Ребрендинг ателье «Анимало» с использованием нейросетей
В этой работе искусственный интеллект может использоваться для обновления и переосмысления существующего проекта. Исходный проект (1 модуль 1 курса) был полностью переосмыслен: создана новая визуальная идентификация, дизайн стал более премиальным и спокойным. Была переработана цветовая палитра, внедрены новые графические элементы и цельная концепция. Этот кейс демонстрирует, как ИИ позволяет быстро генерировать и тестировать визуальные гипотезы, кардинально обновляя восприятие проекта при сохранении его структурной основы.
Описание проекта:
Иногда зверям, как и людям, тоже хочется разнообразия в стиле. А что если предоставить это разнообразие выбора в чем пойти животным? Именно для этого и создано наше агентство. Любое животное сможет на заказ сшить самый красивый костюм из ткани приближенной к оригинальной шерсти животного, которая будет по душе и размеру именно ему. Всё — по индивидуальным меркам, с учётом характера и предпочтений вас.
Ребрендинг проекта с помощью нейросетей
В процессе работы я планирую использовать нейросетевые сервисы для генерации изображений (ChatGPT, Recraft), Adobe Color для формирования цветовой палитры и платформу WhatTheFonts для подбора типографики. Основой визуального подхода станет стилистика существующего проекта, которая будет переосмыслена и доработана с помощью нейросетей.
Промт для логотипа: A minimal, elegant logo design for the luxury brand «Animalo». Refined combination mark: a thin, continuous line-art illustration forms the symmetrical silhouette of a cat and a dog mirrored back-to-back in profile. Above their heads, a minimal, centered crown icon. Below, the elegant serif wordmark «Animalo» with high-contrast strokes. Underneath, the subtitle «ATELIER FOR ANIMALS» in clean, small-caps sans-serif with wide letter spacing. Color palette: dark brown linework and text on a warm ivory/beige background, with a subtle gold accent only on the crown. Style: flat vector design, balanced symmetry, generous negative space, editorial luxury aesthetic. Mood: premium, calm, sophisticated, timeless, boutique atelier.
Шрифты
«Animalo» — Playfair Display «ATELIER FOR ANIMALS» — Montserrat Light
Фирменная продукция
Мерч
Промт для концелярского набора: Ultra-premium luxury stationery suite for the exclusive atelier «Animalo — Atelier for Animals». The set includes: letterhead with blind embossing, business card with gold foil stamping, cotton envelope with deckled edges, linen-covered folder, leather-clad notebook, wax-sealed thank-you card, and tissue paper with bespoke pattern. Minimalist haute-couture aesthetic with extreme attention to detail. The brand’s minimalist line-art logo (dog and cat symbol) is executed in fine gold foil or subtle blind embossing. Exquisite typography: elegant Didot-style serif for headlines, refined sans-serif for body text. Strict luxury color palette: creamy ivory (FAF4EE) paper, accents in rich warm brown (AD7A52) and deep chocolate (#402924), metallic gold sparingly. Visible luxury materials: cotton paper texture, linen weave, leather grain, matte finishes. Mood: exclusive, serene, profoundly luxurious, timeless craftsmanship.
Промт для бейджика: Ultra-premium artisanal name badge for the exclusive boutique «Animalo — Atelier for Animals». Rectangular silhouette with impeccably rounded corners, crafted from thick, double-layer cotton cardstock or brushed anodized aluminum. Sophisticated layout: a subtly debossed and gold foil-stamped minimalist logo (dog and cat silhouettes with a delicate crown) occupies the top left quadrant. The employee’s name, the central focal point, is rendered in a refined, high-contrast serif font with slight letter-spacing. The job title, in an elegant geometric sans-serif, rests below with generous spacing. Exclusive color mastery: deep cream base (FAF4EE), all typography in a rich, warm sepia brown (AD7A52), the logo in a sophisticated dark espresso (#402924). Finishing: soft-touch matte lamination with a velvety texture, or a brushed metal satin finish. Attachment: a sleek, hidden magnetic clutch or a minimalist gold-tone pin. Overall aesthetic: serene, confident, understated luxury.
Промт для пакета: A collector’s edition luxury shopping bag for the haute-couture atelier «Animalo — Atelier for Animals». The bag is a vertical objet d’art crafted from thick, double-layered cotton paper with a soft-touch matte finish and a structured, reinforced bottom. The design is a study in minimalist refinement: vast ivory (FAF4EE) space centers a gold-foil-stamped and subtly embossed Animalo logo (the iconic dog and cat line-art with crown). Below, the brand name «Animalo» in an elegant, high-contrast serif font, debossed and filled with warm brown (AD7A52). Handles are crafted from a braided silk-cotton blend in a rich sand hue (#DDC4AA), secured with discreet, polished bronze rivets. The optional pattern is a whisper-thin, blind-embossed motif of abstract animal curves. The mood is serene, confident, and profoundly tactile.
Промт для футболки: Ultra-premium minimalist t-shirt for the exclusive lifestyle brand «Animalo — Atelier for Animals». A unisex piece in a relaxed, perfectly slouchy fit, crafted from heavyweight organic pima cotton or luxurious linen-cotton blend in a warm ivory (FAF4EE) or sand (DDC4AA) hue. The sole branding is an understated mark of distinction: a tiny, refined line-art logo (the dog and cat symbol with crown) placed discreetly near the left collar bone or on the sleeve seam, executed in tonal embroidery or a soft, rubber-like print in dark chocolate brown (#402924). An optional, equally subtle serif wordmark «Animalo» may grace the back nape. The color palette is a masterclass in restraint: ivory, sand, warm brown, chocolate—no brights, no contrasts. The mood is calm, confident, and irreducibly tasteful.
Рекламные постеры
Промт для рекламных баннеров: A collector’s edition luxury shopping bag for the haute-couture atelier «Animalo — Atelier for Animals». The bag is a vertical objet d’art crafted from thick, double-layered cotton paper with a soft-touch matte finish and a structured, reinforced bottom. The design is a study in minimalist refinement: vast ivory (FAF4EE) space centers a gold-foil-stamped and subtly embossed Animalo logo (the iconic dog and cat line-art with crown). Below, the brand name «Animalo» in an elegant, high-contrast serif font, debossed and filled with warm brown (AD7A52). Handles are crafted from a braided silk-cotton blend in a rich sand hue (#DDC4AA), secured with discreet, polished bronze rivets. The optional pattern is a whisper-thin, blind-embossed motif of abstract animal curves. The mood is serene, confident, and profoundly tactile.
Сайт
Промт для сайта: A premium website homepage mockup for «Animalo — Atelier for Animals», displayed on a Macbook Pro in a serene studio setting. The website embodies minimalist luxury and boutique calm. The interface uses a strict, sophisticated palette: warm ivory (FAF4EE) backgrounds, soft sand (DDC4AA) for sections, warm brown (AD7A52) buttons, and deep chocolate (402924) for elegant serif headlines. The minimalist Animalo logo (dog and cat line-art with crown) is subtly integrated into the header. Typography is exquisite: a high-contrast Didot-style serif for hero text paired with a clean, light sans-serif for body copy. Imagery features art-directed photography of pets in tranquil, premium settings. The layout is spacious, with a grid-based structure, generous negative space, and soft UI elements like rounded cards. The mood is trustworthy, warm, and deeply refined. The laptop rests on a textured linen cloth, with soft natural light creating gentle reflections on the screen. --ar 16:9
Пространство
Я постаралась воссоздать эстетичное, минималистичное, спокойное и отсылающее к тихой роскоши пространство, которое отражало бы концепцию бренда.
Промт для здания: An iconic, ultra-premium atelier building for the luxury brand «Animalo — Atelier for Animals». A sculptural, low-rise pavilion of serene and elegant proportions, standing in an immaculate minimalist landscape. The architecture is a study in warm, tactile minimalism: monolithic walls of hand-troweled sand-colored stucco (402924). A grand, recessed entrance is hinted by a subtle, shadow-lined portal. The iconic Animalo logo is abstracted into the architecture: the silhouette of the back-to-back animals is translated into the elegant, symmetrical shape of a central skylight or a dramatic arched window. The surrounding gardens are softly curated with ivory-gravel pathways (#FAF4EE) and sculptural olive trees. The mood is one of silent, profound luxury, calm authority, and timeless craftsmanship. Photographed at dusk, with the warm interior glow spilling out onto the facade, in the style of high-end architectural digest photography.
Промт для зоны ожидания: The flagship atelier building for the luxury brand «Animalo — Atelier for Animals». A minimalist, serene pavilion nestled in a calm urban courtyard. Architecture features warm, textured materials: sand-colored plaster walls (DDC4AA), deep chocolate brown stained oak framing (402924), and large panels of frosted glass. The iconic Animalo logo (the minimalist dog and cat line-art) is rendered as a subtle, large-scale metal sculpture near the entrance or as a shadow pattern on the facade. Inside, the space is bathed in soft, natural light. The interior palette is a masterclass of brand immersion: ivory walls and ceilings (AD7A52), and accents of sand in textiles. Custom-made enclosures and furniture use the brand’s signature rounded, organic forms. The mood is profoundly calm, welcoming, and exquisitely premium. A well-groomed borzoi rests calmly on a plush cushion, completing the scene. Shot in the «golden hour» with long, soft shadows, architectural photography style.
Промт для мастерской ателье: The haute-couture atelier workshop for the luxury brand «Animalo — Atelier for Animals». A serene, sunlit loft space that functions as a temple of craftsmanship. The room is organized with monastic precision. Long, monolithic worktables in warm brown oiled oak (DDC4AA), chocolate brown suede (402924) — are stored on custom bronze racks. The tools themselves are objects of desire: vintage sewing machines refurbished in matte bronze, scissors and shears displayed on magnetic walnut boards. The iconic Animalo logo is subtly present as a large, blind-embossed pattern on a plaster wall section. A dedicated fitting area features a low platform and a monumental mirror framed in dark stained wood. The mood is one of focused calm, profound quality, and artisanal intelligence. Shot in crisp, natural morning light, emphasizing texture and order.
Обложка
Промт для обложки: Minimalist premium brand cover design for an animal atelier called «Animalo». The visual style is elegant, warm, and refined, inspired by a luxury pet brand identity. Use a soft off-white or creamy background with subtle beige undertones. Incorporate delicate line-art illustrations of a dog and a cat in profile, inspired by the brand logo, using thin, smooth, flowing lines. Add a small, minimal crown motif as a symbol of premium quality and care. Color palette: deep chocolate brown, muted gold, soft sand, warm taupe, and subtle accent tones (optional: dusty teal or muted terracotta). Typography should feel classic yet modern — refined serif or high-end editorial font. Overall composition should feel balanced, calm, and luxurious, with plenty of negative space. The design should communicate craftsmanship, exclusivity, love for animals, and atelier-level quality. Clean, timeless, sophisticated aesthetic, suitable for a premium brand cover or visual identity presentation.
Нейросети которые я использовала 1. deepseek (для написания промтов) 2. Chat GPT (для написания промтов) 3. Recraft AI (для создания айдентики) 4. Leonardo ai (для создания пространства)
