Описание
«Теплый контакт» — современный приют для собак и кошек. В основе концепции лежит идея безопасного, осознанного и экспертного сближения человека и его будущего питомца. Проект переосмысляет визуальный язык благотворительных организаций, уходя от трансляции жалости к созданию платформы для дружбы, доверия и взаимной поддержки, созданию уюта и тепла
Айдентика
Promt for logo:
Minimalist 2D logo, one-line art of a heart with elegant horizontal curls on sides. Underneath, text «Теплый контакт» in bold rounded font. Flat design, no shadows. Color: brown #B78248. Without background. Cozy pastel aesthetic.
Promt for animation:
Animate this static logo step-by-step. First, the brown calligraphic line with a heart outline draws itself from left to right as a smooth, continuous ink stroke on the beige background. Once the heart line is fully drawn, the text «Теплый контакт» smoothly fades in and floats up vertically from underneath the line. Minimalist motion graphic transition, 2D vector style.
Promt: Brand style board: bold rounded font name «Rotonda Bold» on a pastel yellow banner, below it eight rounded color swatches with HEX codes: #FBF6E5, #FFF29B, #FECD92, #CAEAC1, #CFEBF5, #D5CBED, #FECCCF, #B78248.
Соцсети
Promt: Two stories mockups, account «warm_contact», soft watercolor illustrations with pastel blobs and pink hearts: 1) a puppy giving its paw to a human hand, cream background, text «Теплота, которую не забыть»; 2) a girl in a lilac hoodie nose to nose with a tabby cat, mint background, text «Контакт с бесконечной любовью»
Promt: Three post mockups, account «warm_contact», watercolor illustrations in flat pastel backgrounds (blue, yellow, lilac): a cat looking at a treat in a hand, a boy petting a dog, hands petting a gray cat. Text with dates: «Лекция о языке тела питомца 4 мая 9:30–11:30», «Лекция о заботе о хвостике 18 мая 12:20–14:20», «Лекция о первом шаге к доверию 22 мая 15:40–17:40».
Promt: Two vertical story mockups side by side, account «warm_contact», cream background with pastel watercolor blobs, tilted polaroids with the attached photos of people with pets. Text: «Теплый контакт без слов» (2 polaroids) and «Идеальный контакт» (3 polaroids).
Промо-материалы
Six vertical A4 posters, soft style, Rotonda Bold. Same footer on all: the attached logo, «г. Кемерово, ул. Авиаторов, д. 12», «+7(923)567-42-01», «warm_contact.ru».1. Pastel blue background: a kitten on its back in a yellow pet bed, playing with a pink ball. Top: «Уют там, где есть кот». Bottom: «Забери свой уют из приюта».
2. Pastel pink background: a big blue doghouse with a heart window, a sleeping puppy inside. Top: «Счастье ждет в приюте».
3. Pastel yellow background: a cat stretching, playing with a pink toy fish and a rainbow ball. Top: «Радость играет в приюте». Bottom: «Подари ей теплый дом».
4. Pastel lilac background: a kitten playing with a striped ball, a pink scratching post on the right. Top: «Чудо ждет тебя».
5. Pastel peach background: a spaniel and a cat nuzzling noses on a round blue rug. Top: «Ты можешь прямо сейчас». Bottom: «Забрать этих друзей».
6. Pastel mint background: a sleeping kitten in a round pink pet bed with a yellow checkered blanket, a blue cloud with a house icon above. Top: «Милый соня ждет в приюте».
Promt: First: Realistic mockup: the three attached posters unchanged, pinned on a wooden board in a sunny park. Second: Same, but on a peach wall in a cozy sunlit room, with a sleeping cat bottom-left.
Promt: 16:9, warm cream-peach palette: a girl sits by a window, nose to nose with a golden retriever; pet bed, toys and bowls around.Upper right, in Russian: «Они нашли друг друга, Найдите и вы своего другав приюте „Тёплый контакт“» Small line above: «г. Кемерово, ул. Авиаторов, д. 12», «+7(923)567--42-01, „warm_contact.ru“.
Promt: Realistic mockup: the attached banner on a large outdoor billboard against a blue sky with soft clouds.
Мерч
Promt: A blonde woman in a cream linen shirt and a black cat in a matching vest sit on a fluffy rug, both with a pattern of tiny hearts from the attached logo. Warm sunlight, cozy mood, photorealistic, 16:9.
Promt: Cozy lifestyle mockup: a soft cream fleece blanket with a seamless pattern of small hearts from the attached «Теплый контакт» logo in rows, loosely draped on a light sofa with a pillow, a chihuahua asleep on it. Warm, calm, sunlit mood with soft window shadows, visible folds and fluffy texture, photorealistic,
Promt: A tabby cat and a spaniel dog sitting back to back to the camera on a cream blanket, wearing cream linen vests with small heart patterns and the attached logo on the collar, pastel room with a lilac window, soft light, photorealistic.
Promt: First: a sleeping ginger-and-white cat in a sage-green and cream boucle pet bed with the attached logo embroidered on its side. Second: a sleeping dog curled up in a pink and cream boucle pet bed with the same embroidered logo. Warm sunlight, wooden floor, photorealistic.
Promt: Two pet bowls on a cream carpet in warm sunlight: a cream bowl with water and a brown bowl with dry food, each with the attached «Теплый контакт» logo printed on the side, a ginger-and-white cat eating from the brown one, photorealistic.
Promt: Acrylic keychains on cream boucle fabric: cats, dogs, hearts, paws, rainbows, and tags with the attached logo. Gold rings, soft sunlight, photorealistic, 16:9.
Пространство приюта
Promt: Modern animal shelter building exterior, wooden slat facade, large glass windows, pastel sage and lilac walls, glass entrance, stone path, green garden, a dog and a cat on the lawn, sunny sky, photorealistic.
Promt: Interior of a modern animal shelter lobby, wooden reception desk in the center, two pastel arches (sage green with a dog icon, lilac with a cat icon), two schedule boards on the wall, paw prints on the floor, warm light, photorealistic.
Promt: First: a row of open dog suites in a shelter, tall light-wood partitions with slatted tops, soft sage and blue dog beds, toy baskets, calm dogs. Second: a cozy cat lounge with a cream curved sofa, pink pillows, round poufs, wooden cat trees by a large garden window, a few cats. Pastel colors, soft sunlight, photorealistic.
Promt: Sunlit outdoor shelter play yard with a wooden pergola, cream sun sails and glass sides, divided by a low wooden fence: on the left a dog zone with pastel ramp, tunnels and a golden retriever, on the right a cat zone with pink cat trees, a round bed and cats. Green grass, round bushes, central arch with a cozy bench, soft pastel colors, photorealistic.
