плёса, Вольха представляет любимое в городе блюдо как яркий и современный сувенир.
Метафора — наслоение. Логотип вдохновлён узором рыбьей чешуи и лемехом — «русской черепицей».
Ребрендинг
В ИИ-проекте я смещаю фокус с коптильни на рыбный ресторан.
Я использую нейросети для генерации изображений (Ideogram, Leonardo.Ai). Для доработки написанных мною промптов — ChatGPT, для корректировки сгенерированных изображений — Pixelcut. Для определения шрифта и цветов на изображениях я использую MyFonts и AdobeColor соответственно.
Логотип
В оригинальном проекте в качестве логотипа я использовала название бренда, написанное акцидентным шрифтом. В ребрендинге логотипа я отказываюсь от него в пользу векторной графики, но сохраняю преемственность форм и визуальные образы чешуи и черепицы.
Ideogram: A modern and sleek vector logo for the VOLHA fish smokery. The logo is compiled of plain warm yellow crescent-like shapes with bold black outlines, symbolizing the movement and dynamism. The crescent shapes overlap, creating pattern similar to roof tiles and fish scales. The overall design is both bold and simplistic, with hints of eastern european patterns.
Ideogram
Витрина
Ideogram / Leonardo.Ai: A photorealistic rendering of the VOLHA fish smokery, a corner storefront on a quaint, tree-lined pedestrian street in a small riverside town. The design of the storefront is both cozy and inviting yet modern and simplistic The shop window glass is decorated features a repeating pattern of bright golden yellow-orange, resembling overlapping fish scales or roof tiles. Smoked salmon and trout are visible hanging inside, and a small wooden stand outside displays various smoked fish fillets, priced with small price tags. The scene is lit by warm afternoon sunlight.
Ideogram
Ideogram
Leonardo.Ai
Интерьер
Ideogram:
Photorealistic image: The interior of the VOLHA Fish Smokery & Cafe. A stylish blend of rustic and modern design, the space is small, clean and simple, accented with black. A distinctive pattern of bright golden yellow-orange shapes, resembling overlapping fish scales or roof tiles, is a key design element, appearing on walls, furniture, and tableware. Golden hour sunlight streams through the windows, enhancing the warm color palette. Some chairs and tableware feature three-dimensional, layered fish-scale/tile patterns. Various smoked and dried fish hang attractively behind the bar. The overall atmosphere should be inviting and sophisticated.
Ideogram
Ideogram:
Photorealistic image: The interior of the VOLHA Fish Smokery & Cafe. A stylish blend of rustic and modern design, the space is small, clean and simple, accented with black. The walls are painted white. The overal design is minimalistic and simple. A thin fraction of the wall behind the bar is covered with ceramic tiles. The tiles are forming a distinctive pattern of bright golden yellow-orange shapes, resembling overlapping fish scales or roof tiles. Golden hour sunlight streams through the windows, enhancing the warm color palette. Various smoked and dried fish hang attractively behind the bar. The overall atmosphere should be inviting and sophisticated.
Ideogram
Сервировка
Ideogram:
Photorealistic. A cafe table set inside the VOLHA fish smokery cafe. The style is both rustic and modern. The sturdy wooden table is covered with a minimalistic black tablecloth. On the table, there are the forks in a warm copper-like color. Next to them, The plates are stacked on top of each other, in a way that resembles fish scales or roof tiles. The plates are each warm yellow or golden orange color. The napkins are folded in a similar, overlapping way. There are several empty and clean beer glasses awaiting the visitors. Through the shop window, a blurred pedestrian street of a riverside town can be seen outside. Warm glow of the setting sun is pouring through the window onto the table.
Ideogram
Униформа
Leonardo.Ai:
A photorealistic render of a waiter’s uniform concept for VOLHA fish smokery. The uniform is simple, modern and practical. The half-apron is made out of flaps of bright golden yellow-orange fabric. The way the fabric pieces overlap resembles fish scales or roof tiles. The crescent shapes overlap, creating pattern similar to roof tiles and fish scales. The overall design is both bold and simplistic, with hints of eastern european patterns.
Leonardo.Ai
Упаковка
Leonardo.Ai:
Photorealistic image: VOLHA smoked fish packaging. A high-quality cardboard tube, one end of which featuring a distinctive pattern of bright golden yellow-orange shapes resembling fish scales or roof tiles. The pattern is subtly embossed and separated by delicate perforations forming a tear-away valve for easy access to the fish inside. The overall aesthetic should be upscale and appealing.
Leonardo.Ai
Leonardo.Ai:
Photorealistic image of a plain cardboard box for VOLHA smoked fish, featuring a loose distinctive pattern of bright golden yellow-orange shapes resembling fish scales or roof tiles. The pattern is subtly embossed and separated by delicate perforations forming a tear-away valve for easy access to the fish inside. The overall aesthetic should be upscale and appealing.
Ideogram:
A photorealistic image of VOLHA brand packaging. The packaging is a cardboard bag whose design mimics overlapping fish scales or roof tiles in a bright golden yellow-orange color. Sharp black outlines accentuate the folded, three-dimensional effect of the scales/tiles.
Ideogram
Ideogram:
A photorealistic image of VOLHA brand packaging FOR SMOKED FISH. The packaging is a cardboard bag whose design mimics overlapping fish scales or roof tiles in a bright golden yellow-orange color. Sharp black outlines accentuate the folded, three-dimensional effect of the scales/tiles.
Ideogram
Ideogram / Leonardo.Ai:
Photorealistic image: A diverse assortment of VOLHA fish smokery packaging. The designs showcase a cohesive brand identity, featuring a distinctive pattern of bright golden yellow-orange shapes that resemble overlapping fish scales or roof tiles. Some packaging incorporates three-dimensional, folded scale/tile elements, adding texture and visual interest. The packaging should vary in size and shape, suggesting different product offerings (e.g., souvenir gift bags, assortment paper boxes). The overall aesthetic should be clean, modern, and premium.
Ideogram / Leonardo.Ai
Канцелярия
Ideogram / Leonardo.Ai:
A stationery set for the VOLHA brand on a minimalistic black background. It features envelopes, business cards, pens, a stack of paper sheets, a block of post-it notes and a notebook. The design of the stationery is simplistic and modern. The stationery is white with accents in bright golden yellow-orange. The bright golden yellow-orange accents are overlapping shapes that resemble fish scales or roof tiles. Next to the stationery set, a single appetizing smoked trout is lain.
Leonardo.Ai
Ideogram
Плакаты
Ideogram / Leonardo.Ai:
Photorealistic image: A set of overlapping VOLHA fish smokery posters plastered onto a weathered, scratched white wall. The posters feature a clean, modern, and simplistic design with bold black text and accents, complemented by a pattern of bright golden yellow-orange shapes reminiscent of overlapping fish scales or roof tiles. Golden hour lighting bathes the scene in warm tones, highlighting the texture of the wall and the vibrant colors of the posters. The posters should appear slightly worn and weathered from exposure to the elements.
Leonardo.Ai
Ideogram
Транспорт
Ideogram:
Photorealistic image: A delivery truck for the VOLHA fish smokery. The vehicle is painted in warm and bright golden yellow-orange color. The cargo bed is decorated with flaps of bright golden yellow-orange material, which is overlapping in a way that resembles overlapping fish scales or roof tiles. It is standing in a small town street, tiled roofs are seen in the background. Golden hour lighting is accenuating the three-dimensional design and the warm colors. The technical parts of the truck are undefined, as the main focus is the distinctive pattern and the striking design
Ideogram
Ideogram / Leonardo.Ai:
A photorealistic commercial fishing boat promoting the VOLHA fish smokery. The boat is in the river. It is black, It is decorated with a bold, eye-catching design repeating pattern of bright golden yellow-orange shapes resembling overlapping fish scales or roof tiles. The lighting is golden-hour, accenuating the warm-colored parts of the pattern.
Ideogram
Ideogram
Использованные ресурсы
