"Back Beat": 1. Subject. — Interviews with Russian and international drummers — Reviews of kits, sticks, pedals, and hardware. — Technique analysis, notation, exercises, and sound tips. — Reports from festivals, drum battles, and master classes. — The history of successful instruments, famous bands, and musicians. 2. Format. A print magazine, published quarterly. It followed the classic magazine format: longreads, interviews, photos, diagrams, and short columns. Published in Moscow and distributed through music stores and schools. 3. Concept. The magazine was the first attempt to create a Russian drum culture ecosystem, inspired by the international publications Modern Drummer and Drummer Magazine. The name was chosen symbolically: backbeat is what keeps music alive, and metaphorically, the "heartbeat" of the drum community. "Back Beat" was a manifesto of an era when drummers in Russia still believed that paper and rhythm could unite a scene.