24 сентября 2025
POTEMKIN VILLAGE is a classic example of the Russian avant—garde in the field of public
management and PR. The essence of the project is to create an ideal fake reality to impress the higher
leadership (for example, the Empress). The technology is simple: cover up the unsightly with beautiful
facades, put happy extras «from the people» on the road and drive the boss’s carriage strictly along the
approved route so as not to drift onto real streets where real people live with their bad habit of spoiling
reporting figures. It is still relevant.
management and PR. The essence of the project is to create an ideal fake reality to impress the higher
leadership (for example, the Empress). The technology is simple: cover up the unsightly with beautiful
facades, put happy extras «from the people» on the road and drive the boss’s carriage strictly along the
approved route so as not to drift onto real streets where real people live with their bad habit of spoiling
reporting figures. It is still relevant.
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24 сентября 2025
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