Морвента — мистико-эстетический бренд украшений с камнями, где выразительный дизайн сочетается с атмосферой магии.
Бренд строился на метафоре карты таро: каждая коллекция была арканом со своим символом.
В новом проекте мне захотелось вернуться к метафоре сказочного леса, которая в первой версии осталась в стороне, и рассказать коллекции языком русской лаковой миниатюры.
Описание
Бренд украшений с камнями, где каждая коллекция живёт в своём уголке сказочного леса. Украшение продаётся в лаковой шкатулке, расписанной в технике русской лаковой миниатюры, а внутри лежит карта коллекции: на лицевой стороне сюжет из леса, на обороте сказка.
Айдентика
Логотип сгенерирован в Gemini (Nano Banana). Палитра определена в Adobe Color, шрифт подобран на Google Fonts по сходству с логотипом: WhatTheFont не распознал кириллицу, поэтому начертания сравнивались вручную с фильтром по кириллице.
Логотип сгенерирован в Gemini (Nano Banana)
Нейросеть: Gemini (Nano Banana)
Промт: Flat typographic logo for a jewelry brand: the Russian word «морвента» in lowercase Cyrillic letters, spelled exactly м о р в е н т а, using Cyrillic в, н and т, not Latin v, n or t, wide proportions, generous letter spacing, in a soft elegant serif typeface with a regular weight, gentle calligraphic curves and moderate contrast, slightly organic hand drawn letterforms, no swashes, no flourishes, solid flat deep vermilion red letters on a solid flat warm ivory cream background, clean flat digital graphic, no texture, no shadows, centered, no illustration, no other text
Палитра
Adobe Color
Шрифт
Google Fonts
Носители айдентики
Нейросеть: Midjourney
Промт: Product photo of a small low rectangular black lacquer jewelry box with softly rounded sides, a gently domed lid and small gold ball feet, on deep red velvet with tiny gold leaf stars, Russian lacquer miniature style. The lid is open: on the inside of the lid a rounded rectangular collection card with a cream inner frame and black rim with gold filigree is held by small gold ball corners, the card painted with a full moon reflected in a still forest lake among dark pines. The front side of the box is painted with a small white wolf walking along a dark forest edge, framed by gold ornament. Glossy red lacquer interior with a thin gold rim and a brass hinge, a dark red velvet cushion with a pair of silver crescent moon drop earrings with hooks. Three quarter view from above, warm soft light, glossy reflections, rich detail, no text --ar 7:5 --style raw
Нейросеть: GPT Image
Промт: Product mockup on a solid pure black background: two arch shaped cards floating in the air, slightly rotated in different directions, with soft subtle shadows, no other objects. Left card (front): warm ivory cream thick paper with a thin gold edge, a gold foil arch of thin forest branches with tiny leaves along the border. Inside the arch, gold foil text stamped into the paper, in an elegant soft serif typeface, every line straight and centered with generous margins: heading in two lines «СКАЗКА» / «НАЧИНАЕТСЯ», body text «В этой шкатулке живёт» / «частица лесной магии.» / «Спасибо, что заглянули» / «в наш лес.», and the logo «морвента» at the bottom.
Right card (back): deep vermilion red paper with a gold foil crescent moon and tiny gold stars, a gold foil QR code in the center, below it small gold text «Откройте другие» / «сказки леса», and the logo «морвента» at the bottom in gold foil. Soft even studio light, sharp focus, minimal composition, high end print mockup.
Нейросеть: Midjourney
Формат: 7:5 (проверь у себя в Midjourney, какой стоял)
Промт: Product photo on deep red crushed velvet: a small deep vermilion red gift box with an empty ivory cream label on the lid framed by a thin red line, tied with a shiny silver satin ribbon in a soft bow over the label, a few gold leaf stars on the lid and gold leaves scattered on the velvet, three quarter view from above, soft warm diffused light, muted film photography, matte low contrast, faded warm tones, fine film grain, no text --ar 7:5 --style rawНейросеть: GPT Image
Промт: Place the attached logo «морвента» on the white label on the lid of the gift box. Reproduce the logo exactly as in the attached image, same letterforms and proportions, in deep vermilion red, printed naturally on the paper label, following the lid’s perspective and angle. Center it on the visible part of the label, above the ribbon bow, with comfortable margins. Keep everything else exactly the same
Нейросеть: Midjourney
Промт: Casual candid snapshot, as if taken on the go with a point and shoot film camera, slightly off center framing: a small gift bag made of thick translucent ivory paper with a soft warm glow coming from inside, silhouettes of pine trees and a crescent moon printed around the bottom in deep vermilion red so they glow like a paper lantern, thin gold foil edge at the top, deep vermilion red satin ribbon handles, standing on the seat of an elegant black velvet sofa with soft deep folds. Dim warm room, simple dark background, no other objects, soft warm light, muted film photography, matte low contrast, faded warm tones, fine film grain, no text --ar 7:5 --style raw